Barban, Arnold M.
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
 Buku Teks
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications
Pearson, 2016
 Buku Teks
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, [date of publication not identified]
 Buku Referensi
Belch, George E.
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill, [, 2004]
 Buku Teks
Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
 Buku Teks