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Anika Widiana
"ABSTRAK
The relationship between Indonesia and European Union has already bond since years ago. An economic cooperation, especially in trade, was the beginning of it relation that made European Union an important business partner for Indonesia. Chapter one explains how European Union has a significant position in trade with Indonesia, where the percentage is more or less of 13 percent of Indonesian total trade worldwide. Mapping should be done in order divide Indonesian commodities into two parts, which are competitive commodities and uncompetitive commodities in European Union's market. There are several leading Indonesian commodities in European Union's market that should be secured ,and increased. Thus Indonesia is able to be more responsive to the European Union about the alternatives to increase market share. Commodities in this thesis are divided into five (5) categories such as fuels, agricultures and raw materials, food, ores and metals, and manufactures.
Indonesia hopes that the integration of European Union will increase the export value of Indonesia to EU market, although there are some barriers in trading activities. One of the barriers is EU import policy that had been imposing to Indonesia export commodity, either tariff policy or non-tariff policy.
Apparently, there are many perspectives about those trade policies that can be seen from European Union's (as the importer countries) and Indonesia's (as the exporter country) point of view. Because of that reason we have to recognize and identify -several factors that set up those policies such as Economic factor and Social-Politic factors.
Finally, after the mapping and formulating factors of export activities, Indonesia is able to describe threat and opportunities in exporting commodities to the European Union's market. As results, the writer would like to give some opinions about alternative efforts to increase Indonesian export to European Union.
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2007
T 17560
UI - Tesis Membership  Universitas Indonesia Library
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"This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science."
Switzerland: Springer Cham, 2020
e20535398
eBooks  Universitas Indonesia Library