White, Roderick
Advertising : what it is and how to do it
McGraw-Hill, 1980
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Bennie, Michael
How to ...do your advertising
Elex Media Komputindo, 1996
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Roman, Kenneth
How to advertise
Elex Media Komputindo, 2005
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Roman, Kenneth
How to advertise
Elex Media Komputindo, 2005
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Lewis, Herschell Gordon
How to make your advertising twice as effective at half the cost
Prentice-Hall, 1986
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