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Abstrak :
Pandemi Covid-19 membentuk ruang gerak menjadi terbatas dengan suasana tempat yang sama setiap harinya sehingga memicu kejenuhan di dalam diri seseorang. Rekreasi terkena imbas pandemi Covid-19 yang menyebabkan jangkauan dan gaya dalam berekreasi berubah dari skala ramai dan berkerumun menjadi kecil karena akses yang terbatas dan banyaknya destinasi berilibur yang tutup hingga gulung tikar. Staycation menjadi gaya berlibur yang dilakukan saat Pandemi Covid-19 sebagai bentuk berlibur yang aman dari paparan virus dan keterbatasan akses. Penelitian ini bertujuan untuk mengetahui lokasi dan tempat staycation saat Pandemi Covid-19 bagi pelaku staycation yang dapat ditinjau dari konsep 4A pariwisata (Atraksi, Amenitas, Aksesibilitas, dan Ancillary). Metode pengumpulan data yang digunakan adalah kuisioner terbuka berupa isian dan pilihan untuk pelaku staycation serta melakukan wawancara lebih lanjut kepada responden yang bersedia. Penelitian ini dilakukan dengan analisis spasial deksriptif. Hasil penelitian menunjukan bahwa staycationers mencari penginapan yang memiliki kemudahan berkendara jika dilihat dari waktu tempuh, kerapatan jalan, dan ketersediaan transportasi umum sehingga menciptakan waktu yang minim dalam berpergian. Jasa penginapan dengan penerapan protokol kesehatan menjadi poin penting dalam melakukan staycation di tengah Pandemi. Adapun karakteristik tempat penginapan yang dicari adalah yang memiliki pemandangan kamar, konsep/tema penginapan, fasilitas indoor dengan kebutuhan teknologi yang memadai, dan letaknya berdekatan dengan gerai makanan ......The Covid-19 pandemic has shaped the space for movement to be limited with the same atmosphere every day, triggering saturation in a person. Recreation was affected by the Covid-19 pandemic which caused the range and style of recreation to change from crowded and crowded scale to small due to limited access and the number of destinations that closed to go out of business. Staycation is a vacation style carried out during the Covid-19 Pandemic as a form of vacation that is safe from exposure to viruses and limited access. This study aims to determine the location and place of staycation during the Covid-19 Pandemic for staycation actors which can be reviewed from the concept of 4A tourism (Attractions, Amenities, Accessibility, and Ancillary). The data collection method used is an open questionnaire in the form of fillings and options for staycation actors and conducting further interviews with willing respondents. This study was conducted by descriptive spatial analysis. The results showed that staycationers are looking for lodgings that have ease of driving when viewed from travel time, road density, and the availability of public transportation, thus creating minimal time in traveling. Lodging services with the implementation of health protocols are an important point in carrying out a staycation in the midst of a Pandemic. The characteristics of the lodging place sought are those that have room views, lodging concepts / themes, indoor facilities with adequate technological needs, and are located close to food outlets

Abstrak :
Selama pandemi covid-19, staycation hadir sebagai salah satu alternatif untuk menyelamatkan industri pariwisata. Namun penelitian mengenai staycation dilihat dari sudut pandang experiential marketing masih sangat jarang. Berangkat dari experiential marketing, penelitian ini menyoroti pengaruh customer engagement terhadap behavioral intention konsumen untuk melakukan staycation dengan dimediasi oleh variabel customer experience dan customer identification. Meskipun begitu, selama pandemi covid-19, perceived risk seperti health risk dan financial risk turut memiliki peran penting dalam membentuk perilaku konsumen selama proses pembuatan keputusan. Maka dari itu peran moderasi health risk dan financial risk dari customer experience dan customer identification terhadap behavioral intention konsumen turut diuji dalam penelitian ini. Model penelitian diujikan terhadap 249 responden menggunakan SEM Lisrel. Hasil penelitian menunjukkan bahwa affective dan cognitive engagement berpengaruh signifikan positif terhadap customer experience namun secara negatif terhadap customer identification. Sedangkan behavioral engagement justru berpengaruh positif terhadap customer identification namun secara negatif terhadap customer experience. Selain itu health risk berpengaruh secara negatif sebagai moderasi namun berpengaruh secara signifikan positif terhdap behavioral intention. Sedangkan financial risk berpengaruh secara positif secara langsung dan secara moderasi bagi customer identification, namun tidak berpengaruh signifikan sebagai moderasi customer experience. Semua teori dan implikasi praktis terkait akan diuraikan dalam penelitian ini. ......During the covid-19 pandemic, staycation is likely to play a key role in tourism industry as an alternative. Nevertheless research on staycation depicted in experiential marketing remains nebulous. Drawing on experiential marketing perspectives, this study highlighted customer engagement’s influence upon customer’s behavioral intention on doing staycation which mediated by customer experience and customer identification. However, during the covid-19 pandemic, perceived risk such as health risk and financial risk plays a significant role in shaping customer behavior during decision making. Thus the moderating role of both health risk and financial risk from customer experience and customer identification toward customers’ behavioral intention were also be examined in this study. The model was tested from 249 respondents using Structural Equation Modelling (SEM) Lisrel. Findings showed that both affective and cognitive engagement has positive significant influence toward customer experience, but negatively effect customer identification. However, behavioral engagement positively influence customer identification but has neagitive significant influence toward customer experience. In addition, health risk has negative influence as moderating variable but positively influence behavioral intention directly. Besides, financial risk significantly influence behavioral intention directly, and influence customer identification positively, but has no significant influence toward customer experience. Theoretical and practical implications are discussed.

Abstrak :
Staycation merupakan bentuk rekreasi yang umumnya dilakukan di sebuah penginapan, seperti hotel, dengan memaksimalkan aktivitas di dalam penginapan tersebut. Meskipun dilakukan dalam durasi yang cenderung singkat, namun pastinya setiap orang ingin mendapat kenyamanan, keamanan, dan kesenangan ketika melakukan staycation. Untuk itu, diperlukan sebuah ikatan agar manusia bisa merasakan perasaan-perasaan positif tersebut di suatu tempat yang baru. Ikatan itu disebut place attachment, yang merupakan ikatan berlandaskan kognitif dan emosional dimana ikatan tersebut tercipta dari perasaan positif yang didapat manusia ketika berada di suatu tempat. Dalam konteks staycation, pengalaman wisata dan kualitas tempat yang baik dapat memberikan perasaan positif bagi pengunjung yang kemudian dapat memicu terbentuknya place attachment. Tujuan kajian ini adalah untuk mengetahui lebih dalam tentang konsep place attachment, dan faktor-faktor pembentuk place attachment, serta mengetahui bagaimana proses pembentukan place attachment dalam kegiatan staycation. Metode analisis dalam penulisan ini diawali oleh studi literatur tentang place attachment dan staycation, kemudian diperdalam dengan studi kasus dalam bentuk observasi dan wawancara. Hasil dari penulisan ini adalah pembentukan place attachment dipicu oleh emosi positif yang didapat dari dua faktor, yaitu faktor fisik tempat dan faktor personal pengunjung, dimana setiap orang akan memiliki proses pembentukan yang berbeda-beda karena ikatan ini bersifat personal antara manusia dengan tempat tersebut. ......A staycation is a form of recreation generally carried out in an inn, such as a hotel, by maximizing activities in the inn. Even though it is done in a short duration, everyone still wants to get comfort, security, and pleasure when doing a staycation. Therefore, a bond is needed so that humans can feel these positive feelings in a new place. That bond is called place attachment, a cognitive and emotionally based bond created from the positive feelings humans get when they are in a place. In the context of staycation, a good tourism experience and place quality can provide positive feelings for visitors, which can trigger the formation of place attachment. This study aims to know more about the concept of place attachment, the factors that form place attachment, and how the process of forming place attachment in staycation activities. The method of analysis in this paper begins with a literature study on place attachment and staycation, then deepens with a case study in the form of observations and interviews. The result of this paper is that the formation of place attachment is triggered by positive emotions obtained from two factors, namely physical factors of the place and personal factors of visitors, where each person will have a different formation process because this bond is personal between humans and the place.