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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Rachma Fitriati
"This research aims to study the skills and characteristics (attributes) of entrepreneurship required of the graduates of the Department of Administration Science, Faculty of Social and Political Sciences, Universitas Indonesia. This research used a quantitative approach; the data collection techniques are questionnaires and in-depth interviews. The results show that each study program in the Department of Administration Science needs to acquire entrepreneurial skills and characteristics. This research suggests that the lecture material provision be equipped with entrepreneurial skills and characteristics in order that the graduates of Administration Science Department have added value in the labor market. Entrepreneurship becomes an interesting study, especially since it is closely related to the concept of building entrepreneurial process, required of the graduates of the Department."
Depok: Universitas Indonesia, 2010
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Artikel Jurnal  Universitas Indonesia Library
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Jeihan Alhakim
"Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh word of mouth terhadap minat menjadi nasabah Bank Syariah Mandiri. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 orang mahasiswa UI dengan menggunakan metode non-probability serta teknik purposive. Instrumen penelitian ini menggunakan kuesioner dan dianalisis menggunakan Regresi Sederhana. Hipotesis penelitian dalam peneitian ini adalah H0 = Word of mouth tidak mempengaruhi minat konsumen untuk menjadi nasabah bank syariah dan H1 = Word of mouth mempengaruhi minat konsumen untuk menjadi nasabah bank syariah. Hasil penelitian ini menunjukan bahwa word of mouth memiliki pengaruh yang signifikan terhadap minat menjadi nasabah Bank Syariah Mandiri atau dengan kata lain H0 ditolak dan H1 diterima.

The objective of this research was to analyze the effect of word of mouth toward intention becomes customer of Bank Syariah Mandiri (Studies in the UI Student). The sample of this research was 100 UI student, collected using non-probability sampling and purposive technique. This research used questionnaire as research instrument and analyzed with simple regression.The research hypothesis in this research was H0 = Word of mouth does not affect the interest of consumers to become customers of BSM and H1 = Word of mouth influences consumers to become customers of BSM. The result of this research indicate that word of mouth have a significant effect on intention becomes customer of Bank Syariah Mandiri or in other words, H0 was rejected and H1 was accepted.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
S55862
UI - Skripsi Membership  Universitas Indonesia Library