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"Sebelum memulai bisnis baru dalam industri apa pun, maka diperlukan perencanaan dan strategi yang matang agar bisnis tersebut dapat berjalan dengan lancar. Perencanaan dan strategi mi juga harus didukung oleh informasi, data, analisis dan penelitian yang tercakup dalam business plan. Business Plan yang dikembangkan sendiri adalah usaha makanan fast food Kebab Banditos yang beralokasi di Pademangan dan pusat perbelanjaan Mangga Dua. Dimana dalam penelitian mi harus mencakup permasalahan mendasar yaitu; apakah potensi pasar dari kedua lokasi i, dan apakah secara finansial investasi mi Iayak untuk dijalankan. Untuk melihat kondisi dan situasi yang berkembang saat mi maka diperlukan Analisis Eksternal yang meneliti kondisi dan potensi pertumbuhan pasar, dikuti oleh Analisis Internal dengan melihat teori manajemen dan seven 's framework. Dari sisi pemasaran sendiri dasar yang digunakan adalah mengunakan Segmentasi, Targeting, Positioning dan marketing mix. Sedangkan untuk memutuskan kelayakan investasi tersebut maka digunakan analisis terhadap cash flow melalui perhitungan Payback Period, Net Present Value, Internal Rate of Return dan Profitability Index. Berdasarkan hasil perhitungan dengan menggunakan tiga skenario yaitu pesimis, realistis dan optimis ditemukan hasil sebagai berikut: (1) Dengan menggunakan analisa cash flow maka didapat periode pengembalian modal untuk skenario pesimis adalah 6 tahun. Jangka waktu tersebut diatas umur investasi yaitu 4 tahun. Sehingga dalam proyeksi mi maka dianggap tidak layak karena terjadi kerugian yang tidak mencukupi untuk pengembalian modal sebelum umur investasi. Sedangkan nilai Internal Rate of Return dibawah cost ot capital yaitu sebesar 7% dengan nilai Net Present Value Rp. (47.696.951,50). Tingkat profitablility index juga dibawah 1 yaitu sebesar 0.56, sehingga secara perhitungan untuk skenario pesimis investasi mi dianggap tidak menguntungkan dan tidak layak untuk dijalankan. (2) Untuk skenario realistis menggunakan analisa cash flow maka didapat periode pengembalian modal adalah 2 tahun 7 bulan, nilai mi masih dapat diterima mengingat masih dibawah umur investasi. Dari nilai Internal Rate of Return didapat angka 41% yang juga dianggap layak karena diatas cost ot capital. Perhitungan Net Present Value menunjukan angka Rp14.077.146,00, hasil yang positif mengindikasikan investasi mi layak. Sedangkan untuk nilai profitablility index sebesar 1.13, sehingga secara keseluruhan dalam scenario realistis investasi mi masih dianggap menguntungkan dan layak untuk dijalankan. (3) Untuk skenario terbaik yaitu optimis dengan menggunakan analisa cash flow maka didapat periode pengembalian modal adalah 1 tahun 3 bulan. Dimana nilai Internal Rate of Return tetap berada diatas cost ot capital yaitu sebesar 71% dengan nilai Net Present Value Rp 88.452.013,00. Sedangkan nilai profitablility index sebesar 1.82, sehingga secara keseluruhan untuk skenario optimis investasi mi masih dianggap menguntungkan dan layak untuk dijalankan. Sehingga dapat disimpulkan berdasarkan analisis situasi dan pertumbuhan ekonomi, maka usaha fast food Kebab Banditos untuk segmen menengah ke bawah, masih merupakan alternatif usaha yang memiliki potensi cukup besar. Beberapa faktor kunci keberhasilan dalam bisnis mi adalah produk yang disukai, pemilihan lokasi, penanganan manajemen secara professional, pelayanan yang berkualitas dan pembangunan brand name.

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Before starting new business in any industry, there 's a need for planning and solid strategy for that business to go as wanted. To build a plan and strategy, it has to be backed by information, data, research and analysis which are covered in business plan. The business plan that are develop here are about fast food named Kebab Banditos which are located in pademangan area and mangga dua shopping complex. In this research there 's a basic problem that lies: what is the market potential in both location, and is the investment worth doing ifseenfromfinancialpoint of view. To see the underlying situation that rises at this moment we need to do analysis externally dan observe the potential and growth of the market followed by internal analysis by looking at management theory dan seven 's framework. From marketing point of view we are using segmentation, targeting, positioning and marketing mix. To decide the investment is valid or not than we analyze the cash flow with calculation by Payback Period, Net Present Value, Internal Rate of Return and Profitability Index. Based on calculations done by using three scenarios which are pessimistic, realistic and optimistic it was found that: (1) For pessimistic scenario the payback period is 6. Where the Internal Rate of Return is below cost of capital that is 7% with Net Present Value Rp (41.696.951,50). The profitability index is 0.59, which in pessimistic scenario this investment is still consider to be a loss. (2) For realistic scenario the payback period is 2 years 7 months. Where the Internal Rate of Return is above cost of capital that is 41% with Net Present Value Rp 14.077.146,00. The profitability index is 1.13, which in realistic scenario this investment is still consider to be profitable and deserve to be run. (3) For optimistic scenario the payback period is 8 months. Where the Internal Rate of Return is above cost of capital that is 71% with Net Present Value Rp 88.452.013,00. The profitability index is 1.82, which in optimistic scenario this investment is very much considered to be profitable and deserve to be run. It was concluded based on the situation analysis and the economic growth, that the fast food business Kebab Banditos for the lower middle economic segment, still a good alternative business that have large potential. Several key factor for success in this business is to have likeable product, strategic location selection, professional management, good quality of service and the building of brand name."

"Perkembangan pasar yang membutulikan produk siap minum terus bertambah, seiring dinamika dan mobilitas masyarakat yang semakin kompleks. Kebutuhan itu sendiri dapat terbagi menjadi dua hal, yaitu physical needs (manfaat, kepraktisan, dan kualitas) dan emotional needs (gengsi, lfesIyle, dan tren). Tetapi peningkatan biayabiaya primer/fixed (BBM, telpon, listrik, elpiji, sekolah, dsb) dapat mengakibatkan daya beli/demand melemah dan terjadinya perubahan pola konsumsi pasar (down sizing, brand/product switching). Persaingan yang semakin ketat dan semakin banyak dari minuman berkarbonasi seperti Coca-Cola dan Fanta, bisa menggerogoti pangsa pasar Teh Botol SOSRO dalam industri air minum dalam kemasan. Menyadari hal mi, SOSRO meluncurkan produk teh berkarbonat TEBS yang dikemas dalam botol berkapasitas 230 ml pada akhir tahun 2004. Produk mi merupakan varian kelima Teh SOSRO, setelah Teh flotol SOSRO, Teh Kotak SOSRO, Tea Frutty dan FruIt tea. Produk minuman bersodaJberkarbonasi dari pam kompetitor dari luar negeri seperti coca-cola, fanta, sprite, dan pepsi telah memiliki posisi tersendiri dalam pangsa pasar. Kemudian dipenuhi oleh produk dari dalam negeri seperti green sands dan bintang zero juga telah mempunyai posisi yang khusus dalam peta persaingan produk minuman bersoda/berkarbonasi. Suatu brand yang dikelola dengan baik diharapkan memiliki brand equity yang tinggi sehingga meningkatkan portofolio brand equity PT Sinar SOSRO secara keseluruhan. Atas dasar hal tersebut, penelitian mi akan menganalisis brand equity TEBS. Analisis dilalcukan terhadap faktor-faktor yang mempengariThi ekuitas suatu brand TEBS yaitu brand loyalty, brand awareness, perceived quality, brand associations, dan other proprietary assets. Penelitian mi menekankan pada konsep brand equity yang dikemukakan oleh David A. Aaker (1998) dalam bukunya "Managing Brand Equity, Capitalizing on the Value of a Brand Name" yang membagi brand equity menjadi lima variabel yaitu: BrandAwareness, Brand Association, Perceived Quality, Brand Loyalty, dan Other Proprietary Brand Assets. Metode pengambilan sampel menggunakan metode convenience sample karena memudahkan untuk mendapatkan data responden yang sesuai. Data didapat dan penyebaran kuesioner kepada konsumen TEBS dengan jumlah kuisioner yang dapat diolah Iebih lanjut sebanyak 120 buah. Uji realibilitas dan validitas kuesioner (khususnya pertanyaan yang berkaitan dengan vaniabel brand association dan brand awareness) di uji coba dengan croanbach alfa dan analisis faktor dengan bantuan software SPSS. Karakteristik demografi responden akan diikhtisarkan dalam bentuk distnibusi frekuensi, akan disajikan dalam bentuk pie chart. Untuk elemen brand awareness, dilihat persentase jawaban, sehingga dapat diketahui berapa persen dan responden yang aware/unaware, menempatkan TEBS sebagai top of mind, unaidedJrecall dan brand recognition TEBS didalam kategori produk minuman ringan bersoda. Untuk elemen brand association, dilakukan dengan memprosentasi asosiasi ya dan tidak. Untuk e1ernenperceivedqualiIy, pemyataan yang diperoleh pada saat reset eksplorasi ditanyakan kepada responden untuk diketahui sejauh mana kepentingan (importance) pemyataan tentang kualitas tersebut dan sejauh mana kualitas (performance) dari TEBS. Kemudian dilakukan uji analisis faktor dan selanjutnya dilanjutkan uji ANOVA. Untuk elemen brand loyally, dilakukan pengukuran rentang skala dengan mengelompokkan berapa persen responden yang tergolong brand switcher, habitual buyer, satisfied, liking the brand, serta berupa yang commited buyer dalam mengkonsumsi TEBS, sehingga dapat dirangkum tentang berapa jumlah responden dari masing-masing kategori, juga akan dilakukan uji ANOVA untuk mencari kemungkinan hubungan beberapa variabel secara deskriptif. Dari hasil penelitian dapat disimpulkan bahwa value dari ekuitas merek TEBS masih kecil. Hal mi disebebkan kontnibusi yang kurang kuat dan kurang merata pada semua elemen yang dianalisa berdasarkan pendapat dan pandangan dari customer dan target customer TEBS. Pasar minuman secara umum sudah sarat dengan produk yang sudah established khususnya produk minuman bersoda/berkarbonasi. Kompetitor seperti halnya coca-cola, fanta, sprite, pepsi yang merupakan produk internasional yang sudah cukup lama dikenal oleh konsumen minuman bersoda/berkarbonasi akan cukup sulit untuk digeser posisinya baik di dalam pangsa pasar maupun di dalam benak konsumen. Tingkatan awareness TEBS masih sangat rendah dan kurang menyasar pada target customer secara spesifik. Kebiasaan meminum teh masih mempengaruhi konsumen untuk mengkonsumsi TEBS sehingga aspek rasa teh dalam kandungan TEBS menjadi pertimbangan bagi habitual buyer. Selain itu, faktor harga tidak terlalu dominan untuk menjadi alasan berpindah merck.

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Market's growth which need ready-to-drink products are growing as well as complexity of dynamic and mobility people in Indonesia. Needs divided into two things, physical needs (benefit, practice, and quality) and emotional needs (lifestyle, and trend). However, increase of primary or fixed costs (gas, telephone, electricity, education, etc) cause weakening in power purchase and change market's consumption (downsizing, brand/product switching). This industry competition is getting harder and a lot of carbonated drinks like coca-cola and fanta gnaw Teh Botol SOSRO 's market share in packaged-drink products. SOSRO was concern about that and launched tea-carbonated called TEBS which bottled 230m1 capacity. TEBS is the fifth variant from Teh SOSRO after Teh Botol SOSRO, The Kotak SOSRO, Tea Frutty, and Fruit Tea. Competitor like coca-cola, fanta, sprite, and pepsi has had their own position in market share. The competitions also become more clutter by domestic products such as green sands and bintang zero. A well managed brand is expected to have high value of brand equty to increase PT Sinar SOSRO brand equity's poro'bliol totally. Based on that, this research is conducted to analyze which factors influence TEBS' brand equity. This research focuses on brand equity's concept by David A. Aaker (1998) in his book "Managing Brand Equity, Capitalizing on the value of a Brand Name" which divided brand equity into five variable, that are: Brand awareness, Brand Association, Perceived Quality, Brand Loyalty, and Other Proprietary Band Assets Convenience sampling method is used as sampling method to ease to get proper data. Questioners were collectedfrom TEBS' consumer but only 120 questioners able to process. Cronbach alfa and factor analysis are used in reliability and validity test. Characteristic of respondent's demography is provided in frequency distribution and pie chart form. Element of brand awareness measured by percentage of aware or unaware respondent, top of mind, unaided or recall and brand recognition-of TEBS as carbonated-drink product. Element of brand association measured by percentage the respondent's answer about TEBS-associations. Statement from element- of-perceived- quality was obtained in exploration research to find importance and performance of TEBS' perceived quality attribute. Then, the factor analysis was conducted followed by ANOVA- test: Brand loyalty is measured by -counting the percentage of-brand switcher, habitual buyer, satisfied buyer, liking the brand, and committed buyer. The result of this research shows that the value of TEBS' brand equity is still low. This is, caused by the- weaker contribution- in- all- elements' that, analyze- based ontarget costumer and customers' opinion and perspective. TEBS' awareness level is still low and does not reach the right target yet. Cugtomer - habitfor- drinking-tea-is-still-affecting them-to-consume- TEES--so the-flavor aspect becomes main consideration for habitual buyer. On the other hand, price is not a dominant factor in brand switching."

"Industri telekomunikasi Indonesia saat ini berkembang dengan sangat cepat dan kompetitif, terutama di era digital. Perkembangan teknologi dan preferensi pasar mengubah batas-batas industri sehingga metode analisis pasar dianggap kurang penting dan tidak memberikan dasar yang kokoh untuk perumusan strategi jangka panjang. Dibangun berdasarkan manajemen pengetahuan dan teori kemampuan inovasi, tujuan penelitian ini adalah untuk mengungkapkan mekanisme proses inovasi kolaboratif dengan menyelidiki hubungan yang kompleks antara faktor-faktor penting yang mempengaruhi kinerja inovasi perusahaan dalam jaringan rantai pasokan. Dengan menggunakan metode Structural Equation Model (SEM), hasil survei terhadap 100 Responden  Pimpinan unit di PT Telkomsel menunjukkan bahwa ada hubungan positif yang signifikan antara kegiatan inovasi kolaboratif, berbagi pengetahuan, strategi inovasi, dan kinerja inovasi perusahaan. Selain itu, diharapkan berbagi pengetahuan memainkan peran mediasi parsial dalam hubungan antara kegiatan inovasi kolaboratif dan kinerja inovasi perusahaan. Strategi inovasi menunjukkan efek signifikan pada kegiatan inovasi kolaboratif dalam hubungan kinerja inovasi. Hasil ini berkontribusi pada manajemen proses inovasi kolaboratif dengan menawarkan konseptualisasi bernuansa inovasi kolaboratif - hubungan kinerja inovasi antar unit dalam perusahaan telekomunikasi terbesar di Indonesia.

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The Indonesian telecommunications industry is currently developing very fast and competitive, especially in the digital era. Technological developments and market preferences change industry boundaries so that market analysis methods are considered less important and do not provide a solid basis for long-term strategy formulation. Building on knowledge management and innovation capability theory, the aim of this research is to reveal the mechanisms of collaborative innovation processes by investigating the complex relationships between important factors that affect the innovation performance of firms in supply chain networks. Using the Structural Equation Model (SEM) method, the results of a survey of 100 Unit Leader Respondents in PT Telkomsel showed that there was a significant positive relationship between collaborative innovation activities, knowledge sharing, innovation strategy, and company innovation performance. In addition, it is expected that knowledge sharing plays a partial mediating role in the relationship between collaborative innovation activities and firm innovation performance. The innovation strategy shows a significant effect on collaborative innovation activities in relation to innovation performance. These results contribute to collaborative innovation process management by offering a nuanced conceptualization of collaborative innovation - innovation performance relationships between units within Indonesia's largest telecommunications company."

"ABSTRACTIn today?s challenging and turbulent world, strategic management prescribesorganizations to develop resources and capabilities in order to gain competitiveadvantage. The central question has been how to find ways and means to improve theperformance of the organization. Among many capabilities which could be developedby the organization, the ability of the leaders to motivate and/or inspire members oftheteam and/or workers to perform in their jobs and beyond the scope of their jobs, isbeing researched here.This dissertation studies how leadership by focusing at the bottom level of theorganization and by using various influence tactics, can create OrganizationalCitizenship Behavior among the employees; in so doing, it could increase the overallperformance of the organization. The research is done in a Indonesian entity, a publiclylisted distribution company of a large pharmaceutical business group, operating through40 branches across Indonesia, from Banda Aceh to J ayapura. The target population forresearch is 460 marketing Eelds and staff members of the company, who have filled-insome comprehensive questionnaires.The research combines and extends three existing theories, the Leader-Member(LMX) Theory, the lntluence Theory, and the Organizational Citizenship Behavior(OCB) Theory. It also utilized eleven (11) influence tactics, and the OCB related to theorganization. The dissertation contirms this new extension of theories by demonstratingthe existence of the linkages (or mediations) between various variables of the model. Ithas tested fifteen (15) sets of hypotheses. Most of the hypotheses have been confirmedand the relationships between the variables are signiiicant.Throughout the research, it was found that some speciitic iniluenee tactics(inspirational appeal, personal appeal, consultation, collaboration, rational, appraising,ingratiation, exchange or legitimation) are the most effective tactics used by the leadersto motivate the subordinates performing in their jobs, and beyond the scope of theirjobs (OCR). The subordinates may help their colleagues; they may participate in manysocial or informal activities beneficial to the organization culture; they may try toprotect the assets or properties of the organization, etc. With such an extraordinaryperformance, they will contribute in their aggregate efforts to increase the level ofperformance of the company as a whole. Other influence tactics such as coalition andpressure do not develop OCB.Equally important, it was demonstrated empirically that the ranking of OCB-Organjzation Indexes is significantly correlated with the ranking of Total Sales of the40 business units. It means that OCB-Organization can create high Total Sales, andtherefore high organization performance.The contribution to the advancement of strategic management are (1) a newextension of theories by combining three existing theories, (2) the practicalimplementation of the Endings of this research in the day to day leadership andmanagement of a business organization, with focus at the bottom level, (3) the firsttime application of such model in Indonesia, and (4) the opportunity to generalize theapplication of the extension of theories, leading to a possible new theory to be called?LMX-Organization Perfomance Theory?, and further practical implications, the resultof which would contribute meaningfully to the improvement in the quality ofmanagement of organizations."