Ditemukan 2 dokumen yang sesuai dengan query
Cravens, David W.
Boston: McGraw-Hill , 2006
658.8 CRA s
Buku Teks Universitas Indonesia Library
Cravens, David W.
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Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The ...
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New York: McGraw-Hill, 2013
658.802 CRA s
Buku Teks Universitas Indonesia Library
