Analisis Peran Social Media Marketing dalam Mempengaruhi Motivasi Altruistic dan Egoistic Konsumen Indonesia dalam Membangun Purchase Intention untuk Green Products = Analyzing the Role of Social Media in Influencing Altruistic and Egoistic Motivation of Indonesian Consumers in Shaping their Purchase Intention for Green Products

Analisis faktor-faktor yang mempengaruhi minat pembelian konsumen purchase intention atas produk PT Pembangunan Jaya Ancol studi kasus : website PT Pembangunan Jaya Ancol (www.ancol.com) = Analysis factors that influence purchase intention of PT Pembangunan Jaya Ancol?s products : case study PT Pembangunan Jaya Ancol?s website (www.ancol.com)

Analisis Faktor Pendorong Perilaku Pembelian Konsumen Muslim pada Produk Fashion Muslim di Bulan Ramadan = Analyzing Factors Influencing Muslim Consumers' Purchase Behavior in Muslim Fashion Products Purchase in Ramadan.

Pengaruh Brand Engagement dan Brand Love terhadap Repurchase Intention Produk Smartphone di Indonesia = The Influence of Brand Engagement and Brand Love towards Repurchase Intention of Smartphone Products in Indonesia

Pengaruh Kredibilitas Sumber dan Kualitas Informasi eWOM terhadap Purchase Intention: Pendekatan Teori Information Adoption Model (Studi pada Pengguna Produk Kecantikan Di Indonesia) = The Influence of Source Credibility and Quality of eWOM Information on Purchase Intention: Information Adoption Model Theory Approach (Study of Beauty Product Users in Indonesia)