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Abstrak :
[ABSTRAKbr Skripsi ini membahas tentang pengaruh citra perusahaan induk, citra perusahaan cabang di negara lain, dan perceived consumer image dari majalah Cosmopolitan terhadap pemilihan produk yang dilakukan oleh konsumen. Di dalam variabel citra perusahaan induk, citra perusahaan cabang di negara lain, dan perceived consumer image terdapat indikator-indikator yang berujung pada pemilihan produk majalah Cosmopolitan oleh konsumen. Penelitian ini menghasilkan kesimpulan bahwa citra perusahaan induk dan citra perusahaan cabang di negara lain tidak berpengaruh secara langsung dalam pemilihan produk yang dilakukan oleh konsumen, namun perceived consumer image merupakan faktor yang berpengaruh secara signifikan pada pemilihan produk oleh konsumen. Pada penelitian ini juga terdapat implikasi manajerial serta saran bagi penelitian selanjutnya.;This study discusses the influence of firm?s home business unit image, firm?s foreign business unit image, and perceived consumer image of Cosmopolitan magazine for consumer?s product choices. In the firm?s home business unit image, firm?s foreign business unit image, and perceived consumer image variables, there are indicators that led to the consumer?s product choices on Cosmopolitan magazine. This research resulted in the conclusion that the firm?s home business unit image and firm?s foreign business unit image have no direct influence in the consumer?s product choices, but perceived consumer image is a factor which significantly influence the consumer?s product choices. In this study, there are also managerial implications and suggestions for further research.;This study discusses the influence of firm?s home business unit image, firm?s foreign business unit image, and perceived consumer image of Cosmopolitan magazine for consumer?s product choices. In the firm?s home business unit image, firm?s foreign business unit image, and perceived consumer image variables, there are indicators that led to the consumer?s product choices on Cosmopolitan magazine. This research resulted in the conclusion that the firm?s home business unit image and firm?s foreign business unit image have no direct influence in the consumer?s product choices, but perceived consumer image is a factor which significantly influence the consumer?s product choices. In this study, there are also managerial implications and suggestions for further research., This study discusses the influence of firm’s home business unit image, firm’s foreign business unit image, and perceived consumer image of Cosmopolitan magazine for consumer’s product choices. In the firm’s home business unit image, firm’s foreign business unit image, and perceived consumer image variables, there are indicators that led to the consumer’s product choices on Cosmopolitan magazine. This research resulted in the conclusion that the firm’s home business unit image and firm’s foreign business unit image have no direct influence in the consumer’s product choices, but perceived consumer image is a factor which significantly influence the consumer’s product choices. In this study, there are also managerial implications and suggestions for further research.]

Abstrak :
[ABSTRAKbr Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh karakteristik interaksi di dalam komunitas tersebut bisa mempengaruhi perceived benefits yang dirasakan anggota komunitas, apakah perceived benefit yang mereka rasakan bisa mengembangkan community commitment mereka, serta melihat pengaruh dari community commitment terhadap oppositional brand loyalty. Sampel penelitian ini adalah anggota beberapa komunitas mobil yang ada di Indonesia, dengan jumlah sampe valid sebanyak 133 responden. Data diolah dengan menggunakan metode Structural Equation Modelling. Hasil analisis menunjukkan bahwa community engagement dari brand community membuat anggota merasakan banyak benefits. Selanjutnya, learning benefits merupakan faktor utama untuk membentuk community commitment. Tapi, ketika anggota memiliki community commitment, mereka tidak akan membentuk oppositonal brand loyalty terhadap merek pesaing lainnya. ;This study aims to analyze how the influence of the interaction characteristics in the community can affect the perceived benefits are felt by members of the community, whether the perceived benefits they feel they can develop community commitment, as well as see the influence of community commitment towards oppositional brand loyalty. The sample of this research are member of several existing automobiles community in Indonesia, with the number of valid sample as many as 133 respondents. The data is processed by using Structural Equation Modeling. The analytical results reveal that community engagement of brand community make members perceive many benefits. Furthermore, learning benefits are the main factors to form community commitments. But, when members have community commitments, they will not form oppositional brand loyalty to other rival brands. ;This study aims to analyze how the influence of the interaction characteristics in the community can affect the perceived benefits are felt by members of the community, whether the perceived benefits they feel they can develop community commitment, as well as see the influence of community commitment towards oppositional brand loyalty. The sample of this research are member of several existing automobiles community in Indonesia, with the number of valid sample as many as 133 respondents. The data is processed by using Structural Equation Modeling. The analytical results reveal that community engagement of brand community make members perceive many benefits. Furthermore, learning benefits are the main factors to form community commitments. But, when members have community commitments, they will not form oppositional brand loyalty to other rival brands. ;This study aims to analyze how the influence of the interaction characteristics in the community can affect the perceived benefits are felt by members of the community, whether the perceived benefits they feel they can develop community commitment, as well as see the influence of community commitment towards oppositional brand loyalty. The sample of this research are member of several existing automobiles community in Indonesia, with the number of valid sample as many as 133 respondents. The data is processed by using Structural Equation Modeling. The analytical results reveal that community engagement of brand community make members perceive many benefits. Furthermore, learning benefits are the main factors to form community commitments. But, when members have community commitments, they will not form oppositional brand loyalty to other rival brands. , This study aims to analyze how the influence of the interaction characteristics in the community can affect the perceived benefits are felt by members of the community, whether the perceived benefits they feel they can develop community commitment, as well as see the influence of community commitment towards oppositional brand loyalty. The sample of this research are member of several existing automobiles community in Indonesia, with the number of valid sample as many as 133 respondents. The data is processed by using Structural Equation Modeling. The analytical results reveal that community engagement of brand community make members perceive many benefits. Furthermore, learning benefits are the main factors to form community commitments. But, when members have community commitments, they will not form oppositional brand loyalty to other rival brands. ]

Abstrak :
[Product harm crisis dari produk otomotif merupakan kejadian yang lumrah dalam dunia industri otomotif, dari major sampai minor defect. Hal ini dilatarbelakangi oleh kompleksnya rangkaian proses produksi dari awal hingga akhir. Terdapat empat strategi product recall yang dapat dilakukan perusahaan dalam menghadapi situasi ini, yaitu menolak recall atau deny, melakukan recall atas paksaan hukum atau involuntary recall, recall secara sukarela atau voluntary recall, dan super effort. Namun dalam studi ini penulis hanya meneliti tiga variabel sesuai dengan strategi product recall yang pernah dilakukan di Indonesia.Penelitian ini bertujuan untuk mengetahui dampak dari masing-masing strategi recall terhadap manufacturer’s image, consumer loyalty, dan repurchase intention. Objek penelitian ini adalah Honda yang melakukan voluntary recall dan super effort dan Toyota yang melakukan deny recall pada tahun 2014. Unit analisis dalam penelitian ini adalah user Honda dan user Toyota. Hasil Penelitian menunjukkan bahwa hanya strategi super effort yang berpengaruh positif signifikan terhadap imej perusahaan, dan loyalitas konsumen berpengaruh positif signifikan terhadap repurchase intention., Product harm crisis from automotive product is a fairly usual event that happens in automotive industry, from minor to major defect. Which happens with abundant factors including complexity of production process from the starting until finishing phase. There were four possible product recall strategy that could be accomplished by the firm, such as deny recall, involuntary recall, voluntary recall, and super effort.Although this research only consider three strategy which had took place in Indonesia. This research focuses to understand the effect of each product recall strategy on manufacturer’s image, consumer loyalty, and repurchase intention. The object of this study is Honda which had accomplished voluntary recall and super effort strategy and Toyota which had accomplished deny recall in 2014. The result of this study is super effort is the only strategy that has positive significant effect on manufacturer’s image, and so does consumer loyalty effect on repurchase intention.]

Abstrak :
ABSTRAK
Industri ritel modern saat ini berkembang pesat di Indonesia. Salah satunya adalah home and garden specialty retail seperti Ace Hardware Indonesia. Melihat peluang kedepan maka salah satu aspek yang harus diperhatikan oleh ritel modern adalah atmosfir toko. Penelitian ini bertujuan untuk melihat bagaimana pengaruh dari persepsi atmosfir toko yang dirasakan konsumen yang mempengaruhi nilai belanja utilitarian dan hedonik serta kepuasan pelanggan. Sampel penelitian ini adalah konsumen yang dalam 6 bulan terakhir telah melakukan kunjungan ke gerai ritel Ace Hardware di wilayah Jabodetabek. Data yang diterima diolah menggunakan metode analisis Structural Equity Modelling (SEM). Hasilnya, atmosfir toko memiliki pengaruh positif terhadap nilai belanja hedonik dan utilitarian memiliki pengaruh positif terhadap kepuasaan pelanggan.

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ABSTRACT
Modern retail industry is currently growing rapidly in Indonesia. One of them is home and garden specialty retail such as Ace Hardware Indonesia. By seeing an opportunity in the future, one of the aspects to be aware of by modern retail stores is the atmosphere. This research aims to see how the influence of the store atmosphere perception perceived by the consumers affects utilitarian and hedonic shopping value and customer satisfaction. The sample are consumers who in the past 6 months has made visits to Ace Hardware retail outlets in Jabodetabek area. The received data are processed using the analytical method of Structural Equity Modelling (SEM). As a result, the store atmosphere has a positive influence on the hedonic and utilitarian shopping value and on customer satisfaction.

Abstrak :
[Penelitian ini merupakan replikasi model penelitian yang dilakukan oleh Boo (2009) tentang aplikasi ekuitas merek pelanggan terhadap tenpat atau tujuan pariwisata, dalam penelitian ini, Bali dan Lombok dijadikan tujuan pariwisata yang akan diteliti. Penelitian ini termasuk kategori penelitian kuantitatif dengan deskriptif, cross sectional studies. Hasil penelitian ini menemukan bahwa terdapat dua cara untuk meningkatkan loyalitas pengunjung dalam bentuk keinginan untuk kembali berkunjung dan mengatakan hal yang positif terhadap destinasi yang bersangkutan. Pertama dengan meningkatkan kualitas dalam segi performa dimana itu akan meningkatkan loyalitas pengunjung. Kedua dengan meningkatkan imej merek pariwisata dengan memperkaya atau membuat imej yang lebih bervariasi yang menampilkan berbagai fitur dari destinasi dengan tujuan membuat lebih banyak pengunjung merasa ada kecocokan antara imej diri sendiri dan imej destinasi dimana hal tersebut akan menghasilkan loyalitas dari lebih banyak pengunjung.;This research replicate the model proposed by Boo (2009) which is about applying customer based brand equity towards a destination or places, in this research the destination used are Bali and Lombok as destination brand. This research is categorized as quantitative research with descriptive, cross-sectional studies. The result of this research found that there are two ways to improve destination brand loyalty or increasing the intention to re-visit or having a positive word of mouth. First is by increasing the quality in terms of performance which will increase consumer?s loyalty. Second is by improving destination brand image by enrich or creating more image variation regarding the destination feature in order to suit more consumer?s self-image which will results in loyalty from more consumers.;This research replicate the model proposed by Boo (2009) which is about applying customer based brand equity towards a destination or places, in this research the destination used are Bali and Lombok as destination brand. This research is categorized as quantitative research with descriptive, cross-sectional studies. The result of this research found that there are two ways to improve destination brand loyalty or increasing the intention to re-visit or having a positive word of mouth. First is by increasing the quality in terms of performance which will increase consumer?s loyalty. Second is by improving destination brand image by enrich or creating more image variation regarding the destination feature in order to suit more consumer?s self-image which will results in loyalty from more consumers.;This research replicate the model proposed by Boo (2009) which is about applying customer based brand equity towards a destination or places, in this research the destination used are Bali and Lombok as destination brand. This research is categorized as quantitative research with descriptive, cross-sectional studies. The result of this research found that there are two ways to improve destination brand loyalty or increasing the intention to re-visit or having a positive word of mouth. First is by increasing the quality in terms of performance which will increase consumer?s loyalty. Second is by improving destination brand image by enrich or creating more image variation regarding the destination feature in order to suit more consumer?s self-image which will results in loyalty from more consumers., This research replicate the model proposed by Boo (2009) which is about applying customer based brand equity towards a destination or places, in this research the destination used are Bali and Lombok as destination brand. This research is categorized as quantitative research with descriptive, cross-sectional studies. The result of this research found that there are two ways to improve destination brand loyalty or increasing the intention to re-visit or having a positive word of mouth. First is by increasing the quality in terms of performance which will increase consumer’s loyalty. Second is by improving destination brand image by enrich or creating more image variation regarding the destination feature in order to suit more consumer’s self-image which will results in loyalty from more consumers.]

Abstrak :
Tujuan dari penelitian ini adalah menentukan dampak langsung dan tidak langsung (dimediasi melalui loyalitas pengecer) kesadaran pengecer, asosiasi pengecer, dan persepsi kualitas pengecer terhadap niat pembelian kembali. Tujuh hipotesis dikembangkan dengan dukungan literatur yang relevan. Hipotesis diuji dengan data primer (n = 211) yang dikumpulkan melalui kuesioner terstruktur menggunakan non-probability convenience sampling dari konsumen Ace Hardware usia 17 tahun ke atas yang tinggal di Jakarta atau Depok. Teknik statistik yang digunakan untuk menguji hipotesis adalah Structural Equation Modeling. Dari tujuh hipotesis yang dikembangkan, hanya ditemukan tiga hipotesis yang dapat diterima. Temuan yang tidak terduga adalah persepsi kualitas pengecer tidak berpengaruh secara signifikan terhadap loyalitas pengecer dan niat pembelian kembali. Ditemukan pula bahwa hanya kesadaran pengecer yang memiliki dampak langsung terhadap niat pembelian kembali. ...... The purpose of this study is to determine the direct and indirect impacts (mediated through retailer loyalty) of retailer awareness, retailer association, and retailer perceived quality on repurchase intention. Seven hypotheses were developed with relevant literature support. The hypotheses were tested with primary data (n=211) collected through structured questionnaire using non-probability convenience sampling from Ace Hardware customers of age 17 years old and above who live in Jakarta or Depok. Structural equation modeling statistical technique was used to test the hypotheses. Out of seven hypotheses, only three hypotheses were supported. A somewhat unexpected finding is that retailer perceived quality did not significantly influence retailer loyalty and repurchase intention. In addition, it is found that only retailer awareness that has a direct impact on repurchase intention.

Abstrak :
Fokus dari laporan ini adalah untuk membahas faktor faktor yang mempengaruhi intensi pembelian kembali produk kosmetik Halal dengan menganalisis faktor faktor seperti kegunaan yang dirasakan dari label Halal pada kosmetik nilai yang dirasakan kepuasan serta keagamaan. Penelitian ini menggunakan kuantitatif deskriptif analisis Hasil dari penelitian ini menyatakan bahwa kegunaan label Halal pada kosmetik memiliki pengaruh positif terhadap intensi pembelian kembali produk kosmetik Halal. Selain itu kepuasan juga terbukti memediasi sepenuhnya terhadap hubungan positif antara nilai yang dirasakan dengan intensi pembelian kembali. Namun penelitian ini menemukan bahwa tingkat keagamaan tidak memiliki pengaruh terhadap intensi pembelian kembali produk kosmetik Halal. ......The focus of this study is to examine the factors that influence repurchase intention of Halal cosmetics by analyzing several factors namely perceived usefulness of Halal label pereived value satisfaction and religiosity. This research is using quantitative descriptive analysis. This research finds that perceived usefulness of Halal label on cosmetics has positive influence on repurchase intention moreover satisfaction also proves to fully mediate the positive relationship between perceived value and repurchase intention. However this study finds that religiosity does not have any influences on repurchase intention.

Abstrak :
[ABSTRAK
Penelitian ini dilakukan untuk meneliti pengaruh destination brand experience (DBE) terhadap satisfaction, intention to revisit dan intention to recommend pada youth travelers domestik yang melakukan destinasi ketempat-tempat pariwisata di wilayah Malang Raya. Penelitian ini akan menguji peran langsung komponen destination brand experience (DBE) yang terdiri dari empat dimensi, yaitu sensory, affective, behavioural, dan intellectual DBE, dan menguji peran satisfaction sebagai faktor mediasi pada destinasi dalam menentukan intensitas revisit dan rekomendasi worth-of-mouth. Penelitian dilakukan terhadap 114 oresponden yang berusia 16-30 tahun yang pernah melakukan destinasi wisata ke Malang Raya pada satu tahun terakhir ABSTRACT
This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year;This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year, This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year]

Abstrak :
Fokus dari riset ini adalah untuk membahas faktor-faktor yang memengaruhi intensi pembelian kembali, word-of-mouth positif, dan kemauan untuk membayar lebih pada taksi dan rental mobil online di wilayah Jabodetabek dengan menganalisis faktor-faktor seperti kepuasan konsumen dan nilai yang dirasakan. Selain itu, penelitian ini juga membahas efek moderasi dari perbedaan jenis kelamin dan pengeluaran terhadap hubungan antar variabel diatas. Penelitian ini menggunakan Structural Equation Modeling (SEM) yang akan diproses menggunakan SPSS Amos 21.0. Hasil dari penelitian ini menyatakan bahwa kepuasan konsumen dan nilai yang dirasakan oleh konsumen memiliki pengaruh positif terhadap intensi pembelian kembali, word-of-mouth positif, dan kemauan untuk membayar lebih. Selain itu, penelitian ini juga menemukan bahwa perbedaan jenis kelamin hanya memoderator hubungan antara nilai yang dirasakan dan intensi pembelian kembali, sedangkan pengeluaran hanya memoderator hubungan antara kepuasan konsumen dan word-of-mouth positif.

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The focus of this research is to examine the factors that influence repurchase intention, positive word-of-mouth, and willingness of pay more toward taxi and online car rental in Jabodetabek by analyzing several factors namely customer satisfaction and perceived value. Moreover, this research also examined the moderating effect of Gender and Expenditure toward above relationship. The hypotheses are tested using Structural Equation Modeling (SEM) using SPSS Amos version 21.0. The research found that both customer satisfaction and perceived value has positive influence on repurchase intention, positive-word-of-mouth, and willingness to pay more. Furthermore, this research also found that gender only moderates the relationship between perceived value and repurchase intention, while expenditure only moderates the relationship between customer satisfaction and positive word-of-mouth.