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Hasil Pencarian

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Melati Pertiwi Putri
"[ABSTRAK
Bagian 1: Analisis Situasi
Minat membaca masyarakat Indonesia masih tergolong rendah karena minimnya sarana, informasi, serta koleksi buku. Di sisi lain, upaya mengapresiasi karya sastra Indonesia mulai berkembang baik. Namun, kebanyakan orang cenderung menganggap sastra itu berat. Padahal sastra banyak memberikan manfaat. Diperlukan adanya program khusus soal karya sastra Indonesia untuk segmen dewasa muda. Media yang digunakan adalah radio karena meski jangkauannya luas tetapi bisa membangun hubungan personal.
Hasil riset khalayak terhadap 55 pendengar radio menunjukkan mayoritas dari mereka merasa butuh dan tertarik dengan ide program bertema sastra. Hampir semua responden setuju jika program karya sastra Indonesia ini direalisasikan.
Bagian 2: Manfaat dan Tujuan Pengembangan Prototipe
Manfaat bagi khalayak: Meningkatkan kesadaran masyarakat terhadap pentingnya mengenal karya sastra Indonesia.
Manfaat bagi pengelola: Meningkatkan citra positif karena menghadirkan program yang mendidik masyarakat tentang sastra Indonesia.
Manfaat ekonomi: Pengelola mendapatkan pemasukan tambahan.
Tujuan sosial: Mengenalkan karya-karya sastrawan Indonesia.
Tujuan ekonomi: Menambah keuntungan lewat iklan dan sponsor.
Bagian 3: Prototipe yang Dikembangkan
Program bertema sastra ini mengusung format talkshow, dengan nama ?AKSARA? (Apresiasi Karya Sastra Indonesia). Program akan mengudara di KBR, setiap Sabtu, selama 1 jam, pukul 19.00-20.00 WIB. Program ini menghadirkan sastrawan, penyair, budayawan, atau kritikus sastra sebagai narasumber.
Bagian 4: Evaluasi
Media pre-test dilakukan dengan metode Focus Group Discussion (FGD) sebanyak 2 kali. Peserta FGD adalah 10 orang berusia 20-30 tahun. Pre-test dilakukan sebulan sebelum hari siaran program dan setelah prototipe program diproduksi.
Evaluasi akan dilaksanakan secara aktif dan pasif, setelah program disiarkan. Metodenya adalah kuesioner digital dan memantau respon pendengar via SMS, email, dan Twitter.
Bagian 5: Anggaran
Anggaran pembuatan prototipe: Rp 143.000,-
Anggaran pembuatan program per edisi: Rp 1.265.000,-
Total biaya produksi program selama tiga bulan (13 edisi):
Rp 16.445.000,-
Anggaran pre-test: Rp 1.925.000 dan Evaluasi per bulan: Rp 1.800.000;

ABSTRACT
Part 1: Situation Analysis
Indonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.
The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.
Part 2: The Advantages and the Purposes of Prototype Development
Benefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.
Part 3: The Developed Prototype
This programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.
Part 4: The Evaluation
A media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.
The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.
Part 5: Budget
Budget for prototype making : Rp 143.000 ,-
Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -
Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000;Part 1: Situation Analysis
Indonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.
The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.
Part 2: The Advantages and the Purposes of Prototype Development
Benefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.
Part 3: The Developed Prototype
This programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.
Part 4: The Evaluation
A media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.
The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.
Part 5: Budget
Budget for prototype making : Rp 143.000 ,-
Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -
Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000;Part 1: Situation Analysis
Indonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.
The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.
Part 2: The Advantages and the Purposes of Prototype Development
Benefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.
Part 3: The Developed Prototype
This programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.
Part 4: The Evaluation
A media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.
The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.
Part 5: Budget
Budget for prototype making : Rp 143.000 ,-
Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -
Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000, Part 1: Situation Analysis
Indonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.
The result of audience’s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.
Part 2: The Advantages and the Purposes of Prototype Development
Benefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.
Part 3: The Developed Prototype
This programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.
Part 4: The Evaluation
A media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.
The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.
Part 5: Budget
Budget for prototype making : Rp 143.000 ,-
Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -
Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000]"
2015
TA-Pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Oktina Dyah Emilda Sundari
"[ABSTRAK
Analisis Situasi
Creative entrepreneur adalah seseorang yang menanam modal melalui
bakatnya sendiri atau orang lain, yang jika dikelola dengan baik akan
menghasilkan manfaat bagi lingkungan dan ekonomi. Creative
entrepreneur merupakan langkah untuk mewujudkan ekonomi kreatif
Indonesia. Beberapa tahun belakangan, konsep creative entrepreneur
diminati oleh kalangan anak muda, tak terkecuali mahasiswa
Universitas Indonesia
Manfaat dan Tujuan Pengembangan Prototipe
Manfaat program ini antara lain memberikan informasi lengkap dan
memperkenalkan mahasiswa UI tentang creative entrepreneur.
Program ini bertujuan untuk memicu semangat kewirausahaan, melalui
bakat yang dimilikinya.
Prototipe yang Dikembangkan
Program radio yang diajukan adalah program yang khusus membahas
creative entrepreneur dengan sasaran khusus mahasiswa UI dan
sasaran umum anak muda Indonesia, dengan usia 18-35 tahun.
Program tersebut disajikan dalam format talk show dengan
mengundang narasumber, sesuai topik per pekannya. Topik-topik yang
ditawarkan tiap pekannya, berpedoman pada subsektor industri kreatif
Pekan Produk Kreatif Indonesia 2011 dan riset khalayak.
Evaluasi
-Pre test dilakukan dengan kuesioner online untuk mendapatkan
masukan agar program bisa lebih baik dan sesuai kebutuhan khalayak.
-Evaluasi dilakukan dengan metode penyebaran kuesioner online
kepada pendengar program Be Creativepreneur!.
-Evaluasi dari pendengar juga dilakukan melalui analisis pesan yang
masuk melalui e-mail, SMS, maupun media sosial. Dari evaluasi ini
akan terlihat pula seberapa besar respon dan interaksi pendengar
terhadap program Be Creativepreneur!
Anggaran
Anggaran Biaya Produksi Prototipe = Rp 265.000,00
Anggaran Biaya Produksi Program per episode = Rp 145.000,00
Anggaran Biaya Produksi per episode khusus kompetisi = Rp 715.000,00
Total biaya produksi = Rp 3.595.000,00
Perkiraan Pendapatan = Rp 500.000
Rencana Anggaran Evaluasi = Rp 150.000,00

ABSTRACT
Situation Analysis
Creative entrepreneur is when a person invests through his own or
other people?s skills, which will be useful for environment and
economy if managed well. Creative entrepreneur is a step to realize
Indonesia?s creative economy. For the past few years, the concept of
creative entrepreneur interests youth, with no exception of
Universitas Indonesia
The Advantages and The Purposes of Prototype Development
The benefits of this program are giving full information and
introducing UI students about creative entrepreneur.
This program aims on triggering the spirit of entrepreneurship
through the skills that are owned.
The Developed Prototype
Radio program that is proposed is the particular program that
discusses creative entrepreneur with UI students as the certain target
and Indonesian youth aged 18-35 as the general target. The
program is presented in a format of talk show by inviting
interviewee, according to weekly topic. The topics that are offered
every week are based on subsector creative industry, Pekan Produk
Kreatif Indonesia 2011 and public research.
The Evaluation
-Pretest is done with online questionnaire to get suggestion so the
program can be better and fit the public needs.
-Evaluation is done by spreading online questionnaire method to the
listeners of program Be Creativepreneur!
-Evaluation is also done by analyzing messages in e-mail, SMS, and
social media. Through this evaluation, it will be clear how much
response and listeners interaction to the program Be
Creativepreneurs!
Budget
Prototype Production Cost Budget= Rp 265.000,00
Program Production Cost Budget each episode = Rp 145.000,00
Program Production Cost Budget each competition episode = Rp
715.000,00
Total Production Cost = Rp 3.595.000,00
Estimated Income = Rp 500.000
Evaluation Budget Plan = Rp 150.000,00, Situation Analysis
Creative entrepreneur is when a person invests through his own or
other people’s skills, which will be useful for environment and
economy if managed well. Creative entrepreneur is a step to realize
Indonesia’s creative economy. For the past few years, the concept of
creative entrepreneur interests youth, with no exception of
Universitas Indonesia
The Advantages and The Purposes of Prototype Development
The benefits of this program are giving full information and
introducing UI students about creative entrepreneur.
This program aims on triggering the spirit of entrepreneurship
through the skills that are owned.
The Developed Prototype
Radio program that is proposed is the particular program that
discusses creative entrepreneur with UI students as the certain target
and Indonesian youth aged 18-35 as the general target. The
program is presented in a format of talk show by inviting
interviewee, according to weekly topic. The topics that are offered
every week are based on subsector creative industry, Pekan Produk
Kreatif Indonesia 2011 and public research.
The Evaluation
-Pretest is done with online questionnaire to get suggestion so the
program can be better and fit the public needs.
-Evaluation is done by spreading online questionnaire method to the
listeners of program Be Creativepreneur!
-Evaluation is also done by analyzing messages in e-mail, SMS, and
social media. Through this evaluation, it will be clear how much
response and listeners interaction to the program Be
Creativepreneurs!
Budget
Prototype Production Cost Budget= Rp 265.000,00
Program Production Cost Budget each episode = Rp 145.000,00
Program Production Cost Budget each competition episode = Rp
715.000,00
Total Production Cost = Rp 3.595.000,00
Estimated Income = Rp 500.000
Evaluation Budget Plan = Rp 150.000,00]"
2015
TA-Pdf
UI - Tugas Akhir  Universitas Indonesia Library