Levitt, Theodore
Innovation in marketing; new perspectives for profit and growth
Pan Books, 1962
Buku Teks SO
Levitt, Theodore
Innovation in marketing new perspectives for profit and growth
McGraw-Hill, 1962
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Charvat, Frank J.
Marketing management: a quantitative approach
Heath, 1966
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Perreault, William D.
Basic marketing : a global-managerial approach
Irwin McGraw-Hill, 1999
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Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
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