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"ABSTRAKEvaluasi ketergunaan pada situs web perpustakaan perguruan tinggi penting untuk dilakukan agar pengguna tetap setia mengunjunginya dan hasilnya dapat dijadikan dasar untuk pengembangan lebih lanjut. Penelitian ini bertujuan untuk mengevaluasi ketergunaan pada situs web Perpustakaan Universitas Indonesia antara angkatan 2016 dan 2019. Metode yang digunakan adalah kuantitatif deskriptif dengan menggunakan kuesioner berdasarkan System Usability Scale. Kuesioner disebarkan secara daring melalui aplikasi pesan instan dan media sosial. Data penelitian dianalisis menggunakan teknik perhitungan skor System Usability Scale, kemudian hasilnya dibandingkan antara kedua angkatan. Hasil analisis menunjukkan bahwa angkatan 2016 memiliki nilai ketergunaan situs web yang lebih baik daripada angkatan 2019. Kedua angkatan juga memiliki pengalaman pengguna yang cukup baik berdasarkan lima komponen ketergunaan Nielsen, yaitu learnability, efficiency, memorability, errors, dan satisfaction. Nilai ketergunaan situs web Perpustakaan Indonesia belum dapat diterima dengan baik oleh mahasiswa angkatan 2016 dan 2019, meskipun terdapat perbedaan skor antara kedua angkatan. Karena skor SUSnya tergolong di bawah rata-rata dan di bawah acceptable, maka penelitian lebih lanjut dapat dilakukan untuk mengidentifikasi masalah yang ada menggunakan metode atau instrumen yang berbeda.

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ABSTRACTEvaluation of usability on the university library website is important so that users remain loyal to visit it and the results can be used as a basis for further development. This study aims to evaluate the usability on the University Indonesia Library website between the batch of 2016 and 2019. The method used is descriptive quantitative using a questionnaire based on the System Usability Scale. Questionnaires are distributed online through instant messaging applications and social media. The research data were analyzed using the System Usability Scale score calculation technique, then the results were compared between the two batches. The results of the analysis showed that the batch of 2016 had a better website usability value than the batch of 2019. The two batches also have good user experience based on the five components of Nielsen's usability, namely learnability, efficiency, memorability, errors, and satisfaction. The value of the use of the Indonesian Library's website has not been well accepted by students of batch 2016 and 2019, although there are differences in scores between the two batches. Because the SUS score is below average and below acceptable, further research can be conducted using different method or instrument to identify the existing problems."

"Skripsi ini menguji pengaruh pengalaman pengguna (user experience) pada situs resmi Sour Sally www.hellosoursally.com terhadap citra merek Sour Sally dengan menggunakan studi eksperimen dan melakukan perbandingan antara dua kelompok perilaku pengguna yang berbeda, yaitu goal-directed dan experiential. Penelitian mengukur persepsi khalayak akan citra merek sebelum dan setelah mereka mengalami pengalaman dengan situs. Citra merek diukur melalui dimensi kekuatan, keuntungan, dan keunikan asosiasi merek, sedangkan user experience diukur melalui dimensi, usability, konten, kepuasan, perceived usability, estetika klasik, dan estetika ekspresif. Sebagai hasil penelitian, ditemukan bahwa user experience pada situs www.hellosoursally.com memiliki hubungan dan pengaruh positif terhadap persepsi citra merek Sour Sally, di mana kelompok experiential memiliki rata-rata penilaian yang lebih tinggi dan mempengaruhi citra merek secara lebih positif dibandingkan pada kelompok goal-directed.

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This thesis examined the effects of web user experience of www.hellosoursally.com, Sour Sally?s official web site, towards its perceived brand image, with experimental methods and comparison between two different user behavior, which are goal-directed dan experiential. This study also measures the perceived brand image before and after the respondents has any experience with the web site. Dimensions used for measuring brand image are strength, favorability, and uniqueness of brand association, while user experience was measured through six dimensions consists of usability, content, pleasure, perceived usability, classic aesthetics, and expressive aesthetics. As a result, it was found that the web site user experience of www.hellosoursally.com contributes a significant correlations and effects towards perceived brand image of Sour Sally, where the experiential group has significantly more positive result than the goal-directed group."