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"The proliferation of converged products in today’s marketplace has become inevitable as it lends manufacturer an edge over competitors. One of the lingering questions when it comes to developing a new converged product is what new functionality should be added to the base product. This study investigates the goal congruence effects in terms of utilitarian versus hedonic value and the complementary effects of the base product and the added functionality. It is proposed and found that there is asymmetric effect in the value addition of added functionality with a utilitarian versus hedonic base. While converged products with a utilitarian base gain more from adding an incongruent, hedonic functionality than congruent, utilitarian one, converged products with a hedonic base gain less from adding an incongruent, utilitarian addition than a congruent, hedonic one. Furthermore, this study also examines the effects of complementary relationship between base product and added functionality. The complementary addition elicits higher value addition than non-complementary addition irrespective of the utilitarian versus hedonic value of base product and added functionality. Implications of those findings for any new product developers are presented along with suggestions for further research.

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The proliferation of converged products in today’s marketplace has become inevitable as it lends manufacturer an edge over competitors. One of the lingering questions when it comes to developing a new converged product is what new functionality should be added to the base product. This study investigates the goal congruence effects in terms of utilitarian versus hedonic value and the complementary effects of the base product and the added functionality. It is proposed and found that there is asymmetric effect in the value addition of added functionality with a utilitarian versus hedonic base. While converged products with a utilitarian base gain more from adding an incongruent, hedonic functionality than congruent, utilitarian one, converged products with a hedonic base gain less from adding an incongruent, utilitarian addition than a congruent, hedonic one. Furthermore, this study also examines the effects of complementary relationship between base product and added functionality. The complementary addition elicits higher value addition than non-complementary addition irrespective of the utilitarian versus hedonic value of base product and added functionality. Implications of those findings for any new product developers are presented along with suggestions for further research."

"ABSTRAKSetelah jatuhnya rezim Orde Baru negara berupaya menempatkan Polri pada posisi yang sesuai dengan tuntutan demokrasi. Perubahan struktural-normatif tersebut merupakan konfigurasi baru relasi kuasa di sepanjang sejarah Polri. Faktanya hasil independensi kepolisian ternyata masyarakat memandang kinerja Polri ini masih jauh dari harapan. Penelitian ini berusaha menggali relasi kekuasaan Polri dengan organisasi masyarakat sipil dalam konfigurasi baru itu. Bagaimana, setelah sejumlah perubahan struktural itu, Polri memainkan peran relasi kekuasaanya dengan organisasi masyarakat sipil. Pembacaan relasi kuasa Polri dengan organisasi masyarakat sipil ini bertumpu pada data yang dipublikiasi media massa, selain wawancara medalam dan dokumen.Hasilnya, kepolisian tidak lagi menggunakan (dimensi) koersif dalam relasinya dengan organisasi kritis masyarakat sipil sebagaimana era Orde Baru. Media cukup bebas, tetapi tak ada jaminan keamanan atas kebebasanya; relasi Polri yang semakin merenggang dengan komunitas universitas bukan saja menyebabkan institusi ini mengisolasi diri ruang diskusi penyegaran akademik, alih-alih cenderung terjebak dalam ideologisasi keilmuan; cenderung bekeja parsial (justru) karena terlalu berorientasi melindungi citra. Kepolisian tak serta merta mempunyai legitimasi di kalangan stake holders-nya, walaupun tindakannya selalu mempunyai basis legalitas. Legitimasi menyangkut persyaratan ?kemasuk-akalan? tindakan normativ pada derajat universal, bukan pada ?lokalitas? legal. Sementara, independensi kepolisian yang diperolehnya dalam deretan perubahan struktural di atas menampilkan wajah institusi raksasa yang ?imun?. Kondisi ini menjadi persoalan bagi sebuah sistem demokrasi yang mengharuskan adanya asosiasi yang saling berkordinasi (imperative coordination association).

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ABSTRACT

The structural change after falling New Order in 1998 has became a new configuration of power relation between police and society in Indonesia. The state aimed at police institution to be compatible in democratic structure post 1998. In this at research, power relation between police and society in the new structure is seen how the process was, and of course how the culture play behind the process. At the beginning, it is important to know the impact of police is independence for its work and its power relation with society. The research is based on data which has been published by any media, in-deep interview, and some documents.

The result, police did not use a such of coercive (or force) any more in an articulation of his power relation with critical civil social organizations in post 1998. Mass media and civil society organization have its freedom, but they have not guarantee for their security. The relationship between police and university had taken the distant since 2004, its mean that police institution handles the source of definition of reality. In the other realm, the police do all out for getting (good) image in society, then the consequence is that police work on partiality. Its mean that police is not working base on the truth and humanity but image. Police has also legitimation problem although his action based on legal formal, at least on his ration. Legitimation refers to condition of ?logical?- normative action in universal level. For the time being, police independency -- at the structural change --reflects the face as an immune institution. This condition becomes the problem in democratic system that each elements of social relation should be coordinated (imperative coordination association)."