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"Pertukaran dalam pemasaran politik terdiri dari pertukaran di pasar pemilihan dan pertukaran di pasar pemerintah. Penelitian dalam pemasaran politik umumnya fokus pada pertukaran di pasar pemilihan, penelitian ini mengintegrasikan pertukaran di pasar pemilihan dan pertukaran di pasar pemerintah yang dikenal dengan kampanye permanen. Pertukaran di pasar pemilihan dimulai ketika partai politik menyampaikan janji kepada pemilih, oleh karena itu janji partai politik merupakan variabel independen dalam model penelitian.Selain itu, model penelitian mengusulkan bahwa realisasi janji partai politik akan memengaruhi reputasi merek baik partai politik, memengaruhi kampanye permanen partai politik, dan memengaruhi kepercayaan keputusan pemilih dan akhirnya memengaruhi intensi untuk mendukung partai politik.Terdapat total 9 hipotesis dalam penelitian ini. Model penelitian terdiri dari 5 variabel dan total 44 indikator, indikator janji merek partai politik dikembangkan dari analisis faktor tweet twitter partai politik Indonesia. Data diperoleh dari kampanye pemilu 2014 dan dianalisa menggunakan perangkat lunak Provalis QDA Miner.Setelah kuesioner dibangun, kuesioner dikirim kepada sampel mahasiswa di 3 Universitas di Jakarta, total 150 siswa berpartisipasi dan menyelesaikan kuesioner. Selanjutnya dilakukan analisis dengan 10.000 bootstrap sampel, selanjutnya hasilnya menunjukkan ada 8 hipotesis yang diterima dan 1 hipotesis ditolak.Temuan menunjukkan bahwa variabel kampanye permanen sebagai proses realisasi janji partai politik selama masa setelah pemilu signifikan untuk memengaruhi intensi untuk mendukung partai politik. Disisi lain reputasi merek tidak signifikan memengaruhi keyakinan keputusan untuk mendukung partai politik.

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The exchange in the political marketing consist of the exchange in the electoral market and the exchange in the government market. The research in political marketing generally focus on the electoral market, therefore this research integrate the exchange in the electoral market and the exchange in the government market which are the permanent campaign.

The exchange in the electoral market begin when the political party promise delivered to the target voter, therefore the political party promise is the independent variable within the research model. Furthermore, the model propose that the political party promise realization will influence a good political party brand reputation, influence the political party permanent campaign, and influence the decision confidence of the voter and finally influence the intention to support the political party.

There are total 9 hypotheses in this research. The research model consist of 5 variables and there are total 44 indicators, the brand promise variable indicator developed from an exploratory factor analysis on Indonesian political party twitter. The tweet extracted from the 2014 election campaign and further analyzed using the Provalis QDA Miner software.

The questionnaire delivered to students in 3 university in Jakarta, the total 150 students participated and finished the questionnaire. Furthermore the partial least square analysis with 10.000 bootstrap sample conducted and the results show there are 8 hypothesis accepted and 1 hypotheses rejected.

The findings show that the permanent campaign variable as the process of promise realization during the term after the election is significant to influence the intention to support the political party. The brand reputation is not significant to influence the decision confidence of the political party."

"Penelitian ini telah menjawab pertanyaan penelitian yang terkait dengan Country of Origin yaitu persepsi yang timbul terhadap produk berdasarkan Negara asal produk tersebut. Penelitaian ini secara khusus focus pada konteks bisnis jasa dari negara berkembang, yang akan memasarkan jasanya di pasar internasional. Penelitian ini akan mengkaitkan dengan pengaruh national stereotype dari negara berdasarkan dimensi competence dan warmth, terhadap evaluasi konsumen terhadap kualitas jasa dan perilakunya terhadap kesediaan menggunakan, serta peranan klasifikasi jenis jasa high dan low contact service.Argumentasi utama penelitian ini adalah membuktikan bahwa persepsi konsumen terhadap kedua dimensi competence dan warmth dari national stereotype mempengaruhi evaluasi konsumen terhadap jasa, khususnya pada jasa yang berasosiasi dengan teknologi seperti jasa telekomunikasi. Dengan suatu penelitian Field Experiment yang menggunakan online crowd sourcing dengan menjaring lebih dari 500 partisipan general populasi dari salah satu negara maju Amerika, dan membuktikan bahwa national stereotype mempengaruhi evaluasi konsumen terhadap kualitas jasa dan perilaku konsumen terhadap kesediaan menggunakan jasa. Pada jenis jasa low contact, pengaruh persepsi dimensi competence pada negara yang dominan competence akan lebih tinggi dari pada negara yang dominan warmth. Begitupula telah terbukti sebaliknya bahwa pada jenis jasa high contact, pengaruh persepsi dimensi warmth pada negara yang dominan warmth akan lebih tinggi dari pada negara dominan competence. Temuan lebih lanjut mengkonfirmasi bahwa meningkatkan pengetahuan bagi konsumen pemula novice akan memberikan pembaharuan terhadap persepsi competence atau warmth. Hal lain yang menjadi temuan tambahan adalah bahwa factor congruity kesesuaian berlaku pula pada konteks COO dan mendukung pula pendapat penilaian terdahulu terhadap COO yang sifatnya adalah multi dimensi, yang meliputi bukan saja penilaian cognitive namun juga affective emosi. Kebaruan penelitian: adalah menguji jasa telekomunikasi negara berkembang yang akan memasarkan jasanya pada pasar Internasional dan peranan national stereotype serta jenis jasa high dan low contact.

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This study has to answer research questions associated with the Country of Origin is the perception that ensue for products based on the country of origin of the product. This penelitaian specifically focus on the context of business services from developing countries, which will market their services in international markets. This research will relate to the effect of national stereotypes of the country based on the dimensions of competence and warmth, the consumer evaluation of the quality of services and behavior towards a willingness to use, what types of services and the role of high and low contact service.The main arguments of this study is to prove that consumer perceptions of both competence and warmth dimensions of national stereotypes affect consumers 39 evaluation of the services, particularly the services associated with technology such as telecommunications services.Field Experiment with a study that uses an online crowd sourcing to encompass more than 500 participants from the general population is one of the developed countries of America, and proved that national stereotypes affect consumers 39 evaluation of the quality of services and consumer behavior towards a willingness to use the services. At low service type of contact, influence the perception dimensions of competence in the dominant state competence will be higher than in countries that are predominantly warmth. Neither has proven otherwise that the type of service high contact, influence the perception of warmth dimension in the dominant country warmth will be higher than in the dominant state competence. The findings further confirm that improve consumer knowledge for the beginner novice will provide updates on the perception of competence or warmth. Another thing is the additional finding was that factor congruity suitability shall also apply in the context of the COO and supports the previous assessment, the opinion of the COO is multi dimensional in nature, which include not only votes but also cognitive affective emotional. The novelty of the research is to test telecommunications services developing countries that will market their services on the international market and the role of national stereotypes as well as the types of services high and low contact ."

"Tujuan - Penelitian ini bertujuan untuk menganalisis efek dari self-service technology quality setelah terjadi kegagalan dan pemulihan nya pada pengalaman pelanggan, kepuasan dan intensi untuk membeli kembali pada saat melakukan online shopping. Metode penelitian. Penelitian ini dilakukan pada dua kelompok pelanggan, pelanggan yang mempersepsikan kegagalan adalah tanggung jawab mereka serta yang mempersepsikan kegagalan adalah tanggungjawab online shopping website. Penelitian ini menggunakan metode kuantitatif dengan melakukan survei pada konteks jasa online shopping. Data dikumpulkan dengan menggunakan kuesioner pada 200 responden, diambil dengan metode mall intercept. Metode analisis yang digunakan adalah partial least squares structural equation modeling. Temuan - Hasil penelitian menjelaskan bahwa self-service technology setelah terjadi kegagalan dan pemulihan nya mempengaruhi pengalaman dan kepuasan pelanggan. Kemudian, pengalaman pelanggan mempengaruhi kepuasan berbelanja online dan kepuasan berbelanja online mempengaruhi intensi untuk membeli kembali. Implikasi - Hasil penelitian berimplikasi pada perusahaan yang membuka website belanja online untuk membangun strategi pemulihan dari kegagalan, meningkatkan kualitas dari self-service technology dan meningkatkan kualitas dari pengalaman pelanggan. Orisinalitas/Nilai - Penelitian ini menggunakan expectation confirmation theory dan attribution theory pada efek dari self-service technology setelah terjadi kegagalan dan pemulihan nya pada dua kelompok pelanggan, dimana dasar dari atribusi yang dilakukan adalah locus of failure responsibility.

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Purpose - The purpose of this study is to examine the effect of self-service technology quality after failure and its recovery on online shopping experience, satisfaction, and repurchase intention.

Design/Methodology/Approach - This study involves two customer groups, a group who perceives the failure to be their own responsibility and the online shopping website responsibility. This study uses quantitative methods through surveys in the context of online shopping services. The research data were collected by self-administered questionnaires, which involved 200 respondents, taken with mall intercept method. The analytical method used is a model of partial least squares structural equation modeling.

Findings - The key findings of this research is self-service technology quality after failure and self-service technology recovery influence the online shopping experience and its satisfaction. Other findings are online shopping experience effect online shopping satisfaction, and online shopping satisfaction influence on its repurchase intention.

Practical implications - The findings of this research have implications for online shopping website companies such as to develop a service failure recovery strategy, to improve the quality of self-service technology and customer experience.

Originality/Value - This study used expectation confirmation theory and attribution theory on the effect of self-service technology quality after failure and its recovery on two customer group, which based on attribution of the locus of failure responsibility."

"Untuk menjelaskan service recovery pada transaksi online, belum banyak ditemukan penelitian yang memasukkan informational justice sebagai dimensi keadilan. Padahal, dalam proses pemulihan layanan, perusahaan harus memberikan informasi yang beralasan, tepat waktu dan jelas kepada pelanggan. Ditambah dengan keterbatasan saluran komunikasi yang digunakan, upaya membangun hubungan dengan pelanggan online menjadi lebih sulit. Penelitian ini akan dimulai dengan menggali persepsi pelanggan online mengenai interactional dan informational justice, kemudian melihat pengaruhnya terhadap post recovery satisfaction, dengan dimoderasi oleh customer assertiveness. Selanjutnya akan diteliti pengaruh post recovery satisfaction terhadap behavioral intention dari pelanggan, yakni repurchase intention dan positive e-word-of-mouth intention yang dimoderasi oleh service failure severity. Dengan metode penelitian kuantitatif, analisa data akan menggunakan Structural Equation Modeling (SEM). Penelitian ini diharapkan dapat memberi kontribusi bagi ilmu pemasaran, khususnya mengenai service recovery dan justice theory dalam transaksi online. Kontribusi praktis diberikan dalam hal strategi pemulihan layanan yang baik, guna menghasilkan kepuasan pelanggan dan dampak lanjutnya.

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To explain service recovery on online transactions, there has not been much research that includes informational justice as a dimension of justice theory. In fact, in the service recovery process, the company is needed to provide reasonable, timely and clear information to the customer. Unfortunately, it becomes a limitation in online communication that makes the effort to build relationships with online customers become more difficult. Therefore, this research starts with exploring online customer perceptions of interactional and informational justice, then looking at its effect on post-recovery satisfaction that will be moderated by customer assertiveness. Furthermore, we will examine the effect of post-recovery satisfaction on customer behavior intention, including repurchase intention and positive e-word-of-mouth intention, and will be moderated by service failure severity. Structural Equation Modeling (SEM) will be used as the quantitative research methods. This research is expected to contribute to marketing science, especially in online transactions."

"Tujuan. Tujuan utama penelitian ini adalah menganalisis pengaruh aktivitas ko-kreasi mahasiswa SCA terhadap kepuasan mahasiswa pada dosen SA dan dampaknya terhadap loyalitas mahasiswa pada program studi LA , dengan melihat peran mediasi nilai ko-kreasi CCV dan kepercayaan pada dosen TOL , serta peran moderasi sifat kepribadian dan gender terhadap hubungan pengaruh tersebut.Metode penelitian. Penelitian ini menggunakan metode kuntitatif melalui survei, di mana mengambil konteks jasa pendidikan tinggi program Magister Manajemen. Data penelitian dikumpulkan dengan teknik wawancara terstruktur melalui kuesioner mandiri, di mana melibatkan 508 responden dari 890 yang disebarkan respon rate 66 pada 18 perguruan tinggi, yang berasal dari sepuluh kota di Indonesia. Metode analisis yang digunakan adalah model persamaan struktural dengan pendekatan variance-based SEM SEM-PLS .Temuan. Temuan penting penelitian ini adalah adanya pengaruh aktivitas ko-kreasi terhadap kepuasan mahasiswa pada dosen, serta dampaknya pada loyalitas mahasiswa pada program studi. Nilai ko-kreasi yang diterima mahasiswa dan kepercayaan pada dosen ditemukan menjadi faktor mediasi parsial dari hubungan tersebut. Selain itu, sifat kepribadian mahasiswa tidak menjadi faktor yang memoderasi hubungan tersebut, namun demikian gender menjadi faktor moderasi hubungan aktivitas ko-kreasi mahasiswa dan kepercayaan pada dosen.Implikasi manajerial. Temuan penelitian ini berimplikasi terhadap praktek pemasaran pendidikan tinggi dalam kontek penelitian ini, yang antara lain perlunya beberapa stratagi pemasaran berupa antara lain : mendorong aktivitas ko-kreasi mahasiswa, menawarkan preposisi nilai mahasiswa, menjamin kepercayaan mahasiswa, dan perlunya adaptasi aktivitas ko-kreasi terhadap gender.

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Objectives. The main objectives of this study are to analyze the influence of student co creation activities SCA to student satisfaction on lecturers SA , and its impact on student loyalty on study program LA , by looking at the mediating role of co creation value CCV and trust on lecturers TOL , as well as the moderating role of personality traits and gender to the relationship.Research methods. This study uses quantitative surveys, which involve higher education services i.e. on Magister of Management Program as the context of study. Sampling technique used is two stage sampling, i.e. in the first stage of sampling was at study program level using probability sampling and the next stage was at respondent level using judgment sampling. There were 18 universities from 10 cities in Indonesia involved in this study. The survey comprised 590 responses from 890 distributions of which, 72 contained large amounts of missing data and confusing, therefore, they were removed from further data analysis. The analytical method used in the study is the structural equation model with variance based approach to SEM SEM PLS .Findings. The important finding of this study was the effect of co creation activity to student satisfaction, as well as its impact on student loyalty on study program. Co creation value and trust on lecturers were found as mediating variable of the effects. Additionally, gender was found as moderating veriable on the relationship between co creation activities and trust however, student 39 s personality traits was not as moderating factor on the effect.Managerial implications. The findings have implications on the marketing practices of higher education, including Encouraging student co creation activities, offering value proposition on students, ensuring student trust, and adapting co creation activities with gender."

"Teknologi mengubah perilaku masyarakat dunia hari ini. Penelitian bertujuan untuk menjelaskan hubungan relasi positif antar laten variabel brand orientation, brand knowledge, brand involvement dan brand commitment terhadap brand equity suatu organisasi, dengan kebaharuan variabel di moderasi organization change readiness untuk perusahaan business to business (B2B), khususnya Internet Service Provider (ISP) di negara berkembang. Survei online mengikuti metode purposive sampling kepada 68 responden perusahaan dan dilakukan analisis menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan adanya relasi brand commitment terhadap internal brand equity dengan moderasi organization change readiness namun tidak terbukti adanya hubungan langsung dari internal brand equity dan brand equity.

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Technology changes people behavior in today society globally. Reseach objective is to explain positive relationship between latent variables of brand orientation, brand knowledge, brand involvement, brand commitment to brand equity in organization, by novelty in moderation organization change readiness at business to business (B2B), especially to internet service provider (ISP) in developing country. Online survey uses purposive sampling at 68 company respondents and analysis using Partial Least Square (PLS). Result shows relationship between brand orientation, brand commitment to internal brand equity with moderation organization change readiness, however there is no proof established relationship between internal brand equity and brand equity."

"Teknologi mengubah perilaku masyarakat dunia hari ini. Penelitian bertujuan untuk menjelaskan relasi positif antar laten variabel brand orientation, brand knowledge, brand involvement dan brand commitment terhadap brand equity suatu organisasi, dengan kebaharuan variabel di moderasi organization change readiness untuk perusahaan business to business (B2B), khususnya Internet Service Provider (ISP) di negara berkembang. Survei online mengikuti metode purposive sampling kepada 68 responden perusahaan dan dilakukan analisis menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan adanya relasi brand commitment terhadap internal brand equity dengan moderasi organization change readiness namun tidak terbukti adanya hubungan langsung dari internal brand equity dan brand equity.

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Technology changes people behavior in today society globally. Reseach objective is to explain positive relationship between latent variables of brand orientation, brand knowledge, brand involvement, brand commitment to brand equity in organization, by novelty in moderation organization change readiness at business to business (B2B), especially to internet service provider (ISP) in developing country. Online survey uses purposive sampling at 68 company respondents and analysis using Partial Least Square (PLS). Result shows relationship between brand orientation, brand commitment to internal brand equity with moderation organization change readiness, however there is no proof established relationship between internal brand equity and brand equity. "