Field guide to marketing : a glossary of essential tools and concepts for today's manager
chief contributor, Tim Hindle ; edited by Alistair D. Williamson
Harvard Business School Press, 1994
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Kennedy, Gavin
Field guide to negotiation : a glossary of essential tools and concepts for today's manager
Harvard Business School Press, 994
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Hindle, Tim
Field guide to business terms : a glossary of essential tools and concepts for today's manager
Harvard Business, 1993
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Keen, Peter G.W.
Every manager's guide to information technology : a glossary of key terms and concepts for today's business leader
Harvard Business School Press, 1995
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Faguet, Dmitri
Practical financial management : a guide for today's manager
John Wiley & Sons, 2003
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