Walker, Orville C.
Marketing strategy : a decision-focused approach
McGraw-Hill, 2006
Buku Teks SO
Walker, Orville C.
Marketing strategy: a decision-focused approach
McGraw-Hill, 2014
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Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
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Howard, John A.
Marketing management : analysis and decision
Richard D. Irwin, 1962
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McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1990
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