Ditemukan 2 dokumen yang sesuai dengan query
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[This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student assignments further provide educators, who want to take a European perspective in their teaching, with probing discussion material and encourage readers to think ahead. All cases are written by expert academics of leading management schools in Europe, establishing diversity in culture and approaches. The topics are accordingly as diverse ...
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Wiesbaden: [Springer, Springer], 2012
e20396659
eBooks Universitas Indonesia Library
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[The aim of European retail research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. European retail research welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research, ...
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Berlin: [Gabler Verlag, ], 2012
e20396789
eBooks Universitas Indonesia Library
