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Hasil Pencarian

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M. Dachyar
Perancangan Model Penilaian Kinerja Customer Relationship Management dalam Industri Perbankan menggunakan Metode Analytic Hierarchy Process
" The Design of Performance Assessment Model for Customer Relationship Management in Banking industries Using Analytic Hierarchy Process. Customer Relationship Management is an approach to organize company? interactions with customers that starts with a customer-centered point of view. Basically, the goals of adopting CRM are to increase customer retention and customer satisfaction. Previous researches had shown that retaining customers is more profitable than building new relationship with the customers. Therefore, in order to gain more customers, ... "
Depok: Fakultas Teknik Universitas Indonesia, 2005
JUTE-19-1-Mar2005-94
Artikel Jurnal  Universitas Indonesia Library