Perbandingan Brand Level, Visibilitas dan Donation Proximity terhadap Evaluasi Konsumen pada Kampanye Cause-Related Marketing: Sebuah Studi Eksperimen = A Comparison Between Brand Level, Conspicuousness, Donation Proximity toward Consumer Evaluation on CRM Online Campaign: An Experimental Study.

The Effect of Cause-Related Marketing on Beer Type (Alcohol Vs Alcohol-Free) Toward Consumers Attitude Toward Alcohol with the Moderating Effect of Religious Belief = Pengaruh Cause-Related Marketing kepada Jenis Bir (Alkohol Vs Bebas Alkohol) Terhadap Sikap Konsumen Kepada Alkohol dengan Efek Moderasi Keyakinan Agama

The Impact of Cause Related Marketing on Brand Loyalty: The Moderating Role of CSR Perception Across Different Generations = Dampak Cause Related Marketing terhadap Loyalitas Merek: Peran Moderasi Persepsi CSR di Berbagai Generasi

Pengaruh strategi green marketing terhadap loyalitas pelanggan the body shop dikalangan mahasiswa = The Influence of Green Marketing Strategies on The Body Shop Customer Loyalty among students

Kegiatan komunikasi pemasaran terpadu dan ekuitas merek the Body Shop Indonesia = Integrated marketing communications and brand equity of the Body Shop Indonesia