Morrison, Alastair M.
Hospitality and travel marketing
Delmar, 1996
 Buku Teks SO
Cook, Roy A.
Tourism : the business of hospitality and travel / Roy A Cook, Laura J. Yale, Joseph J. Marqua
Pearson, 2014
 Buku Teks
Kotler, Philip
Marketing for hospitality and tourism
Prentice-Hall, 1996
 Buku Referensi
Kotler, Philip
Marketing for hospitality and tourism
Pearson, 2010
 Buku Teks SO
Kotler, Philip
Marketing for hospitality and tourism
Pearson Education, 2014
 Buku Teks SO