Analisis brand communication melalui social media marketing dengan fandom k-pop (Studi kasus tokopedia pada kampanye waktu Indonesia belanja) = Analisis brand communication melalui social media marketing dengan fandom k-pop (Studi kasus tokopedia pada kampanye waktu Indonesia belanja)

Pemaknaan Khalayak terhadap Upaya Peremajaan Merek untuk Membangun Kembali Citra Merek melalui Komunikasi Pemasaran Terpadu: Studi Resepsi Kampanye #FearlessBeauty Sariayu Martha Tilaar = Audience Reception on Brand Rejuvenation Efforts to Rebuild Brand Image through Integrated Marketing Communications: Reception Studies on #FearlessBeauty Campaign by Sariayu Martha Tilaar

Analisis proses pembentukan brand awareness dan brand image melalui penerapan integrated marketing communication (IMC) pada produk jasa baru (studi kasus: solusi rumah holcim)

Penggunaan aktivitas komunikasi pemasaran melalui media sosial dalam mempengaruhi respon pelanggan: peran mediasi brand equity = The effect of social media marketing communication activities on customer responses: a mediating roles of brand equity

Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)