O`Guinn, Thomas C.
Advertising and integrated brand promotion
CT Cengage Learning, 2015
 Buku Teks
Davis, Martyn P.
The Effective use of advertising media : a practical handbook / Martyn P. davis
Business Books, 1985
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Gesker, Ronald D.
Media planning and buying in the 21st century
2020:Marketing Communications LLC, 2015
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Ida Ayu Krisdina M
Les methodes de travail du "media-planner"
1998
 UI - Tesis Membership
Davis, Martyn P.
Handbook for media representatives / Martyn P Davis
Business Publications Limited, 1967
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