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Abstrak :
Internet has a remarkable strength as a medium of Communications: it has the potential of democratizing communication, by allowing everyone with access to the web to share their thoughts easily. One of the outcomes of teclinology communication is a social network site (SNS). It provides a media wliere somebody can attempt their existence through customrzation on their personal pages and connects with other person all around the world. Thus, it creates a new way of socialization in human beings. Jnterestingly, there is some development, independently rnade by the users themselves, to consider the main function of social nerworking website. Small Medium Enterprises (SME) in South East Asia, pointing Indonesia in this case. use social network site (SNS) as their online shop. However. mosi online shops havc not eamed profit yet because constuners pcrceived that online shop is riskier tlian traditional shop. Thus, online shop website should gain the relationship and trust with the consumers, because pervious research explained that in the end. trust associaled with consunier commitinent and loyalty would pursuit willingness to purchase. This research used survey method to gather Information about website trust antecedence, website trust, and willingness to buy as the consequence of trust. To gather the primary data, this research used questionnaire and interview and used online joumal, books, magazines, and other theses as the secondary data sources. The population for the questionnaire-survey were consumers (whether they want to buy or not to buy the produet, also whether tliey are the online shop contacts or not) who accessed and have willingness to filied in and retumed back the questionnaire between November, la until 30u' November 2008, whereas the sampling technique of this research was non probability sampling method and used purposive or judgmental sampling technique with customer’s characteristic that ever been visit to Valere La Pena website and known multiply.com as social network site, and/or became a network in multiply.com. This survey method also used interview technique as qualitalive approach to enrich the data from the questionnaire. The findings of this research show that al) the antecedents (seals of approval, website navigation, and transaetion security) significantly affected the website trust, where the website trust also significantly affected the willingness to purchase. This research also creates conchisions and suggestion for either managerial or further research.

Abstrak :
ABSTRAK
Tesis ini bertujuan untuk mengonfirmasi model e-Satisfaction dan Website Trust sebagai variabel mediasi antara dimensi e-Service Quality dan e-Loyality dalam konteks online shop di Indonesia. Penelitian ini dianalisis dengan menggunakan Structural Equation Modeling dengan Confirmatory factor analysis. Hasil analisis menunjukkan bahwa dimensi e-Service Quality yang mempengaruhi e-Satisfaction adalah Efficiency, Fulfillment, Responsiveness dan Website Design. Selain itu, e- Satisfaction memiliki pengaruh signifikan dan positif terhadap Website Trust. Bersama-sama, e-Satisfaction dan Website Trust berpengaruh signifikan dan positif terhadap e-Loyality. Penelitian ini memberikan kontribusi karena penelitian ini membuktikan bahwa Website Trust dan e-Satisfaction merupakan variabel yang dapat memediasi antara e-Service Quality dengan e-Loyalty.

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ABSTRACT
This thesis aims to confirm the model of e-Satisfaction and Website Trust as a mediation variable between the dimensions of e-Service Quality and e-Loyality in the context of online shop in Indonesia. This research was analyzed by using Structural Equation Modeling with Confirmatory factor analysis. The result of analysis shows that the dimension of e-Service Quality affecting e-Satisfaction is Efficiency, Fulfillment, Responsiveness and Website Design. In addition, e- Satisfaction has a significant and positive influence on the Website Trust. Together, e-Satisfaction and Website Trust have a significant and positive influence on e- Loyality. This research contributes because this research proves that Website Trust and e-Satisfaction are the variables that can mediate between e-Service Quality and e-Loyalty.

Abstrak :
Tujuan penelitian ini adalah untuk mengetahui faktor yang menjadi anteseden kepercayaan sekaligus mengetahui pengaruh kepercayaan terhadap perilaku pengguna. Penelitian ini merupakan studi empiris mengenai prilaku pengguna layanan online restaurant search and discovery, Zomato. Metode penelitian yang digunakan pada penelitian ini yaitu metode kuantitatif dengan desain deskriptif. Hasil penelitian ini menyarankan bahwa source credibility, information quality, dan customer satisfaction perlu dikelola karena signifikan mempengaruhi perceived website trust Zomato. Website quality perlu memenuhi customer satisfaction sehingga dapat mempengaruhi perceived website trust. Perceived website trust mendorong pengguna menerapkan rekomendasi yang ada di website Zomato dan menyebarkan positif word of mouth ......The purpose of this study was to determine the factors that are antecedents of trust and its influence in user behavior. This research is an empirical study on user behavior of online service restaurant search and discovery, Zomato . This research uses quantitative methods with descriptive design. The results of this study suggest that the source of credibility, information quality, and customer satisfaction is important to be managed because it significantly affects the perceived website trust of Zomato. Website quality should fulfill customer satisfaction so that it can affect perceived website trust. Perceived website trust, encouraging users to adopt the recommendations in Zomato website and spread positive word of mouth

Abstrak :
ABSTRAK
Meningkatnya pengguna internet di Indonesia dalam hal pencarian informasi traveling secara online memicu pertumbuhan situs travel online yang juga disebut Consumer Generated Media (CGM). Tantangan situs CGM adalah membangun dan mempertahakan trust dari customer karena trust memiliki peran penting dalam hal menggunakan CGM. Dengan studi kasus Traveloka, responden penelitian ini adalah bagi yang pernah membaca ulasan hotel di situs Traveloka dalam kurun waktu 1 (satu) tahun terakhir. Data 291 responden diolah dan dianalisis melalui metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa dari faktor-faktor yang mempengaruhi perceived website trust memiliki pengaruh positif yaitu perceived source credibility, information quality, perceived website quality, customer satisfaction with previous experience, dan customer experience and proficiency, kecuali information quality. Namun, information quality berpengaruh positif terhadap perceived source credibility, perceived website quality, dan customer satisfaction with previous experience. Hasil penelitian juga menunjukkan bahwa perceived website trust berpengaruh positif terhadap recommendation adoption dan word of mouth.

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ABSTRACT
The increasing of Internet users in Indonesia in terms of search traveling information by online, increase the number of travel sites also known as Consumer Generated Media (CGM). A challenging task for websites CGM are building and maintaining trust because trust has an important role in terms of using CGM. With case study Traveloka, respondents in this study are who have read the hotel reviews in Traveloka site within the last one (1) year. Data from 291 users of Traveloka were processed and analyzed through Structural Equation Modeling (SEM). Findings show that all the factors affecting perceived website trust have a positive effect are perceived source credibility, information quality, perceived website quality, customer satisfaction with previous experience, and customer experience and proficiency, with the exception information quality. However, information quality have a positive effect towards perceived source credibility, perceived website quality, and customer satisfaction with previous experience. Findings also show that perceived website trust has a positive effect towards recommendation adoption and word of mouth.