Strategi pemasaran produk pelayanan jasa teknis : studi kasus pada Balai Besar Kimia dan Kemasan Jakarta = Marketing strategy on technical services product : case study in Chemical and Packaging R&D Institute Jakarta

Pengaruh Limited Capacity Model of Attention dalam Product Placement terhadap Memori = Effect of Limited Capacity Model of Attention in Product Placement towards Memory

Pengaruh identitas merek terhadap kesadaran merek produk kopi bubuk instan Luwak Ice Koffie = The effect of brand identity on brand awareness instant coffee product Luwak Ice Koffie

Analisis Information Adoption, Online Brand Familiarity dan Brand Experience terhadap Pembelian Produk Pakaian Muslim Lokal. Studi Kasus : Merek Fashion Artis Kajian Musawarah

Different perspectives between product and marketing division towards product critical success factors and its strategic importance in telecommunication sectors. / Rachmi Rida Utami, Reza Ashari Nasution