Pengaruh consumer-based chain restaurant brand equity (CBCRBE) terhadap brand reputation dan brand trust pada restoran franchise lokal di Indonesia = The effects of consumer based chain restaurant brand equity (CBCRBE) towards local franchise restaurant s brand reputation and brand trust in Indonesia

Uji The Dual Credibility Model: kredibilitas perusahaan dan kredibilitas selebriti pada sikap konsumen terhadap kecenderungan membeli suatu produk kasus iklan Panasonic yang di bintangi Dian Sastrowardoyo

Peran servicescape dan image perception terhadap behavioral intention milenial: studi kasus: Warunk Upnormal = The role of servicescape and image perception on millennial behavioral intention: case study: Warunk Upnormal

Analisis pengaruh kualitas produk, citra perusahaan, dan nilai konsumen terhadap loyalitas konsumen berdasarkan implementasi strategi green marketing = analysis of the influence of product quality corporate image and consumer value to consumer loyalty based on implementation of green marketing strategy

Analisis sikap konsumen atas pembelian pakaian melalui Toko Pakaian online dan pengaruhnya terhadap niat pembelian