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"Industri pariwisata mudah dipengaruhi oleh hal-hal yang berkaitan dengan bencana alam, keamanan serta kebersihan pada destinasi wisata, efisiensi waktu, pemogokan transportasi, kualitas layanan pariwisata, dan lain sebagainya. Hal-hal tersebut dapat mempengaruhi ekonomi negara-negara berkembang yang industri pariwisatanya turut memberikan kontribusi devisa. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh perceived risks terhadap revisit intention ke Bali. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 140 responden dari kalangan milenial DKI Jakarta dengan metode non-probability sampling yaitu convenience sampling. Analisis regresi berganda diterapkan untuk mengetahui pengaruh perceived risks terhadap revisit intention, serta untuk mengetahui pengaruh tiap dimensi yang ada pada variabel perceived risks seperti physical risk, time risk, satisfaction risk, socio- psychological risk, dan performance risk, terhadap variabel revisit intention. Sebagai hasil dari penelitian ini, perceived risks berpengaruh secara signifikan terhadap revisit intention. Kemudian dimensi physical risk dan time risk berpengaruh secara signifikan dengan hubungan yang negatif terhadap revisit intention, satisfaction risk berpengaruh secara signifikan dengan hubungan negatif terhadap revisit intention, dan socio-psychological risk serta performance risk berpengaruh secara signifikan dengan hubungan positif terhadap revisit intention.

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The tourism industry are easily influenced by matters related to natural disasters, safety and cleanliness at tourism destinations, time efficiency, transportation delays, the quality of tourism services, and so on. These things could influence the economies of developing countries whose tourism industry also contributes to foreign exchange. The purpose of this research is to find out how revisit intention impacted by perceived risks. This research use a quantitative approach with a sample of 140 respondents from the Millennials in DKI Jakarta with a non- probability sampling method, namely convenience sampling. Multiple regression analysis is applied to determine the impacts of perceived risks towards revisit intention, as well as to determine the impacts of each perceived risks' dimensions such as physical risk, time risk, satisfaction risk, socio-psychological risk, and performance risk, towards revisit intention variable. As a result of this research, the impacts of perceived risks variable towards revisit intention variable proven to be significant. The dimensions of physical risk and time risk are significantly related with a negative relationship toward the revisit intention, satisfaction risk is significantly related with positive relationship towards revisit intention, socio-psychological risk and performance risk are significantly related with a positive relationship towards revisit intention."

"[ABSTRAKPenelitian ini dilakukan untuk meneliti pengaruh destination brand experience (DBE) terhadap satisfaction, intention to revisit dan intention to recommend pada youth travelers domestik yang melakukan destinasi ketempat-tempat pariwisata di wilayah Malang Raya. Penelitian ini akan menguji peran langsung komponen destination brand experience (DBE) yang terdiri dari empat dimensi, yaitu sensory, affective, behavioural, dan intellectual DBE, dan menguji peran satisfaction sebagai faktor mediasi pada destinasi dalam menentukan intensitas revisit dan rekomendasi worth-of-mouth. Penelitian dilakukan terhadap 114 oresponden yang berusia 16-30 tahun yang pernah melakukan destinasi wisata ke Malang Raya pada satu tahun terakhirABSTRACTThis research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year;This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year, This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year]"

"Jumlah kunjungan ulang pasien di Poliklinik Graha Eksekutif RSMH sebelum dan saat masa pandemi COVID-19 belum mencapai target 90% pada tahun 2019, 2020 dan 2021. RSMH perlu mencari tahu apa harapan pasien dengan melakukan pemasaran efektif dan optimal dalam upaya meningkatkan minat kunjungan ulang pasien melalui konsep bauran pemasaran. Bauran Pemasaran adalah kumpulan alat pemasaran untuk mempengaruhi permintaan produknya. Penelitian bertujuan mengetahui hubungan dan pengaruh bauran pemasaran 7P meliputi: produk (product), harga/tarif (price),tempat (place), promosi (promotion), profesional (professional), karyawan (people), kekuatan pemerintah (power) dengan minat kunjungan ulang pasien, serta penyusunan rekomendasi alternatif strategi pemasaran yang tepat. Penelitian dilaksanakan di Poliklinik Graha Eksekutif RSMH dengan mix method. Metode pengumpulan data kuesioner terhadap 215 responden selama tiga (3) bulan, wawancara terhadap 5 informan selama dua (2) bulan, FGD, dan telaah dokumen. Hasil penelitian kuantitatif didapatkan seluruh variabel 7P berhubungan dengan minat kunjungan ulang, variabel signifikan berpengaruh yaitu variabel harga/tarif, karyawan, promosi, kekuatan pemerintah dan yang paling dominan berpengaruh yaitu variabel tarif. Hasil penelitian kualitatif didapatkan rekomendasi alternatif strategi pemasaran jangka pendek >1 tahun meliputi : pelatihan public speaking dan service excellent, pengembangan SDM Unggul, memperluas networking untuk promosi, digitisasi tenaga kesehatan, promosi rutin, perbaikan interior eksterior, PKS pihak potensial, paket potongan 10%, diskon administrasi 50% dan mengoptimalkan Daftarinaja, telemedicine, Sijo, Sijadok dan jangka menengah >5 tahun meliputi : revisi tarif, penempatan karyawan right man on the right place, kebijakan remunerasi, pembuatan kios, menciptakan aplikasi RSMHClub, membuka brand produk, penerapan company branding, dan melakukan seminar pengampuan......The number of revisits patients in Executive Hall Polyclinic of the RSMH Palembang prior to and during COVID19 pandemic had not reached the designated target of 90% in 2019, 2020, and 2021. The RSMH needs to identify expectations from the patients by undertaking effective through the concept of mixed marketing. Mixed marketing is a set of marketing tools to influence demands toward a product. This research intended to acknowledge the relationships and influences from Mixed Marketing which the 7P; price; place; promotion; professionalism; people (staffing) and power government, toward revisiting interests among patients, and accordingly the composing of proper alternative marketing strategy for recommendation. The research was undertaken within Executive Hall Polyclinic of the RSMH Palembang by way of mixed methods comprising the method of questionnaire data gathering from 215 respondents within 3 (three) months; interviewing of five informants for 2 (two) months, FGD and literature review. Quantitative results from the research yielded that throughout all the 7P variables related to revisiting interests, the most significantlyinfluencing variables are pricing; people; promotion, and the power of government, whereas the most dominant variable is pricing. While qualitative results from research yielded a short term alternative marketing strategy for recommendation within the time span >1 year, namely public speaking and service excellence trainings; development of superior human resources, expansion of networking for promotion; digitalization of health workers; routine promotions; enhancements of interiors and exteriors; PKS of potential; 10% discount packages; 50% discount; along with optimization of the applications Daftarinaja; telemedicine; Sijo and Sijadok. For the medium term of >5 years the recommendations obtained are tariff revision; “right man on the right place ”staffing; remunerative policies; establishments of kiosks; creation of the RSMHClub app; setting up product branding; applying company branding and the organizing of remedial seminars."

"Perkembangan teknologi memberikan dampak bagi industri fashion untuk melakukan kegiatan pemasaran dalam memenuhi kebutuhan konsumen. Penggunaan teknologi digital dalam kegiatan pemasaran menciptakan peluang bagi merek untuk dapat berinteraksi dengan konsumen tanpa adanya interaksi secara langsung yang disebut contactless marketing. Penelitian ini bertujuan untuk mengetahui pengaruh contactless marketing yang diterapkan brand fashion H&M terhadap customer satisfaction dan revisit intention. Terdapat empat tools yang digunakan H&M dalam contactless marketing-nya yaitu AI chatbot, augmented reality (AR), virtual reality (VR), dan live streaming. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 151 responden yang merupakan pelanggan dari brand fashion H&M yang pernah menggunakan tools contactless marketing yang disediakan H&M. Penelitian ini menggunakan teknik pengolahan data statistik deskriptif, PLS-SEM, dan ANOVA dengan bantuan software SPSS dan SMART PLS-3. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara contactless marketing yang diterapkan H&M terhadap customer satisfaction dan revisit intention.

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Technological developments have an impact on the fashion industry to carry out marketing activities to meet consumer needs. The use of digital technology in marketing activities creates opportunities for brands to interact with consumers without interaction in person called contactless marketing. This study aims to determine the impact of contactless marketing of H&M on customer satisfaction and revisit intention. This study also looks at differences in consumer motivation, namely motivation to seek information and motivation to seek enjoyment in using contactless marketing tools from H&M which leads to customer satisfaction and revisit intention. There are four tools used by H&M in its contactless marketing, such as AI chatbot, augmented reality (AR), virtual reality (VR), and live streaming. This research uses a quantitative approach with a survey method of 151 respondents who are customers of the H&M brand who have used contactless marketing tools provided by H&M. This study uses descriptive statistical data processing techniques, PLS-SEM, and ANOVA using SPSS and SMART PLS-3 software. The results showed that there is a positive influence between contactless marketing implemented by H&M on customer satisfaction and revisit intention."

"Penelitian ini bertujuan untuk menguji pengaruh customer experience terhadap revisit intention melalui mediasi customer satisfaction pada Spincity Bowling Alley. Customer experience diperoleh dari berbagai pelayanan dan aktivitas yang diupayakan penyedia usaha yang berkaitan tertentu dengan mengoptimalkan sense (indera), feel (emosional), think (kognitif), act (tindakan), dan relate (hubungan). Penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian eksplanatif, dengan menyebarkan kuesioner ke 100 responden dengan teknik pengambilan sampel non-probability sampling. Hasil penelitian memnunjukkan bahwa pengalaman berkunjung ke Spincity Bowling Alley berpengaruh dengan keingan pengunjung untuk datang kembali dengan melihat kepuasan pelanggan selama berkunjung.

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The purpose this research is to examine the effect of customer experience on revisit intentions through mediation of customer satisfaction at Spincity Bowling Alley. Customer experience is obtained from various services and activities that are pursued by business providers related to certain things by optimizing senses, feel, think, act, and relate. This study uses a quantitative approach, the type of explanatory research, by distributing questionnaires to 100 respondents with a non-probability sampling technique. The results of the study indicate that the experience of visiting Spincity Bowling Alley has an effect on the desire of visitors to come back by looking at customer satisfaction during their visit."

"Latar Belakang: Pencapaian kinerja Rawat Jalan, Instalasi Gawat Darurat (IGD) dan Bed Occupancy Rate (BOR) di Rumah Sakit (RS) Hermina Tangerang mengalami fluktuatif, belum mencapai target yang ditentukan dan trendlinenya cenderung mengalami penurunan pada periode tahun 2018-2023. Penilaian google review RS Hermina Tangerang adalah 4,1 dari 5, dimana masih didapatkan banyak  keluhan mengenai kualitas pelayanan rawat inap di RS Hermina Tangerang. Hal ini mungkin menjadi penyebab rendahnya kunjungan ulang pasien ke RS Hermina Tangerang, Sehingga pencapaian Rawat Jalan, IGD dan BOR di RS Hermina Tangerang tidak mencapai target yang telah ditentukan. Apabila pencapaian tersebut dibiarkan terjadi terus menerus, akan berdampak signifikan pada pendapatan Rumah Sakit. Metode penelitian yang digunakan adalah mix methode, dengan tahap pertama survey, dan tahap kedua dengan action research. Data dikumpulkan melalui kuesioner yang dibagikan kepada pasien rawat inap di RS Hermina Tangerang dan wawancara dengan informan kunci. Analisis data kuantitatif dilakukan menggunakan model persamaan struktural (SEM) dengan pendekatan partial least square (PLS). Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap Word Of Mouth (WOM) dan minat kunjungan ulang pasien. Dimensi kualitas pelayanan yang meliputi tangibles, reliability, responsiveness, assurance, dan empathy, semuanya berkontribusi secara signifikan terhadap peningkatan WOM dan minat kunjungan ulang. Selain itu, WOM juga terbukti memiliki pengaruh positif dan signifikan terhadap minat kunjungan ulang pasien. Kesimpulan: Kualitas pelayanan  rawat inap di Rumah Sakit Hermina Tangerang sudah baik. Namun masih ada nilai dalam dimensi kualitas pelayanan yang kecil, menjadi ruang untuk RS Hermina Tangerang melakukan perbaikan dan meningkatkan kualitas pelayanan. Saran bagi manajemen rumah sakit adalah untuk terus meningkatkan kualitas pelayanan guna meningkatkan loyalitas pasien dan keberhasilan bisnis rumah sakit.

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Background: The performance achievements in Outpatient Services, Emergency Department (ED), and Bed Occupancy Rate (BOR) at Hermina Hospital Tangerang have been fluctuating, not reaching the set targets, and the trendline has tended to decline during the period 2018-2023. The Google review rating for Hermina Hospital Tangerang is 4.1 out of 5, where there are still many complaints regarding the quality of inpatient services at Hermina Hospital Tangerang. This may be the cause of the low rate of revisit intention patient to Hermina Hospital Tangerang. As a result, the achievements in Outpatient Services, ED, and BOR at Hermina Hospital Tangerang do not meet the predetermined targets. If this situation is allowed to continue, it will have a significant impact on the hospital's revenue. Methode: The research method used is a mixed method, with the first stage being a survey, and the second stage involving CDMG (Consensus Decision Making Group). Data were collected through questionnaires distributed to inpatients at Hermina Hospital Tangerang and interviews with key informants. Quantitative data analysis was conducted using structural equation modeling (SEM) with a partial least square (PLS) approach. Result: The research results show that service quality has a positive and significant influence on Word Of Mouth (WOM) and revisit intention. The dimensions of service quality, including tangibles, reliability, responsiveness, assurance, and empathy, all contribute significantly to the increase in WOM and revisit intention. Moreover, WOM also has a proven positive and significant influence on revisit intention. Conclusion: The quality of inpatient services at Hermina Hospital Tangerang is already good. However, there are still low scores in certain service quality dimensions, providing an opportunity for Hermina Hospital Tangerang to make improvements and enhance service quality. The recommendation for hospital management is to continuously improve service quality to increase patient loyalty and business success of the hospital."

"Pemakaian teknologi Augmented Reality kepada Revisit Intention melalui E-Customer Satisfaction pada pengguna website kosmetik halal Wardah di DKI Jakarta. Augmented Reality dipilih selaku variabel bebas karena kemampuannya untuk mengembangkan pengalaman belanja interaktif dan kepuasan pelanggan. Revisit Intention dipakai selaku variabel terikat untuk memahami niat pelanggan mengunjungi kembali situs web, sementara E-Customer Satisfaction berperan selaku variabel mediasi. Pendekatan penelitian memakai metode kuantitatif dengan penyebaran kuesioner kepada 180 responden yang pernah memakai fitur Augmented Reality pada website Wardah. Analisis data dilaksanakan memakai Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian memperlihatkan bahwa Augmented Reality berdampak positif kepada Revisit Intention dan E-Customer Satisfaction. Selain itu, E-Customer Satisfaction terbukti secara signifikan memediasi relasi antara Augmented Reality dan Revisit Intention. Temuan ini menyediakan kontribusi praktis bagi pengembangan strategi pemasaran digital melalui teknologi inovatif seperti Augmented Reality, khususnya di industri kosmetik halal.

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The use of Augmented Reality technology on Revisit Intention through E-Customer Satisfaction among users of the halal cosmetic website Wardah in DKI Jakarta is analyzed. Augmented Reality was selected as the independent variable due to its ability to enhance interactive shopping experiences and e-customer satisfaction. Revisit Intention was used as the dependent variable to understand customers' intention to revisit the website, while E-Customer Satisfaction acted as the mediating variable. The research employed a quantitative approach by distributing questionnaires to 180 respondents who had used the Augmented Reality feature on the Wardah website. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that Augmented Reality positively influences Revisit Intention and E-Customer Satisfaction. Moreover, E-Customer Satisfaction significantly mediates the relationship between Augmented Reality and Revisit Intention. These findings provide practical contributions to developing digital marketing strategies through innovative technologies such as Augmented Reality, particularly in the halal cosmetic industry"

"Kepatuhan kunjungan ulang pasien rujukan persalinan merupakan salah satu upaya menurun AKI. AKI di RSUP Fatmawati 100% berasal dari kasus rujukan, dan pada bulan Januari, Februari dan Maret 2004 pasien rujukan persalinan yang patuh melakukan kontrol hanya 25%. Kasus rujukan persalinan 95,7% mempunyai penyulit sehingga perlu kunjungan ulang, mengingat asuhan masa nifas sangat penting dimana perlu memberikan konseling KB sedini mungkin, bahaya kehamilan yang akan datang, serta untuk mengetahui dampak intervensi sebelumnya, maka perlu identifikasi faktor-faktor penyebabnya.Tujuan penelitian ini adalah diketahuinya gambaran kepatuhan kunjungan ulang pasien rujukan persalinan dan faktor-faktor yang mempengaruhinya di RSUP Fatmawati Jakarta tahun 2003-2004. Penelitian menggunakan desain cross sectional. Responden dalam penelitian ini, adalah ibu hamil trimester ke III yang dirujuk untuk bersalin dari tanggal 1 juni 2003 sampai dengan 31 Mei 2004, menggunakan data sekunder, pengambilan sampel secara simpel random sampling sebanyak 212 orang.Hasil penelitian ini menunjukan tingkat kepatuhan sebesar 18,9%. Penelitian ini dari 12 variabel yang diteliti yang ada hubungan bermakna adalah 5 variabel yaitu umur, paritas, jarak kelahiran, pendidikan ibu, pengalaman berobat, dengan kepatuhan kunjungan ulang. Untuk variabel pekerjaan ibu, pekerjaan kepala keluarga, penanggung biaya, jarak tempuh, riwayat persalinan yang lalu, penyulit kehamilan, dan penyakit yang diderita ibu tidak hubungan. Dalam hal ini lima dari dua betas hipotesa yang berhasil dibuktikan kebenarannya.Dan hanya 2 variabel yang secara signifikan berhubungan yaitu jarak kehamilan dan pengalaman berobat. Dimana setiap kenaikan 1 tahun jarak kelahiran berpeluang untuk melakukan kunjungan ulang sebesar 1,21 kali dengan (95% CI: 1.03-1,43) setelah dikontrol pengalaman berobat. Responden yang berpengalaman berobat berpeluang untuk patuh sebesar 6.61 kali dengan ( 95% CI:3,07-14,20) setelah dikontrol variabel jarak kelahiran responden.Dari 12 variabel independen yang dapat diintervensi untuk meningkatkan kepatuhan di rumah sakit hanya I variabel adalah pengalaman berobat dan 11 variabel Iainnya yang berasal dari iuar rumah sakitldiluar kontrol RSUP Fatmawati, intervensinya harus dilakukan dengan koordinasi lintas sektoral baik DepKes, Depag, Depdiknas, Departemen Pemberdayaan Wanita, Depdagri dan LSM.

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Factors Related To Compliance Of Revisit Among Referred Delivery Patients In Fatmawati General Hospital, Jakarta 2003-2004Revisit compliance among referred delivery patients is one of important effort to reduce Maternal Mortality Rate. In the Fatmawati General Hospital all maternal death was caused by referred delivery cases. During January, February and March 2004 the revisit compliance of the referred delivery cases was only 25%. Revisit during post partum period is absolutely important since during this time it is timely appropriate to early introduce family planning methods for preventing future problems of maternal and newborn health_ Therefore, it is quite important to identify factors related with the revisit compliance of the referred delivery patients in the hospital.

The objective of this study was to assess factors related to revisit compliance among referred delivery patients in the Fatmawati General Hospital 2003-2004. The design of the study was a cross-sectional design. Population of the study was 3'1 quarter pregnant women who were referred to the delivery room and had a referral letter. The referral took place between June 1 2003 to May 31, 2004. A total of 212 sample of the study was selected using a simple random sampling method.

Results of the study indicated that the revisit compliance of the referred delivery patients in the Fatmawati General Hospital was 18,9%. In addition, it showed that there was a significant correlation between revisit compliance of the patients with the following independent variables namely age, parity, birth space, education of mothers, and previous experience of using the hospital services. There was no significant relationship between revisit compliance with the following variables: work status of the mother, occupation of the head of household, person respoiisible for cost of care in the hospital, distance of home to hospital, obstetric history, problems of pregnancy and diseases affecting the mothers. In this study, 5 out of 12 hypotheses was accepted.

There were significant relationship between birth space and the experience of utilization of hospital services of the pregnant women. After being controlled with the previous experience of the pregnant women in using hospital service, for each year increase of birth space provides a chance of revisit compliance 1.21 times (95% confidence interval 1,03-1,43). After being control with variable of birth space, those pregnant women who had experience in using previous hospital service had a chance 6,61 times (95% confidence interval 3,07-14,20).

Out of 12 variables that are amenable to intervention only previous experience of using hospital service which could be intervened by the hospital. Some other variables such as birth space, occupation of the husband, obstetric history etc could only be intervened by inter-sectoral cooperation among different institutions. Therefore, it is strongly recommended that the improvement of women status and their empowerment should become a priority of the government and non-government intervention."

"ABSTRAKTesis ini membahas pengaruh Experiential Quality, Excitement, Museum Image, dan Experiential satisfaction pada Museum MACAN Jakarta terhadap Revisit Intention. Penelitian ini merupakan penelitian deskriptif dengan teknik sampel non-probability sampling. Hasil penelitian membuktikan adanya pengaruh positif secara signifikan pada keempat dimensi primer Experiential Quality terhadap Experiential Quality. Selain itu, ditemukan adanya pengaruh positif antara experiential quality terhadap excitement, excitement terhadap experiential satisfaction, experiential quality terhadap experiential satisfaction, experiential satisfaction terhadap revisit intention, experiential quality terhadap museum image, serta museum image terhadap experiential satisfaction. Penelitian pun membuktikan pengaruh secara tidak langsung dari Experiential Quality terhadap Revisit Intention yang secara signifikan dimediasi oleh Excitement, Museum Image, dan Experiential satisfaction.

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ABSTRACTThis thesis discusses the influence of Experiential Quality, Excitement, Image Museum, and Experiential satisfaction in the MACAN Jakarta Museum on Revisit Intention. This research is a descriptive study with a non-probability sampling technique sample. The results of this research prove a significant positive effect on the four primary dimensions of Experiential Quality on Experiential Quality. In addition, the researcher found positive effects between experiential quality on excitement, excitement on experiential satisfaction, experiential quality on experiential satisfaction, experiential satisfaction on revisit intention, experiential quality on museum image, and museum image on experiential satisfaction. Research also proves the indirect effect of Experiential Quality on Revisit Intention, which is significantly mediated by Excitement, Museum Image, and Experiential satisfaction."

"ABSTRAK

Servicescape merupakan salah satu aspek yang berpengaruh terhadap niat konsumen untuk mengunjungi bank. Penelitian ini bertujuan untuk menganalisis pengaruh servicescape terhadap pleasure-feeling konsumen, pengaruh pleasure-feeling terhadap revisit intention, pengaruh servicescape terhadap perceived service quality, pengaruh perceived service quality terhadap revisit intention, dan pengaruh perceived service quality terhadap pleasure-feeling. Data dalam penelitian ini berasal dari data primer melalui penyebaran kuesioner menggunakan sampel sebanyak 171 responden dan kuesioner menggunakan skala Likert 1-7. Hasil penelitian ini menunjukkan servicescape berpengaruh signifikan terhadap pleasure-feeling, pleasure-feeling berpengaruh signifikan terhadap revisit intention. Servicescape berpengaruh signifikan terhadap perceived service quality. Perceived service quality tidak berpengaruh terhadap revisit Intention. Untuk berpengaruh signifikan terhadap revisit intention, servicescape harus dimediasi oleh pleasure-feeling dan perceived service quality. Perceived service quality berpengaruh signifikan terhadap pleasure-feeling. Penelitian di dalam jurnal terdahulu meneliti hubungan di antara variabel tersebut dan hasil penelitian menunjukkan adanya hubungan yang signifikan di antara variabel tersebut. Penelitian sebelumnya menggunakan variabel moderasi, namun hasil penelitian terdahulu memiliki kesamaan dengan hasil penelitian ini.

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ABSTRACT

Servicescape is one aspect which influences of consumer’s intention to visit the bank. The purpose of this study is to analyze the influence of servicescape to consumer’s pleasure-feeling, influence of pleasure-feeling to revisit intention, influence of servicescape to perceived service quality, influence of perceived service quality to revisit intention, and influence of perceived service quality to pleasure-feeling. Data in this study has been generated from primary source through the questionnaire which has been distributed to 171 respondent and the questionnaire has been using Likert Scale 1-7. The results show that servicescape influences pleasure-feeling significantly, pleasure-feeling influences revisit intention significantly. Servicescape influences perceived service quality significantly. Perceived service quality does not influence revisit intention. To be able influences revisit intention significantly, servicescape should be mediated significantly by pleasure-feeling and perceived service quality. Perceived service quality influences pleasure-feeling significantly. Previous journal study has examined the relationship between these variables and expressed significant relationship between them. Previous study have been using moderated variable, but the results of previous study have no differences with the current study.

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