Analisis peran program corporate social responsibility (CSR) dalam membangun corporate reputation, brand equity, dan social equity brand : studi kasus pada merek Lifebuoy produk dari PT. Unilever = Analysis of the role of corporate social responsibility in building corporate reputation, brand equity, and social equity brand : case study as a product from unilever corpration

Tanggung jawab sosial dan reputasi perusahaan : kasus iklan program Lifebuoy berbagi sehat di televisi

Pengaruh persepsi khalayak mengenai informasi pelaksanaan Corporate Social Responsibility terhadap pembentukan citra merek melalui advertorial (studi pada advertorial ?Lifebuoy Berbagi Sehat? di Harian Kompas)

Program komunikasi "Trans Academy" sebagai kegiatan corporate social responsibility (CSR) Trans TV dalam mempertahankan reputasi = Communication program trans academy as a corporate social responsibility (CSR) for Trans TV in order to maintain its reputation

Corporate Social Responsibility (CSR)