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Abstrak :
ABSTRACT
In order to improve and maintain its competitive advantage, the company must choose the right strategy so that the expected performance can be achieved. But the right strategy is not enough, because the important factor that determines the performance is the alignment between strategy and its contingency variables. This study aimed to examine whether the performance of manufacturing companies in Indonesia is influenced by the alignment of strategy with the variable contingency, consist of competition intensity and sophistication of management accounting practices. Cluster Analysis is used to assess the sophistication of management accounting practices. This research used three-way ANOVA to examines strategy alignment and its effect on performance. The results indicate that the performance of manufacturing companies in Indonesia is not influenced by the alignment of strategy with the variable contingency.

Abstrak :
ABSTRAK Penelitian ini secara empiris menguji dampak dari empatdimensi kepribadian merek (sincerity, excitement, competencedan sophistication) pada brand love, store brand loyaltyand positive word of mouth.Sayafokus pada pengecer online di Indonesia. Model yang diusulkan diuji menggunakan pemodelan persamaan struktural (SEM) dari 398 responden yang dikumpulkan. +WOM penting untuk mengurangi biaya pemasaran. Tujuan dari penelitian ini adalah untuk menganalisis apakah empatdimensi brand personalitydan brand lovememiliki dampak positif pada store brand loyaltydanpositive word of mouth. Hasilnya menunjukkan bahwa tigadari empatdimensi kepribadian merek yaitu sincerity, competence, sophistication memiliki dampak positif pada brand lovedan melalui jalur store brand loyaltyke positif word of mouth. Dua dimensibrand personality yaitu sincerity, excitement berpengaruh secara positif terhadap+ WOM.Pengaruh tigadimensibrand personality pada + WOM karena brand love. Jadi, temuan ini memperkuat pentingnya membangun brand personality danbrand love dalam konteks ritel.

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ABSTRACT This research empirically tests the impact of four brand personality dimensions (sincerity, excitement, competence and sophistication) on brand love, store brand loyalty and positive word of mouth. I focused on online retailers in Indonesia. The proposed model is tested using structural equation modeling (SEM) from 398 collected respondents. +WOM is important to reduce marketing costs. The purpose of this study is to analyze whether the four dimensions of brand personality and brand love have a positive impact on store brand loyalty and positive word of mouth. The results demonstrated that three of four dimensions of brand personality namely sincerity, competence, sophistication have a positive impact on brand love and through store brand loyalty path to positive word of mouth. Two dimensions of brand personality, namely sincerity, excitement have a positive effect on + WOM. The effect of three dimensions brand personality on +WOM because brand love. So, this finding strengthens the importance of the brand personality brand love construct in the context of retailing.

Abstrak :
Penelitian ini berfokus pada pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth pada restoran Pizza Hut. Penelitian ini melibatkan 210 responden yang meliputi wilayah Jakarta, Bogor, Depok, Tangerang, dan Bekasi. Pengolahan data dalam penelitian ini menggunakan Structural Equation Modeling dengan program Lisrel 8.51. Hasil penelitian ini menunjukkan bahwa persepsi kepribadian merek pada Pizza Hut yang diukur melalui lima dimensi kepribadian merek, yakni sincerity, excitement, competence, sophistication, dan ruggedness, memiliki pengaruh yang positif terhadap preferensi merek, sikap loyalitas merek, serta perilaku word-of-mouth. Penelitian ini menunjukkan bahwa semakin baik persepsi konsumen terhadap kepribadian merek Pizza Hut, maka semakin konsumen memilih Pizza Hut sebagai merek pilihan mereka serta bersikap setia, dan pada akhirnya konsumen cenderung untuk merekomendasikan dan menyampaikan hal-hal yang positif tentang merek Pizza Hut. ......This research is focused on the effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior at Pizza Hut restaurant. The study involved 210 respondents covering Jakarta, Bogor, Depok, Tangerang, and Bekasi. Data processing in this study uses Structural Equation Modeling with LISREL program 8.51. The results of this study indicate that the perception of the brand personality at Pizza Hut as measured by the five dimensions of brand personality, that is sincerity, excitement, competence, sophistication and ruggedness, has a positive influence on brand preference, attitudinal brand loyalty, and word-of-mouth behavior. This study shows that the better the consumer perceptions of Pizza Hut brand personality, the more consumers choose Pizza Hut as their preferred brand and be loyal, and ultimately consumers tend to recommend and deliver positive information about Pizza Hut.

Abstrak :
This article aims at unifying the theory of spatial votin and the theory that is variously called conceptualization, information, or sophistication. Following Down's early insight on uncertainity as well as recent developments in both literatures, I argue that it is of critical importance that spatial voting models explicitily incorporate information effects. For this purpose, I develop a heterogeneity. This model is applied to the Taiwan Eleection and Democratization Study's 2004 post-presidential election survey data. In 2004, Taiwan's political landscape was dominantly defined by the Green vs Blue ideological cleavage, and the candidates wwere preceived as taking divergent positions. This article investigates the effects of information and activism on the spatial structure and their implications on candidates' strategies. My findings confirm the existance of these effects on voter uncertainty in the frmework of spatial analysis.