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Abstrak :
Gaya hidup baru dengan memiliki hewan peliharaan di Indonesia, khususnya di kota besar, menjadi semakin populer. Hal tersebut menarik untuk dianalisa mengenai hubungan manusia dengan hewan peliharaan terhadap kesediaan untuk membeli premium pet care. Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif dan melibatkan 142 responden. Hasil penelitian membuktikan bahwa willingness to purchase dipengaruhi secara positif oleh emotional attachment, bukan human-pet relationship. ...... A new lifestyle by having a pet in Indonesia, especially in metropolitan, becomes more popular. It?s interesting to analyze about the relationship of human-pet on willingness to purchase premium pet care. This research is a quantitative research with descriptive design and involves 142 respondents. The result of this research shows that willingness to purchase influenced by emotional attachment, not human-pet relationship.

Abstrak :
Aplikasi pemesanan hotel makin bertumbuh pesat karena kelebihan yang ditawarkan seperti kemudahan pemesanan dan menyediakan berbagai pilihan hotel. Selain kamar, aplikasi pemesanan hotel juga menawarkan fasilitas berbayar lain yang juga diharapkan untuk dipesan oleh para konsumen. Salah satu cara yang dapat dilakukan adalah menerapkan diskon dalam bentuk paket produk, misalnya dengan bentuk Add-on Discount Frame (ADF), dimana diskon diberikan hanya pada produk tambahan dan Bundle Discount Frame (BDF), dimana diskon diberikan pada harga keseluruhan. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh bentuk discount frame terhadap willingness to purchase dengan perceived saving yang berperan sebagai mediator pada penawaran paket produk hotel. Penelitian ini berdesain eksperimental dengan total 192 partisipan yang diberikan manipulasi discount frame berbentuk ADF atau BDF secara acak. Hasil penelitian menunjukkan bahwa terdapat pengaruh mediasi dari perceived saving pada pengaruh discount frame ADF terhadap willingness to purchase sehingga disarankan untuk aplikasi pemesanan hotel agar mempertimbangkan penerapan ADF. Akan tetapi, tidak ditemukan hubungan antara discount frame ADF dengan willingness to purchase sehingga hasil terdapat kemungkinan pengaruh dari selain dari variabel-variabel penelitian. ......Hotel booking apps have grown rapidly because of the benefits, such as convenience booking and providing wide selection of hotels. In addition to rooms, hotel booking apps also offer other facilities that they expect consumers to order. One way to make that happen is applying discounts with the product packages form, for example Add-on Discount frame (ADF), where discount is given to additional products and Bundle Discount Frame (BDF), where discount is given to the overall price. Therefore, this study aims to determine the effect of discount frames form on willingness to purchase with perceived savings as mediator in hotel packages offers. This study was conducted with experimental design using 192 participants who were randomly assigned to one of the discount frame variations. The results show that there is mediating role of perceived saving on the effect of discount frame ADF on willingness to purchase, so it’s recommended for the hotel apps to consider using ADF. However, there is no relationship between discount frame and willingness to purchase so this result may contain influences from other than research variables.

Abstrak :
This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to ?buy local? campaign and willingness to purchase local products. This research use questionnaire data from 394 respondents selected using purposive sampling method. Product specific constructs are asked and analyzed separately in four different product categories (e.g. Produce, Leather, Culinary and Creative products). Data was analyzed using Structural Equation Model and compared further between product categories. The study found that exposure to the buy local promotion campaign does increase consumer ethnocentrism, attitude toward the campaign and toward domestic products. Consumer ethnocentrism does increase attitude toward domestic product and willingness to purchase local products.

Abstrak :

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keinginan konsumen Indonesia untuk menggunakan layanan kesehatan mental secara daring. Ada enam faktor yang diteliti dalam penelitian ini: literasi e-Health (e-Health literacy), persepsi kompetensi (perceived competence), persepsi kredibilitas e-WOM (perceived e-WOM credibility), persepsi harga (perceived price), dan keinginan untuk membeli (willingness to purchase). Model konseptual direplikasi dari penelitian yang telah dilakukan sebelumnya untuk melakukan analisis hubungan antar variabel dan partial least square structural equation modelling (PLS-SEM) digunakan untuk menguji model konseptual. Sebanyak 295 tanggapan dari responden digunakan dalam analisis data. Penelitian kualitatif berupa wawancara dengan beberapa responden survei juga dilakukan untuk mempertajam analisis. Hasil penelitian menunjukkan bahwa persepsi kompetensi, persepsi kredibilitas e-WOM dan persepsi harga memiliki pengaruh positif terhadap kesediaan konsumen Indonesia untuk membeli layanan kesehatan mental daring.

 

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The study aims to analyse the factors that influence the Indonesian consumers’ willingness to purchase towards online mental health services. There are six factors examined in this research: e-Health literacy, perceived competence, perceived e-WOM credibility, price perception, and willingness to purchase. A conceptual model is replicated from previous research to find the correlation between each variable and partial least square structural equation modeling (PLS-SEM) was used to test the conceptual model. A total of 295 responses were used in the data analysis. Some interviews with some survey respondents were also conducted to deepen the analysis.  The result of the research shows that perceived competence, perceived e-WOM credibility and price perception have a positive influence on Indonesian consumers’ willingness to purchase online mental health services.