Ditemukan 2 dokumen yang sesuai dengan query
Nadya Sarastyani
Abstrak :
[ ABSTRAK
Jepang sebagai negara industri maju mulai melirik potensi sektor pariwisatanya
sebagai salah satu upaya revitalisasi perekonomiannya yang sempat mengalami
kemunduran. Skripsi ini membahas mengenai program Visit Japan Campaign
(VJC) yang diluncurkan oleh pemerintah Jepang pada tahun 2003 di bawah
naungan Japan Tourism Agency (JTA) dan Japan National Tourism Organization
(JNTO) berikut pengaruhnya terhadap revitalisasi ekonomi Jepang. Hasil dari
penelitian ini menunjukkan bahwa sektor pariwisata yang dipromosikan lewat
program tersebut berperan penting dalam revitalisasi ekonomi Jepang sekaligus
pemerataan pembangunan dan kesejahteraan masyarakat Jepang.
ABSTRACT Japan as one of the advanced industrial countries began to look at the potential of
the tourism sector as one of the efforts to revitalize its economy that had suffered
economic recession. This thesis mainly discusses about the Visit Japan Campaign
(VJC) program launched by the Japanese government in 2003 under the auspices
of the Japan Tourism Agency (JTA) and the Japan National Tourism Organization
(JNTO) following with its impact on Japan?s economic revitalization. Results
from this study indicate that the tourism sector which is being promoted through
this program plays an important role in Japan?s economic revitalization and
promotes equitable development and welfare among Japanese people.;Japan as one of the advanced industrial countries began to look at the potential of
the tourism sector as one of the efforts to revitalize its economy that had suffered
economic recession. This thesis mainly discusses about the Visit Japan Campaign
(VJC) program launched by the Japanese government in 2003 under the auspices
of the Japan Tourism Agency (JTA) and the Japan National Tourism Organization
(JNTO) following with its impact on Japan?s economic revitalization. Results
from this study indicate that the tourism sector which is being promoted through
this program plays an important role in Japan?s economic revitalization and
promotes equitable development and welfare among Japanese people.;Japan as one of the advanced industrial countries began to look at the potential of
the tourism sector as one of the efforts to revitalize its economy that had suffered
economic recession. This thesis mainly discusses about the Visit Japan Campaign
(VJC) program launched by the Japanese government in 2003 under the auspices
of the Japan Tourism Agency (JTA) and the Japan National Tourism Organization
(JNTO) following with its impact on Japan?s economic revitalization. Results
from this study indicate that the tourism sector which is being promoted through
this program plays an important role in Japan?s economic revitalization and
promotes equitable development and welfare among Japanese people.;Japan as one of the advanced industrial countries began to look at the potential of
the tourism sector as one of the efforts to revitalize its economy that had suffered
economic recession. This thesis mainly discusses about the Visit Japan Campaign
(VJC) program launched by the Japanese government in 2003 under the auspices
of the Japan Tourism Agency (JTA) and the Japan National Tourism Organization
(JNTO) following with its impact on Japan?s economic revitalization. Results
from this study indicate that the tourism sector which is being promoted through
this program plays an important role in Japan?s economic revitalization and
promotes equitable development and welfare among Japanese people., Japan as one of the advanced industrial countries began to look at the potential of
the tourism sector as one of the efforts to revitalize its economy that had suffered
economic recession. This thesis mainly discusses about the Visit Japan Campaign
(VJC) program launched by the Japanese government in 2003 under the auspices
of the Japan Tourism Agency (JTA) and the Japan National Tourism Organization
(JNTO) following with its impact on Japan’s economic revitalization. Results
from this study indicate that the tourism sector which is being promoted through
this program plays an important role in Japan’s economic revitalization and
promotes equitable development and welfare among Japanese people.]
Depok: Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2016
S62293
UI - Skripsi Membership Universitas Indonesia Library
Muhammad Rafiki
Abstrak :
ABSTRAK
Seiring dengan meningkatnya persaingan dalam sektor industri pariwisata,
destinasi-destinasi pariwisata pun semakin ditantang untuk menciptakan sebuah
branding destinasi yang kuat. Penelitian tugas akhir ini berfokus image merek
Jepang yang terdapat dalam tiga value Jepang yang dipromosikan oleh Visit Japan
Campaign (VJC) yang membentuk positioning Jepang dalam pasar pariwisata
global, yang relevan dengan peningkatan wisatawan mancanegara Jepang pada
periode tiga tahun terakhir. Penelitian ini menggunakan metode analisis deskriptif
untuk mendeskripsikan image merek Jepang dari 12 video PR bertemakan tiga
value Jepang dalam website www.visitjapan.jp. Image yang telah didiskripsikan,
kemudian akan dihubungkan dengan tren pasar pariwisata global untuk
menganalisis positioning yang diciptakannya dalam pasar, yang memberikan
dampak pada peningkatan wisatawan mancanegara ke Jepang secara signifikan
dari tahun 2013 sampai dengan tahun 2015.
ABSTRACT
As the tourism industry becomes more and more competitive sector in the
marketplace, the tourism destinations also become more challenged to create a
powerful destination branding. This final assignment focused on the brand image
of Japan in the Japan?s three values promoted by Visit Japan Campaign (VJC) that
create Japan?s positioning in the tourism global market, which relevance in the
increasing overseas tourists to Japan. This research use descriptive analysis
method to describe brand image of Japan in the 12 themed ?Japan?s three values?
PR videos in the www.visitjapan.jp website. The described images, then will be
linked to the global tourism market trends to analyze the positioning it created in
the market, which bring impact to the significant increased of overseas tourists to
Japan in 2013 to 2015 periode;;
2016
S65237
UI - Skripsi Membership Universitas Indonesia Library
