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Abstrak :
Penelitian ini bertujuan untuk mengetahui segmen, pembidikan pasar dan posisi pasar Rumah Sakit Bhayangkara Banjarmasin Tahun 2009. Penelitian ini merupakan survey dengan menggunakan pendekatan kuantitatif dan kualitatif. Pengumpulan data primer dilakukan dengan penyebaran kuesioner sebagai instrumen terhadap 110 responden yang menggunakan fasilitas rumah sakit di rawat inap serta wawancara mendalam terhadap stakeholder di rumah sakit sedangkan untuk data sekunder diperoleh dari hasil penelusuran terhadap dokumen dan data laporan bulanan rumah sakit. Berdasarkan segmentasi yang diperoleh dari hasil penelitian dan di dukung oleh data sekunder ( Rekam Medik) maka pengembangan bisnis yang potensial untuk RS Bhayangkara Banjarmasin kurang dimasa yang akan datang difokuskan pada layanan unggulan kebidanan serta Medical Checkup tanpa mengesampingkan peningkatan layanan lainnya. Sebagai penetapan posisi RS Bhayangkara Banjarmasin adalah : sebagai market follower, sehingga strategi pemasaran yang dapat diambil adalah cloner, atau adaptor. Penetapan posisi tersebut dibarengi dengan keyakinan dan kesiapan untuk suatu kali berubah posisi menjadi market challenger. tentang pernyataan positioning "Memberi pelayanan Prima yang terbaik dengan hati nurani sesuai standar Profesional secara cepat, tepat dan terjangkau". ...... This Research bent on to know segment, market goals and position of Hospital market Bhayangkara Banjarmasin Tahun 2009. This Research is survey by using quantitative approach and qualitative. Primary Data collecting is conducted with spreading kuesioner as instrument to 110 responders that use hospital facility take care of lodge and circumstantial interview to stakeholder in hospital whereas for second data is obtained/got from result serching to document and data of hospital monthly report. Base segmentation that obtained/got from research result and supported by second data ( Record Medik) then potential business development for RS Bhayangkara Banjarmasin less in time the coming focused at service majority midwifery and Medical Checkup without overrule other service improvement. The position stipulating RS Bhayangkara Banjarmasin is : as market follower, so marketing strategy that can be taken is cloner, or adaptor. Position Stipulating is referred with confidence and readiness of for an multiplies change position becomes market challenger. about statement positioning "Of service to the best with conscience according to standard Profesional quickly,precisely and reached".

Abstrak :
[ABSTRAK
Latar Belakang: Minosiklin merupakan antibiotik dengan sifat bakteriostatik yang potensial mengeliminasi bakteri patogen periodontal. Kesembuhan perawatan periodontitis kronis umumnya ditunjukkan secara klinis dan mikrobiologis. Tujuan: Menganalisis parameter klinis (penurunan kedalaman poket dan indeks perdarahan gingiva, peningkatan perlekatan klinis) dan jumlah T. forsythia sebelum dan sesudah aplikasi gel Minosiklin HCl 2%. Metode: Empat puluh dua subjek menerima aplikasi gel Minosiklin HCl 2% sebanyak empat kali, kemudian dievaluasi parameter klinis dan T. forsythia dengan Real- Time Polymerase Chain Reaction (RT-PCR). Hasil: Terdapat perbedaan bermakna dari parameter klinis dan T. forsythia antara pemeriksaan awal dan kontrol bulan ke-6 (p<0,05). Terdapat perbedaan bermakna antara hubungan penurunan indeks perdarahan gingiva dengan jumlah T. forsythia (p<0,05). Kesimpulan: Aplikasi gel Minosiklin HCl 2% secara klinis dan mikrobiologis efektif dalam perawatan periodontitis kronis.

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ABSTRACT
Background: Minocycline is known as one of the antibiotics with great bacteriostatic effect to eliminate periodontal pathogen. Healthier periodontal environment is usually shown with better clinical and microbiological response. Objective: To clinically and microbiologically (T. forsythia) analyze the effect of Minocycline HCl 2% for treatment of chronic periodontitis within six months. Methods: Forty-two subjects applied with Minocyline HCl 2% for four times. Clinical and microbiological examinations were evaluated on baseline, month-2, month-3, and month-6. T. forsythia was examined with Real-Time Polymerase Chain Reaction (RT-PCR) techniques. Result: There were significant differences between Probing Pocket Depth, Papilla Bleeding Index, Clinical Attachment Level, and amount of T. forsythia in baseline compare to six months period (p<0.05). There was an association between the amount of T. forsythia and Papilla Bleeding Index (p<0.05). Conclusion: Minocycline HCl 2% was effective clinically and microbiologically in chronic periodontitis therapy.;Background: Minocycline is known as one of the antibiotics with great bacteriostatic effect to eliminate periodontal pathogen. Healthier periodontal environment is usually shown with better clinical and microbiological response. Objective: To clinically and microbiologically (T. forsythia) analyze the effect of Minocycline HCl 2% for treatment of chronic periodontitis within six months. Methods: Forty-two subjects applied with Minocyline HCl 2% for four times. Clinical and microbiological examinations were evaluated on baseline, month-2, month-3, and month-6. T. forsythia was examined with Real-Time Polymerase Chain Reaction (RT-PCR) techniques. Result: There were significant differences between Probing Pocket Depth, Papilla Bleeding Index, Clinical Attachment Level, and amount of T. forsythia in baseline compare to six months period (p<0.05). There was an association between the amount of T. forsythia and Papilla Bleeding Index (p<0.05). Conclusion: Minocycline HCl 2% was effective clinically and microbiologically in chronic periodontitis therapy., Background: Minocycline is known as one of the antibiotics with great bacteriostatic effect to eliminate periodontal pathogen. Healthier periodontal environment is usually shown with better clinical and microbiological response. Objective: To clinically and microbiologically (T. forsythia) analyze the effect of Minocycline HCl 2% for treatment of chronic periodontitis within six months. Methods: Forty-two subjects applied with Minocyline HCl 2% for four times. Clinical and microbiological examinations were evaluated on baseline, month-2, month-3, and month-6. T. forsythia was examined with Real-Time Polymerase Chain Reaction (RT-PCR) techniques. Result: There were significant differences between Probing Pocket Depth, Papilla Bleeding Index, Clinical Attachment Level, and amount of T. forsythia in baseline compare to six months period (p<0.05). There was an association between the amount of T. forsythia and Papilla Bleeding Index (p<0.05). Conclusion: Minocycline HCl 2% was effective clinically and microbiologically in chronic periodontitis therapy.]