Wells, William D.
Advertising : principles and practice
Prentice-Hall, 1995
 Buku Teks SO
Wells, William D.
Advertising : principles and practice
Prentice-Hall, 2000
 Buku Teks SO
Moriarty, Sandra E. (Sandra Ernst)
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks SO
Wells, William D.
Advertising : principles and practice
Prentice-Hall, 2000
 Buku Teks SO
Moriarty, Sandra E. (Sandra Ernst)
Advertising and IMC : principles and practice
Pearson, 2012
 Buku Teks SO