Muhammad Farizan Afif
Pengaruh Co-Branding terhadap Brand Equity Chitato Rasa Indomie Goreng pada Konsumen di Daerah Jakarta = The Effect of Co-Branding on Brand Equity Chitato Indomie Goreng Flavour on Consumer in the Jakarta Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Lodi Santono
Meningkatkan Brand Equity dari Global TV dalam Upaya Menaikan Rating dan Audience Share
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis Open
Rafael Isaiah Rahaynanto
Pengaruh Persepsi Etika Konsumen Terhadap Brand Affect, Brand Image dan Brand Equity Nasabah Retail Bank Central Asia (Studi Kasus: Program CSR Bakti BCA) = The Influence of Consumer Perceived Ethicality on Brand Affect, Brand Image and Brand Equity of Bank Central Asia Retail Customers (Case Study: Bakti BCA CSR Program)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Aldila Reeza Zen
Analisis strategi co-branding terhadap brand image dilingkungan mahasiswa FISIP UI (Studi global TV, MTV, Nickelodeon
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Skripsi Open
Delia Firka Ayyar
Pengaruh customer-based brand authenticity terhadap brand trust dalam Menciptakan brand affect dan brand loyalty (Studi pada konsumen brand HMNS di Jabodetabek) = The Influence of customer-based brand authenticity on brand trust in creating brand affect and brand loyalty (A study on consumer of HMNS brand in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi Membership