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"MQ Corporation is one of phenomenal business institutions led by a prominent Muslim preacher KH Abdullah Gymnastiar, familiarly called Aa Gym. However, many have neglected the existence of MQ Corporation as an outstanding business institution and paid more attention on Aa Gym's religious preaching. There is no specific academic research on the phenomenon of MQ Corporation in sociological perspective.

This thesis, therefore, constitutes an attempt to highlight MQ Corporation into the analysis of symbolic capital, a theoretical framework developed by French sociologist, Pierre Bourdieu. Throughout this theory, the research assumes that development of MQ Corporation is high-correlated with symbolic capital, namely mass recognition. At first, this wide mass recognition obtained by Aa Gym as the central figure and it afterward affects on his business units.

Additionally, this research attempts to explore how that symbolic capital obtained, how it benefits the owner, and how it maintained. This research furthermore predicts the future of MQ Corporation in case the deflation of symbolic capital as regards the rise and fall of Aa Gym's popularity whose personal brand is much greater than MQ corporation's

corporate brand.

This research concludes that development of MQ Corporation is very much correlated with the symbolic capital of Aa Gym. Therefore, the development of MQ Corporation correlated highly with the maintenance of symbolic capital as well as the invention of qualified products as any other commercial activity.

This research finds that deterioration of Aa Gym's popularity would influence MC business units. Those units which depends much on the figure of Aa Gyim would be hard to develop whenever his popularity declines. While those which do not depend on his figure and able to invent their products well and innovatively would continue to exist."

"Gaya hidup muslimah perkotaan melalui pilihan model berjilbabnya menjadi fokus kajian dari skripsi ini, khususnya yang dipraktekkan Hijabers Community, sebuah kelompok atau kumpulan muslimah muda berjilbab. Studi ini berupaya menggali bagaimana gaya berjilbab dan berbusana yang fashionable pada Hijabers Community dikonstruksikan dan kemudian digunakan sebagai simbol untuk merepresentasikan gaya hidup muslimah perkotaan. Penelitan ini dilakukan di Jakarta dengan metode kualitatif (studi kasus), yang didukung dengan data survey guna menggambarkan karakteristik maupun aktivitas gaya hidup anggota HC yang berjumlah 31 orang. Temuan penelitian menunjukkan bahwa di kalangan muslimah anggota komite HC terindikasi berkembang gaya hidup konsumtif yang melekat dengan budaya "leisure time‟ dilihat berdasar pilihan aktivitas, tempat dan strukturkonsumsinya. Kesamaan latar belakang sosial-ekonomi antar anggota komite HC berkontribusi pada kesamaan pilihan pola konsumsi, yang sekaligus jadi simbol status, serta gaya hidup anggota komite Hijabers Community. Pilihan ini juga berperan dalam pemaknaan anggota komite Hijabers Community terhadap gaya berbusana berjilbab yang fashionable, yang dibentuk oleh habitus prestise dan keislaman yang moderat. Nilai dan norma HC sebagai kelompok berperan dalam penanaman dan penyebarluasan nilai keislaman dalam berbusana, yang sekaligus menjadi modal simbolik Hijabers Community pada ranah kultur fashion muslimah perkotaan. Modal simbolik ini menjadi potensi berkembangnya modal ekonomi maupun sosial, bahkan kultural, karena gaya berjilbab dan berbusana HC yang fashionable dapat mengkonstruksi makna Islam dan Jilbab sekaligus merepresentasikan gaya hidup muslimah perkotaan.

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This study concerns the lifestyle of urban Muslim women shown by their style of veil, especially in Hijabers Community as a community for young Muslim women wearing veil. The purpose is to dig into styles of hijab and the fashionable clothings of the members used as a symbol to represent the lifestyle of urban Muslim women. This study conduct in Jakarta uses qualitative method and supported by survey data to describe lifestyle of 31 Hijabers Community‟s comittee. The data collected showed a consumptive lifestyle that comes along with "leisure time" culture of the Hijabers Community members, shown by activity choice, place dan consumption structure. Their homogeneous social-economic condition shapes a common selection of consumption among the committee members of Hijabers Community at the same time become a status symbol and lifestyle of Hijabers Community‟s comittee. This selections have a role in meanings of the committee members of Hijabers Community towards lifestyle and fashionable style ,were shaped by the habitus of prestige and moderate Islam. Group‟s values and norms takes a role at socializing Islamic values relating to clothing style and become symbolic capital for Hijabers Community in field of urban muslim women‟s fashion. This symbolic capital potentials to brings advantages to in accumulating their own social, economic even cultural capitals. Because Hijabers Community veiling style and fashionable clothings can constructs Islamic meaning and also represents urban Muslim women‟s lifestyles."