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Abstrak :
Tujuan dari penelitian ini adalah untuk mengetahui bagaimana aktivitas pemasaran menggunakan media sosial mempengaruhi ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia. Penelitian dilakukan dengan metode kuesioner online. Penelitian ini menunjukkan bahwa kustomisasi, hiburan dan interaksi merupakan faktor terkuat yang mempengaruhi ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia. Sampel yang digunakan sebagai bahan penelitian adalah sebanyak 368 responden yang tersebar di seluruh Indonesia dan menunjukkan bahwa terdapat pengaruh positif antara aktivitas pemasaran menggunakan media sosial terhadap ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia ......The purpose of this study was to find out how marketing activities using social media affect brand equity and male customer responses to watch brands in Indonesia. This study shows that customization, entertainment and interaction are the strongest factors that influence brand equity and male customer responses to watch brands in Indonesia. The sample used as the research material was as many as 368 respondents spread throughout Indonesia and showed that there was a positive influence between marketing activities using social media on brand equity and male customer responses to watch brands in Indonesia.

Abstrak :
ABSTRAK ndustri asuransi merupakan sebuah bisnis yang memiliki potensi yang cukup besar di Indonesia, namun untuk mendapatkan kepuasan nasabah hingga memperoleh loyalitas sikap nasabah terhadap perusahaan bukanlah hal yang mudah ditengah ketatnya persaingan dengan perusahaan lain yang sejenis. Untuk itu penelitian ini bertujuan untuk mengidentifikasi dan menguji anteseden dari kepuasan dan loyalitas sikap nasabah pada industri asuransi jiwa. Anteseden kepuasan yang dianalisis meliputi product category knowledge, product complexity, dan anticipated regret; serta anteseden loyalitas nasabah meliputi trust, co-production, dan satisfaction. Objek penelitian ini adalah nasabah asuransi jiwa dari beberapa perusahaan asuransi jiwa di DKI Jakarta, serta responden yang dipilih adalah nasabah asuransi jiwa di DKI Jakarta yang memiliki polis aktif dan pernah melakukan transaksi polis asuransi baik melalui agen asuransi maupun kunjungan ke customer service pada perusahaan asuransi. Teknik analisis menggunakan SEM dan diolah menggunakan software Lisrel. Temuan menunjukkan bahwa product category knowledge berpengaruh secara positif dan signifikan terhadap kepuasan nasabah, sementara product complexity, dan anticipated regret tidak berpengaruh secara signifikan terhadap kepuasan; trust berpengaruh secara positif dan signifikan baik terhadap kepuasan maupun terhadap loyalitas nasabah, sementara co-production tidak berpengaruh secara signifikan baik terhadap kepuasan maupun loyalitas nasabah, dan kepuasan berpengaruh secara positif dan signifikan terhadap loyalitas nasabah asuransi jiwa.

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ABSTRACT The insurance industry is a business that has considerable potential in Indonesia, but to get customer satisfaction to gain customer loyalty to the company is not easy amid intense competition with other similar companies. Therefore, this study aims to identify and analize the antecedents of customer satisfaction and loyalty in the life insurance industry. Antecedents of satisfaction analyzed include product category knowledge, product complexity, and anticipated regret; and antecedents of customer loyalty include trust, co-production, and satisfaction.The object of this research is life insurance customers from several life insurance companies in DKI Jakarta, and selected respondents are life insurance customers in DKI Jakarta who have active policies and have carried out insurance policy transactions through insurance agents and customer service visits to insurance companies. The analysis technique uses SEM and is processed using Lisrel software.The findings show that product category knowledge has a positive and significant effect on customer satisfaction, while product complexity, and anticipated regret do not significantly influence satisfaction; trust has a positive and significant effect on both satisfaction and customer loyalty, while co-production does not significantly influence customer satisfaction or loyalty, and satisfaction has a positive and significant effect on customer loyalty in life insurance.

Abstrak :
Dalam penelitian ini, penerapan teknologi virtual reality yang diamati adalah pada industri real estate. Beberapa perusahaan real estate di Indonesia mulai menggunakan teknologi ini sebagai media untuk mendukung kegiatan promosi produk mereka. Penelitian ini bertujuan untuk menganalisis persepsi immersive, presence dan authenticity virtual reality sebagai media promosi produk real estate. Peneliti menggunakan metode empiris dengan pengumpulan data dengan metode accidential sampling. Dalam menganalisis data, peneliti menggunakan structural equation modeling partial least square SEM-PLS sebagai metode analisis data. Hasil pengukuran menunjukan bahwa media virtual reality memiliki potensi mempengaruhi persepsi konsumen sebagai media promosi yang baru dalam industri real estate, dimana dengan menggunakan virtual reality, faktor dari immersive, personal presence, environment presence dan authenticity dapat memberikan gambaran yang jelas terhadap produk real estate yang ditawarkan sehingga membuat mereka seperti mengunjungi secara langsung sehingga dapat membentuk eskpektasi konsumen yang akan membawa mereka pada pengambilan keputusan. ......In this study, the application of virtual reality technology observed is in the real estate industry. Some real estate companies in Indonesia are beginning to use this technology as a medium to support their product promotion activities. This study aims to analyze the perception of immersive, presence and authenticity of virtual reality as a media promotion of real estate products. Researchers use empirical method by collecting data with accidential sampling method. In analyzing the data, researchers used structural equation modeling partial least square SEM PLS as a method of data analysis. The measurement results show that virtual reality media has the potential to influence consumer perception as a new promotional media in the real estate industry, where by using virtual reality, the factors of immersive, personal presence, environment presence and authenticity can provide a clear picture of the real estate product on offer thereby making them like visiting directly so as to shape consumer expectations that will lead them to decision making.

Abstrak :
ABSTRAK
Berkaitan dengan tingginya persaingan di industri pelumas, perusahaan harus mempertimbangkan beberapa faktor untuk mempertahankan loyalitas dari para konsumennya. Penelitian bertujuan untuk menganalisa hubungan antara perceived quality, customer satisfaction, switching barrier dan customer loyalty sebagai faktor yang dapat mempengaruhi loyalitas perusahaan konsumen dalam konteks business to business (B2B). Selain itu, penelitian juga menganalisa peran customer satisfaction sebagai mediator antara hubungan perceived quality dengan customer loyalty (recommend/patronage) dan peran switching barrier sebagai moderator antara hubungan customer satisfaction dengan customer loyalty (recommend/patronage). Penelitian dilakukan berdasarkan tinjauan pustaka terhadap variabel, indikator dan hipotesis yang digunakan. Hipotesis dievaluasi menggunakan metode analisa Structural Equation Model berbasis Partial Least Square (PLS) menggunakan software SmartPLS 3.0. Penelitian menganalisa 36 responden dari konsumen berupa perusahaan yang terdiri dari berbagai jenis segmen industri dan didapatkan berdasarkan kuesioner secara non-probability sampling dengan purposive sampling. Hasil penelitian menunjukan bahwa perceived quality berpengaruh positif dan signifikan terhadap customer satisfaction, customer satisfaction berpengaruh positif dan signifikan terhadap customer loyalty (recommend/patronage), switching barrier berpengaruh positif dan signifikan terhadap customer loyalty-patronage dan customer satisfaction berperan sebagai perantara terhadap hubungan antara perceived quality dengan customer loyalty-recommend.

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ABSTRACT
In high competitiveness of lubricant industry in Indonesia, supplier must consider various factors to maintain customer's loyalty. The purpose of this research is to analyze the relationship between perceived quality, customer satisfaction, switching barrier and customer loyalty (recommend/patronage) as affecting factors. It also examined the mediating effect of switching barrier between customer satisfaction and customer loyalty (recommend/patronage) and moderating effect of switching barrier between customer satisfaction and customer loyalty (recommend/patronage). Through literature review for each variables, indicators and hypothesis, this paper is using SEM-PLS to evaluate the measurement and relationships. This research analyze 36 responds generated by purposive sampling. The results are perceived quality has a positive and significant effects to customer satisfaction, customer satisfaction has a positive and significant effects to customer loyalty (recommend/patronage), switching barrier has a positive and significant effect to customer loyalty-patronage and customer satisfaction roled as a mediator in relationship between perceived quality and customer loyalty-recommend. Customer satisfaction's value is high as they are satisfy with their supplier, switching barrier's value is relatively moderate so the supplier need to increase the value in order to retain customer loyalty and loyalty's values are relatively high as the customer is in contract agreement (business to business).