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Abstrak :
Pengendalian Manajemen Farmasi di Rumah Sakit merupakan suatu sistem yang memegang peranan penting, oleh karena keberhasilan tujuan manajemen farmasi tergantung dari memadai atau tidaknya unsur-unsur pengendalian yang ada. Adanya obat-obatan dan alat kesehatan yang rusak atau kadaluarsa, juga adanya kekosongan persediaan pada waktu tertentu mengindikasikan pengawasan terhadap pengelolaan obat dan alat kesehatan yang merupakan sebagian dari manajemen faramasi di rumah sakit masih kurang baik. Penelitian ini dilakukan di Rumah Sakit Puri Cinere; yang bertujuan untuk memperoleh gambaran unsur-unsur yang mempengaruhi pengendalian manajemen farmasi, mengidentifikasi dan menganalisa faktor-faktor yang mempengaruhi setiap unsur. Sehingga dari hasil penelitian ini diharapkan akan memberikan saran dan masukan bagi manajemen Rumah Sakit Puri Cinere. Hasil penelitian diperoleh melalui kegiatan survey, pengumpulan data melalui pengamatan dokumen dan observasi di lapangan serta wawancara mendalam dengan pejabat struktural dan staf pelaksana. Masalah yang timbul dalam Pengendalian Manajemen Farmasi di Rumah Sakit Puri Cinere ini disebabkan oleh berbagai hal yang saling berkaitan seperti pengorganisasian yang belum efektif, kebijakan yang belum terarah dan belum direview secara berkala, penyusunan rencana kerja belum optimal, sistem pencatatan dan pelaporan yang belum baik, pembinaan personil yang masih kurang dan SPI yang belum berfungsi dengan baik. Untuk masa mendatang, bagi manajemen Rumah Sakit Puri Cinere disarankan untuk melakukan beberapa langkah penyempurnaan; sehingga dapat dicapai tujuan yaitu tersedianya obat dan alat kesehatan secara efisien.

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System Analysis of Controlling Pharmacy Management at Puri Cinere HospitalControlling Pharmacy Management at Puri Cinere Hospital is a system which is also being an important role, because the achievement of pharmacy management result depends on the sufficient or insufficient of the existing control. Broken medical equipments and expired medicine, as well as out of stock of the provision occasionally indicate that the control of medicine and medical equipment a part of the pharmacy management of the hospital is not good enough. This research was conducted at Puri Cinere Hospital which aims to get a picture of the factors that has influence to the control of the pharmacy management, to identify and analyze factors that has influence to each others. Therefore, result of the research is expected giving a suggestion and input for Puri Cinere Hospital. Result of the research was obtained through a survey activity, collecting data looking for document and observation in the field, as well as an interview with the structural officer and operational staff. Problems arise in controlling pharmacy, management at Puri Cinere Hospital are caused by different factors connecting to each others; as the organization that is not effective yet, policies that is not clear and has not been reviewed periodically, planning set up is not optimum yet, recording and reporting system has to be improved, personal development is not sufficient as SPI does not function well. In the future the management of Puri Cinere Hospital has to do some steps for improvement, to achieve the aim in providing medicine and medical equipment effectively.

Abstrak :
Tesis ini bertujuan untuk mengetahui posisi Brand Equity Rumah Sakit Puri Cinere menurut persepsi pelanggan poliklinik Rumah Sakit, faktor-faktor yang apa yang paling bermakna dan paling berhubungan dari 4 faktor yang mempengaruhi brand equity.Brand Equity diukur berdasarkan 4 variabel dari Aaker yaitu brand awarness, brand association,perceived quality, dan brand loyalty. Penelitian ini menggunakan metode penelitian deskriptif analitik dengan pendekatan crosssectional yang bersifat kuantitatif dilengkapi dengan metode kualitatif.Untuk memperoleh jumlah sample yang representatif maka digunakan teknik stratified random sampling sehingga diperoleh 96 responden. kemudian untuk memperoleh hasil, data kuestioner diolah secara univariat, bivariat dan uji regresi linier berganda. Hasil penelitian menunjukkan bahwa brand awarness, brand association, perceived quality dan brand loyalty memiliki hubungan yang signifikan terhadap brand Equity. Namun yang memberikan kontribusi terbesar adalah brand loyalty disusul oleh perceived quality. ...... This research is aimed to assess the position of Puri Cinere Hospital?s Brand Equity according to the Hospital outpatient?s customers, which factors among the four identified factors that have the most significant relationship affecting the Brand Equity. Brand Equity was measured based on four variables proposed by Aaker: Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty. This study used analytical descriptive method with quantitative cross sectional approach, complemented with qualitative method. Stratified random sampling technique was used to get 96 representative samples. Proceed from questionnaires was processed using univariat, bivariat, and multiple linear regression. Result from the study shows that Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty all have significant relationship with Brand Equity. However, out of those four mentioned variables, Brand Loyalty, followed by Perceived Quality are two variables that have the most contribution relationship to Brand Equity.