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"Riset evaluasi ini bertujuan memberikan kebaruan model metode evaluasi yang komprehensif dan integratif dalam evaluasi program CSR sebagai bagian dari praktik Ekonomi Sirkuler. Metode evaluasi CSR sebagai bagian dari praktik ekonomi sirkuler masih cenderung beragam, terlalu dominan pada dimensi ekonomi, dan belum mengukur keseimbangan siklus nilai sosial, lingkungan dan ekonomi. Dalam studi evaluasi ini, penulis mengkombinasikan metode Main Analytical Categories, SROI untuk monetisasi nilai dampak, dan IRIS+ untuk mengukur kontribusi program kepada SDGs, sebagai tawaran baru metode yang akomodatif bagi program dengan karakteristik seperti ekonomi sirkuler. Penelitian ini memiliki argumentasi bahwa Ekonomi Sirkular sebagai bagian CSV juga memiliki dampak societal sehingga peneliti juga melihat aspek-aspek capacity building yang terjadi kepada penerima manfaat program tersebut. Studi ini menggunakan metode kualitatif dengan teknik pengumpulan data wawancara mendalam Hasil analisis MAC menunjukkan bahwa program sudah relevan tetapi belum optimal dalam aspek dampak dan keberlanjutan. Nilai SROI masih relatif rendah karena stakeholder yang terbatas dan program tidak banyak menghasilkan dampak tangible. Analisis IRIS+ menunjukkan bahwa program telah berkontribusi cukup optimal terhadap SDGs nomor 12. Model evaluasi ini selanjutnya dapat dikembangkan sebagai acuan yang akomodatif untuk mengevaluasi program CSR dengan konsep ekonomi sirkuler yang mengintegrasikan dampak sosial, ekonomi, dan lingkungan serta capaian terhadap SDGS

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This research evaluation aims to propose a new model of evaluation methods that are comprehensive and integrative in evaluating CSR programs as part of circular economy practices. Methods of evaluating CSR programs with the goal of the circular economy are still dominant in the economic dimension, they do not calculate the balance of the cycle of social, environmental, and economic value. This evaluation uses a combination of methods consisting of Main Analytical Categories, SROI for monetization on impact value, and IRIS+ to calculate the contribution of the CSR program to SDGs, as an offer to methods that accommodative to the CSR program that has characteristics like circular economy. This research also argues circular economy as part of CSR has societal impact that this research aims to see capacity-building aspects on beneficiaries from the CSR program. This study uses a qualitative method with the in-depth interview as data collecting method. The result of MAC analysis shows that the program is relevant, but it is not optimal on impact and sustainability variables. SROI value is still low because of the limitation of stakeholders and not many tangible impacts from the program. IRIS+ analysis shows a result that the CSR program has an optimal contribution to SDGs number 12. This evaluation model for the future research can be developed as a reference that accommodative to evaluate CSR programs with circular economy concepts that integrate social, economic, and environmental impact. Also, this evaluation model can be used as a reference to see the contribution to SDGs achievement."

"Penelitian ini bertujuan untuk menganalisis pengaruh Program Tanggung Jawab Sosial Perusahaan Terhadap Niat Beli Produk Uniqlo U Future Lifewear Essentials. Untuk merek-merek fast fashion, peran tanggung jawab sosial penting sebagaimana sustainability tengah menjadi isu yang sangat diperhatikan sehingga banyak diluncurkan koleksi pakaian berkelanjutan. Tanggung jawab sosial dapat membantu dalam mengukur niat beli konsumen atas produk tersebut. Penelitian menggunakan pendekatan kuantitatif eksplanatif dengan menggunakan online survey. Hasil penelitian menunjukkan bahwa tanggung jawab sosial korporasi memiliki pengaruh terhadap niat beli produk dari Uniqlo U Future Lifewear Essentials dengan pengaruh paling besar melalui Perceived Consumer Effectiveness. Hasil penelitian merekomendasikan bahwa perlu dipertahankannya tanggung jawab sosial korporasi terhadap lingkungan terutama dalam penggunaan sustainably sourced materials sekaligus lebih banyak lagi program tanggung jawab sosial untuk kedepannya. Selebihnya juga diperlukan komunikasi lebih terbuka terkait environmental sustainability dengan memanfaatkan kanal media sosial untuk memaksimalkan penyampaian informasi terkait kegiatan/program CSR lingkungan. Terlebih, dapat dimanfaatkan juga strategi corporate social marketing untuk untuk meningkatkan perceived consumer effectiveness terhadap produk yang ditawarkan.

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This study aims to analyse the impact of corporate social responsibility programs towards consumer’s purchase intention of the Uniqlo U Future Lifewear Essentials products. For fast fashion brands, the role of corporate social esponsibility is deemed as important as currently many fast fashion brands are under scrutiny in regards to their sustainability issues. This drives many of the brands to launch multiple collections of sustainable clothings. To find out whether consumers are interested to buy these products, corporate social responsibility is said to be helpful in measuring their purchase intention. The study uses a quantitative-explantive approach utilising online survey as data. Result of the study proves that corporate social responsibility programs do have an impact towards consumer’s purchase intention of the Uniqlo U Future Lifewear Essentials products, with the most significant impact through the perceived consumer effectiveness variable. Consequently, it is recommended to maintain the environmental corporate social responsibility especially in regards to the use of sustainably sourced materials for the products while simultaneously exploring more corporate social responsibility programs to be implemented in the future. Furthermore, a more open communication with the consumers regarding the environmental corporate social responsibility programs that are being implemented is very much needed. Channels such as social media can be make use of to convey informations concerning the environmental corporate social responsibility programs. Lastly, corporate social marketing strategy can be implemented into the marketing strategies of the Uniqlo U Future Lifewear Essentials products as it can increases the perceived consumer effectiveness and lead them towards purchase."