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Abstrak :
Platform e-commerce, atau lebih umum dikenal sebagai situs atau aplikasi marketplace, telah mengalami pertumbuhan pesat dalam beberapa tahun terakhir dengan tren pertumbuhan yang belum diperkirakan untuk selesai. Secara intuitif, pertumbuhan berkelanjutan tersebut tidak tanpa alasan. Platform e-commerce secara umum telah didesain sedemikian rupa untuk memudahkan konsumen dalam melakukan transaksi, meningkatkan perceived ease of transaction. Platform e-commerce juga umum dilengkapi dengan fitur keamanan dan jaminan transaksi lainnya untuk mengurangi potensi masalah yang dirasakan konsumen, meningkatkan perceived security of transaction. Kedua persepsi tersebut membantu meningkatkan trust konsumen terhadap platform tersebut, mendorong intention to shop dari konsumen. Penelitian sebelumnya telah mengevaluasi berbagai faktor yang mengarah kepada intention to shop, namun perspektif yang jarang dinilai adalah pengaruh kemampuan konsumen dalam mencari alternatif tempat berbelanja (selain dari platform e-commerce). Penelitian ini bertujuan untuk mengevaluasi pengaruh dari perceived control over alternative channels tersebut terhadap proses pengambilan keputusan konsumen hingga mencapai intention to shop. Penelitian kuantitatif ini akan menerapkan structural equation modelling (SEM) untuk menganalisis data 1074 responden yang telah berbelanja menggunakan platform e-commerce. ...... E-commerce platforms, or more commonly known as marketplace apps/websites, has grown massively in the past few years and is predicted to continue growing. This massive growth is not without reason. E-commerce platforms are designed to be convenient for consumers, increasing their perceived ease of transaction. These platforms are also equipped with security measures and guarantees to mitigate potential shopping issues, increasing consumers' perceived security of transaction. Both of these perceptions help increase consumers' trust towards these e-commerce platforms, encouraging their intention to shop. Previous research has evaluated various factors leading to intention to shop, however there remains one rarely discussed perspective, which is the consumers' control over alternative channels to shop (besides shopping in an e-commerce platform). This research aims to evaluate the effect of said perceived control over alternative channels towards consumers' decision making process, up until the formation of intention to shop. This quantitative research will use structural equation modelling (SEM) to analyze data of 1074 respondents who have shopped in e-commerce platform

Abstrak :
Mobile banking (m-banking) menjadi layanan perbankan melalui media elektronik yang paling populer dikarenakan adanya peningkatan penggunaan telepon seluler di masa kini. Namun, pengembangan infrastruktur m-banking melibatkan investasi yang cukup besar sehingga penggunaan m-banking oleh nasabah secara berkelanjutan menjadi poin penting bagi bank untuk mendapatkan profitable return on investments dan mempertahankan kelangsungan jangka panjang sistem teknologi perbankan. Tujuan dari penelitian ini adalah untuk meneliti pengaruh dari relationship-marketing dan knowledge sharing terhadap penggunaan m-banking secara berkelanjutan dengan peran mediasi customer’s intrinsic motivation. Penelitian ini menggunakan metode Structural Equation Modelling (SEM) dengan two-step procedural approach untuk menguji hipotesis dengan menggunakan 411 sampel nasabah pada sembilan perbankan dengan pengguna aktif m-banking terbanyak di Indonesia. Hasil studi ini menunjukkan bahwa relationship-marketing berpengaruh secara positif dan signifikan terhadap customer’s intrinsic motivation yang dapat mengarahkan pada penggunaan m-banking secara berkelanjutan. Lain halnya dengan knowledge sharing, meskipun berpengaruh secara positif, hasil studi menunjukkan bahwa knowledge-sharing tidak berpengaruh secara signifikan terhadap customer’s intrinsic motivation sehingga tidak memiliki pengaruh secara tidak langsung terhadap penggunaan m-banking secara berkelanjutan. ......Mobile banking (m-banking) has become the most popular banking service through electronic media due to the increasing use of cellular phones today. However, the development of m-banking infrastructure involves a large investment so that the continuous usage of m-banking by customers is an important point for banks to obtain profitable returns on investments and maintain the long-term viability of the banking technology system. The purpose of this study was to examine the effect of relationship-marketing and knowledge sharing on the continuous use of m-banking with the mediating role of customer's intrinsic motivation. This study uses the Structural Equation Modeling (SEM) method with a two-step procedural approach to test the hypothesis by using a sample of 411 customers in nine banks with the most active m-banking users in Indonesia. The results of this study indicate that relationship-marketing has a positive and significant effect on customer's intrinsic motivation which can lead to the sustainable use of m-banking. Meanwhile, knowledge sharing, although it has a positive effect, the results of the study show that knowledge sharing does not have a significant effect on customer's intrinsic motivation so that it does not have an indirect influence on the continuous usage of m-banking.

Abstrak :
Penelitian ini membahas mengenai attitude konsumen untuk menggunakan kembali atau intention to reuse M-wallet dengan melihat dari persepsi risiko atau perceived risk yang meliputi perceived financial risk, perceived privacy risk, perceived performance risk, perceived psychological risk, dan perceived time risk saat melakukan transaksi di e-commerce. Pengumpulan data dilakukan melalui survei kepada 437 responden dari masyarakat di wilayah Indonesia dengan usia diatas 17 tahun. Metode penyebaran kuesioner dilakukan secara online menggunakan Google Form, analisis data menggunakan Structural Equation Modelling (SEM) dengan software LISREL 8.80 dan uji mediasi menggunakan SPSS AMOS 22. Hasil penelitian ini menunjukkan bahwa hubungan antara perceived privacy dan attitude terhadap penggunaan m-wallet signifikan dan memiliki hubungan negatif. Sementara, dimensi perceived risk lain seperti (perceived financial risk, perceived performance risk, perceived psychological risk, dan perceived time risk) ditemukan tidak memiliki hubungan signifikan dengan attitude terhadap penggunaan m-wallet. Kemudian, attitude ditemukan memiliki pengaruh signifikan dan positif terhadap intention to reuse m-wallet serta attitude terbukti menjadi full mediator yang menghubungkan antara perceived privacy risk dan intention to reuse. ......This study discusses consumer attitudes toward reusing m-wallets by looking at perceived risk, which includes perceived financial risk, perceived privacy risk, perceived performance risk, perceived psychological risk, and perceived time risk when doing transactions in e-commerce. The data was collected through a survey of 437 respondents from Indonesian society, with an average age of over 17 years. The method of distributing questionnaires online using Google Form, data analysis using Structural Equation Modeling (SEM) with LISREL 8.80 and mediation analysis using SPSS AMOS 22. The results of this study indicate that the relationship between perceived privacy risk and attitude towards using m-wallet is significant and has a negative relationship. Meanwhile, other dimensions of perceived risk, such as perceived financial risk, perceived performance risk, perceived psychological risk, and perceived time risk, were found not to have a significant relationship with attitudes towards using m-wallets. Then, it was discovered that attitude has a significant and positive effect on the intention to reuse m-wallet, and attitude proved to be a full mediator that links perceived privacy risk and the intention to reuse.

Abstrak :
Penelitian ini bertujuan untuk mengetahui pengaruh dari Batasan privasi dari iklan yang dipersonalisasi dengan menggunakan teori Communication Privacy Management yaitu Information Co-Ownership, Personification, Internal Data Source, dan Advertisement Embarrassment kepada sikap terhadap iklan dan niat konsumen untuk membeli produk tersebut dalam lingkungan social media. Sampel yang digunakan dalam penelitian ini merupakan pengguna aplikasi sosial media Instagram. Penelitian ini menggunakan Partial Least Square Structural Equation Modelling (PLS-SEM) dalam mengolah data. Hasil dari penelitian ini menunjukkan bahwa Purchase Intention dipengaruhi oleh sikap konsumen terhadap iklan yang dipengaruhi Kembali oleh Information Co-Ownership, Personification dan pengaruh negatif dari Internal Data Source. Dari penelitian ini dapat disimpulkan bahwa ada pengaruh yang terjadi dari Batasan privasi yang dibuat oleh konsumen terhadap Purchase Intention. Semakin tinggi Privasi yang dirasakan oleh konsumen, semakin tinggi juga probabilitas untuk Purchase Intention. ......This study aims to understand the effect of privacy boundaries of personalized advertisement by using the theory of Communication Privacy Management which is Information Co-Ownership, Personification, Internal Data Source, and Advertisement Embarrassment to the Attitude towards the Advertisement and the Purchase Intention of the Consumers in the Social Media landscape. The sample that is used in this study is the people who are actively using Instagram. This study is using Partial Least Square Structural Equation Modelling (PLS-SEM) in processing the data. The result of this study shows that Purchase Intention is affected by the attitude towards the advertisement which is also affected by Information Co-Ownership, Personification and also negative relation with Internal Data Source. From this study it can be concluded that there are significant effect from the privacy boundary that the consumers created towards the Purchase Intention, The higher the perceived privacy by the consumers, the higher the probability of the consumers having a higher Intention to Purchase the product.

Abstrak :
Penelitian ini membahas mengenai pengaruh karakteristik interaksi sosial terhadap pembelian impulsif pada live streaming commerce. Atas dasar parasocial interaction dan social presence yang bisa diciptakan live streaming commerce, peneliti mengidentifikasi pengaruh karakteristik interaksi sosial konsumen berupa sense of loneliness, real-life social avoidance, empathy ability, dan mutual assistance terhadap pembelian impulsif. Data dikumpulkan dari 238 responden yang pernah menonton dan membeli produk pada live streaming commerce. Data dianalisis menggunakan metode PLS-SEM melalui perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa real-life social avoidance dan empathy ability memiliki pengaruh positif terhadap parasocial interaction, sedangkan sense of loneliness tidak signifikan. Selanjutnya, empathy ability dan mutual assistance memiliki pengaruh positif terhadap social presence. Lebih dari itu, parasocial interaction dan social presence memiliki pengaruh positif terhadap pembelian impulsif pada live streaming commerce. Hasil karakteristik interaksi sosial yang berpengaruh positif yaitu real-life social avoidance, empathy ability, dan mutual assistance juga memiliki pengaruh tidak langsung terhadap pembelian impulsif pada live streaming commerce melalui parasocial interaction dan social presence. ......This research discusses the effect of social interaction characteristics on impulsive purchase in live streaming commerce. On the basis of parasocial interaction and social presence resulted from live streaming commerce, this research aims to identify how consumer social interaction characteristics in the form of a sense of loneliness, real-life social avoidance, empathy ability, and mutual assistance stimulates impulsive purchase. The data is collected from 238 respondents who had watched and purchased product(s) on live streaming commerce. Data were analyzed using the PLS-SEM method via SmartPLS 4 software. The results shows that real-life social avoidance and empathy ability have a positive effect on parasocial interaction, while the sense of loneliness is not significant. Furthermore, empathy ability and mutual assistance have a positive influence on social presence. Both parasocial interaction and social presence have a positive influence on impulse purchases in live streaming commerce. The results of social interaction characteristics that have a positive influence, which are real-life social avoidance, empathy ability, and mutual assistance also have an indirect effect on impulsive purchase in live streaming commerce through parasocial interaction and social presence.

Abstrak :
Penelitian ini membahas mengenai pengaruh customer engagement melalui instagram terhadap customer loyalty pelanggan Somethinc. Terdapat variabel trust, commitment, dan customer value creation diantara hubungan keduanya. Pengumpulan data dilakukan melalui survei kepada 199 responden yang berdomisili di Indonesia, berusia diatas 18 tahun, mengikuti akun instagram Somethinc, dan pernah membeli produk Somethinc lebih dari satu kali. Metode penyebaran kuesioner dilakukan secara online menggunakan Google Form dan analisis data menggunakan Partial Least Square-Structural Equation Modelling (PLS-SEM) dengan software SMARTPLS 4. Hasil penelitian ini menunjukkan bahwa customer engagement berpengaruh secara positif dan signifikan terhadap trust, commitment dan customer value creation. Kemudian, trust berpengaruh secara positf dan signifikan terhadap commitment dan customer loyalty. Selanjutnya, commitment berpengaruh secara positif dan signifikan terhadap customer loyalty. Kemudian, customer value creation berpengaruh secara positif dan signifikan terhadap commitment dan customer loyalty ......This research discusses the influence of customer engagement through instagram on Somethinc customers' customer loyalty. There are variables of trust, commitment, and customer value creation between the two relationships. Data collection was conducted through a survey of 199 respondents who live in Indonesia, are over 18 years old, follow Somethinc's instagram account, and have purchased Somethinc products more than once. The questionnaire distribution method was carried out online using Google Form and data analysis using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SMARTPLS 4 software. The results of this study indicate that customer engagement has a positive and significant effect on trust, commitment, and customer value creation. Then, trust has a positive and significant effect on commitment and customer loyalty. Furthermore, commitment has a positive and significant effect on customer loyalty. Then, customer value creation has a positive and significant effect on commitment and customer loyalty.

Abstrak :
Penelitian ini bertujuan untuk mengetahui bahwa pengalaman merek pada konsumen Gojek Indonesia memiliki pengaruh terhadap loyalitas merek. Sampel yang digunakan dalam penelitian ini merupakan para pengguna Gojek Indonesia yang berdomisili di Indonesia yang berusia 18-28 tahun. Terdapat sebanyak 290 responden terkumpul yang menggunakan metode purposive sampling. Kemudian, diolah dan dianalisis menggunakan Partial Least Square - Structural Equation Model (PLS-SEM). Hasil penelitian ini menunjukkan pengaruh dari pengalaman merek yang dirasakan oleh konsumen Gojek Indonesia terhadap loyalitas merek melalui persepsi kualitas dan kepercayaan merek. Penelitian ini menunjukkan bahwa loyalitas merek dipengaruhi secara langsung oleh pengalaman merek, persepsi kualitas, dan kepercayaan merek. Selain itu, persepsi kualitas dan kepercayaan merek juga memiliki efek mediasi terhadap hubungan antara pengalaman merek dan loyalitas merek. Penelitian ini diharapkan dapat membantu perusahaan pada industri on-demand service dalam meningkatkan loyalitas merek dari konsumen mereka. ......This study aims to determine that the brand experience of Gojek Indonesia customers has an influence on brand loyalty. The samples used in this study are Gojek Indonesia users who are domiciled in Indonesia aged 18-28 years. There were 290 respondents collected using purposive sampling method. The date is processed and analyzed using Partial Least Square - Structural Partial Model (PLS-SEM). The results of this study show the influence of the brand experience felt by Gojek Indonesia customers on brand loyalty through perceived quality and brand trust. This study shows that brand loyalty is directly influenced by brand experience, perceived quality, and brand trust. Moreover, perceived quality and brand trust also have a mediating effect on the relationship between brand experience and brand loyalty. This study is expected to help companies in the on-demand service industry in increasing brand loyalty from their customers.

Abstrak :
Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi dorongan pembelian impulsif produk pakaian pada TikTok live stream shopping. Untuk memahami hal tersebut, penelitian mengadopsi kerangka Stimulus-Organism-Response yang menjelaskan bagaimana lingkungan eksternal dapat memengaruhi perilaku individu melalui keadaan afektif dan kognitif mereka. Pengumpulan data dilakukan kepada 277 responden di Indonesia yang pernah menonton penjualan produk pakaian pada TikTok live stream shopping. Data dianalisis menggunakan metode PLS-SEM dengan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa streamer attractiveness, trustworthiness, dan expertise memiliki pengaruh yang positif dan signifikan terhadap perceived enjoyment. Kemudian, product usefulness, purchase convenience, dan product price memiliki pengaruh yang positif dan signifikan terhadap perceived usefulness. Selanjutnya, perceived usefulness secara positif memengaruhi perceived enjoyment, dan kedua variabel organism tersebut memengaruhi dorongan pembelian impulsif produk pakaian pada TikTok live stream shopping. ......This study is aimed to identify factors affecting the urge of clothing products impulsive buying on TikTok live stream shopping. To understand that behavior, this study adapted the Stimulus-Organism-Response (S-O-R) Framework that explains how external stimuli affects an individual's behavior through their affective and cognitive state. Data collection was conducted on 277 respondents in Indonesia who had watched clothing products sale on TikTok live stream shopping. Data was analyzed using the PLS-SEM method with SmartPLS 3.0 software. The result of this study shows that streamer attractiveness, trustworthiness, and expertise have a positive and significant effect on perceived enjoyment. Then, product usefulness, purchase convenience, and product price have a positive and significant effect on perceived usefulness. Furthermore, perceived usefulness positively affects perceived enjoyment, and those two organism have a significant and positive effect on the urge of clothing products impulsive buying on TikTok live stream shopping.