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Hasil Pencarian

Ditemukan 3 dokumen yang sesuai dengan query
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Muhammad Aziiz Muhaajir
Abstrak :
Perkembangan ndash; perkembangan yang terjadi pada media sosial membawa perubahan juga bagi lingkungan bisnis, terutama dalam bidang e-commerce. Perubahan yang dibawa media sosial adalah dalam bentuk social commerce, di mana konsumen dapat melakukan aktivitas e-commerce di media sosial. Berangkat dari teori dukungan sosial, transfer kepercayaan, dan komitmen-kepercayaan, penelitian ini menganalisis pengaruh dari social support, trust dan community commitment terhadap social commerce intention. Sampel penelitian ini terdiri atas 150 orang responden yang merupakan pengguna aktif media sosial dan pernah melakukan transaksi komersial di media sosial dalam satu tahun terakhir. Data dianalisis menggunakan metode PLS-SEM, di mana ditemukan bahwa emotional dan informational support memiliki pengaruh terhadap trust, yang pada akhirnya akan mempengaruhi commitment dan social commerce intention.
The development of social media has brought changes into the business environment, specifically in the context of e commerce. Changes brought by social media in e commerce context is in the form of social commerce, where consumers can perform e commerce activities in social media. Using theories such as social support theory, trust transfer theory, and commitment trust theory, this research analyzes the effects of social support, trust, and community commitment on social commerce intention. The sample in this research consist of 150 active social media user and and have performed a commercial transaction on their social media within the last year. The data was analyzed using PLS SEM, and shows that informational and emotional support has some effect on trust, which in turn affects commitment and social commerce intention.
2017
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UI - Tesis Membership  Universitas Indonesia Library
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Riana Mardina MH
Abstrak :
OPAC searching system is developed with the main goal is to facilitate searching information as well as giving the relevant information to the searchers or browsers. Technology web 2.0 facilitate the internet users to interact widely, share idea/information or give comment to one content. The high product selling is influenced by one of the factors, that is, the recommendation from other people or community. Therefore, it can be the opportunity for the librarians to develop OPAC searching system with adopt the technology web 2.0. The users can directly customize and personalize the library services based on the experience of OPAC system. Feedback system with the feature relevance feedback on OPAC means that the users are given space to give input or other information on the searching results, so the document needed is the most relevant document to the users needs. Hybrid recommendations feature on OPAC, means the users are given space to get the seraching results based on the similar interest among the other users (content based filtering); and the searching results are also based on the recomemendation with the greatest or the highest rating (collaborative filtering). The library needs to provide user profile, in order to be the basic of the hybrid recommendations feature development. Searching system with the hybrid recommendation feature and relevance feedback which are adopted from social shopping can be the guidance to develop OPAC searching system based on the technology web 2.0 in the future. Recommendation system which is built can increase the collection use, the source of evaluation to develop collections, information system as well as the library services.
Bogor: Perpustakaan IPB, 2015
020 JPI 14:2 (2015)
Artikel Jurnal  Universitas Indonesia Library
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Khairina Gusfiarni
Abstrak :
Penelitian ini bertujuan untuk memahami pengaruh motivasi belanja hedonis (gratification seeking, idea shopping, adventure shopping, social shopping, role play, dan value shopping) pada perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19.Penelitian kuantitatif ini menggunakan metode purposive sampling dengan jumlah sampel 278 responden. Data diolah dengan menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa gratification seeking, idea shopping, adventure shopping, dan social shopping berpengaruh positif terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19. Selanjutnya, value shopping memiliki pengaruh negatif terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19. Sedangkan role play tidak memiliki pengaruh yang signifikan terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19. ......This study aims to understand the effect of hedonic shopping motivation (gratification seeking, idea shopping, adventure shopping, social shopping, role play, and value shopping) on the compulsive buying behavior of online fashion products during the COVID-19 pandemic. This quantitative study uses the purposive sampling method with a sample of 278 respondents. The data was processed using the Structural Equation Modeling (SEM) method. The results showed that gratification seeking, idea shopping, adventure shopping, and social shopping had a positive effect on the compulsive buying behavior of online fashion products during the COVID-19 pandemic. Furthermore, value shopping has a negative influence on the compulsive buying behavior of online fashion products during the COVID-19 pandemic. Meanwhile, role play does not have a significant influence on the compulsive buying behavior of online fashion products during the COVID-19 pandemic.
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library