Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 45 dokumen yang sesuai dengan query
cover
Indira Rizki Puspabisma
Abstrak :
Industri pariwisata mudah dipengaruhi oleh hal-hal yang berkaitan dengan bencana alam, keamanan serta kebersihan pada destinasi wisata, efisiensi waktu, pemogokan transportasi, kualitas layanan pariwisata, dan lain sebagainya. Hal-hal tersebut dapat mempengaruhi ekonomi negara-negara berkembang yang industri pariwisatanya turut memberikan kontribusi devisa. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh perceived risks terhadap revisit intention ke Bali. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 140 responden dari kalangan milenial DKI Jakarta dengan metode non-probability sampling yaitu convenience sampling. Analisis regresi berganda diterapkan untuk mengetahui pengaruh perceived risks terhadap revisit intention, serta untuk mengetahui pengaruh tiap dimensi yang ada pada variabel perceived risks seperti physical risk, time risk, satisfaction risk, socio- psychological risk, dan performance risk, terhadap variabel revisit intention. Sebagai hasil dari penelitian ini, perceived risks berpengaruh secara signifikan terhadap revisit intention. Kemudian dimensi physical risk dan time risk berpengaruh secara signifikan dengan hubungan yang negatif terhadap revisit intention, satisfaction risk berpengaruh secara signifikan dengan hubungan negatif terhadap revisit intention, dan socio-psychological risk serta performance risk berpengaruh secara signifikan dengan hubungan positif terhadap revisit intention. ...... The tourism industry are easily influenced by matters related to natural disasters, safety and cleanliness at tourism destinations, time efficiency, transportation delays, the quality of tourism services, and so on. These things could influence the economies of developing countries whose tourism industry also contributes to foreign exchange. The purpose of this research is to find out how revisit intention impacted by perceived risks. This research use a quantitative approach with a sample of 140 respondents from the Millennials in DKI Jakarta with a non- probability sampling method, namely convenience sampling. Multiple regression analysis is applied to determine the impacts of perceived risks towards revisit intention, as well as to determine the impacts of each perceived risks' dimensions such as physical risk, time risk, satisfaction risk, socio-psychological risk, and performance risk, towards revisit intention variable. As a result of this research, the impacts of perceived risks variable towards revisit intention variable proven to be significant. The dimensions of physical risk and time risk are significantly related with a negative relationship toward the revisit intention, satisfaction risk is significantly related with positive relationship towards revisit intention, socio-psychological risk and performance risk are significantly related with a positive relationship towards revisit intention.
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2020
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Afrimelda Syafarudin
Abstrak :
Jumlah kunjungan ulang pasien di Poliklinik Graha Eksekutif RSMH sebelum dan saat masa pandemi COVID-19 belum mencapai target 90% pada tahun 2019, 2020 dan 2021. RSMH perlu mencari tahu apa harapan pasien dengan melakukan pemasaran efektif dan optimal dalam upaya meningkatkan minat kunjungan ulang pasien melalui konsep bauran pemasaran. Bauran Pemasaran adalah kumpulan alat pemasaran untuk mempengaruhi permintaan produknya. Penelitian bertujuan mengetahui hubungan dan pengaruh bauran pemasaran 7P meliputi: produk (product), harga/tarif (price),tempat (place), promosi (promotion), profesional (professional), karyawan (people), kekuatan pemerintah (power) dengan minat kunjungan ulang pasien, serta penyusunan rekomendasi alternatif strategi pemasaran yang tepat. Penelitian dilaksanakan di Poliklinik Graha Eksekutif RSMH dengan mix method. Metode pengumpulan data kuesioner terhadap 215 responden selama tiga (3) bulan, wawancara terhadap 5 informan selama dua (2) bulan, FGD, dan telaah dokumen. Hasil penelitian kuantitatif didapatkan seluruh variabel 7P berhubungan dengan minat kunjungan ulang, variabel signifikan berpengaruh yaitu variabel harga/tarif, karyawan, promosi, kekuatan pemerintah dan yang paling dominan berpengaruh yaitu variabel tarif. Hasil penelitian kualitatif didapatkan rekomendasi alternatif strategi pemasaran jangka pendek >1 tahun meliputi : pelatihan public speaking dan service excellent, pengembangan SDM Unggul, memperluas networking untuk promosi, digitisasi tenaga kesehatan, promosi rutin, perbaikan interior eksterior, PKS pihak potensial, paket potongan 10%, diskon administrasi 50% dan mengoptimalkan Daftarinaja, telemedicine, Sijo, Sijadok dan jangka menengah >5 tahun meliputi : revisi tarif, penempatan karyawan right man on the right place, kebijakan remunerasi, pembuatan kios, menciptakan aplikasi RSMHClub, membuka brand produk, penerapan company branding, dan melakukan seminar pengampuan. .....The number of revisits patients in Executive Hall Polyclinic of the RSMH Palembang prior to and during COVID19 pandemic had not reached the designated target of 90% in 2019, 2020, and 2021. The RSMH needs to identify expectations from the patients by undertaking effective through the concept of mixed marketing. Mixed marketing is a set of marketing tools to influence demands toward a product. This research intended to acknowledge the relationships and influences from Mixed Marketing which the 7P; price; place; promotion; professionalism; people (staffing) and power government, toward revisiting interests among patients, and accordingly the composing of proper alternative marketing strategy for recommendation. The research was undertaken within Executive Hall Polyclinic of the RSMH Palembang by way of mixed methods comprising the method of questionnaire data gathering from 215 respondents within 3 (three) months; interviewing of five informants for 2 (two) months, FGD and literature review. Quantitative results from the research yielded that throughout all the 7P variables related to revisiting interests, the most significantlyinfluencing variables are pricing; people; promotion, and the power of government, whereas the most dominant variable is pricing. While qualitative results from research yielded a short term alternative marketing strategy for recommendation within the time span >1 year, namely public speaking and service excellence trainings; development of superior human resources, expansion of networking for promotion; digitalization of health workers; routine promotions; enhancements of interiors and exteriors; PKS of potential; 10% discount packages; 50% discount; along with optimization of the applications Daftarinaja; telemedicine; Sijo and Sijadok. For the medium term of >5 years the recommendations obtained are tariff revision; “right man on the right place ”staffing; remunerative policies; establishments of kiosks; creation of the RSMHClub app; setting up product branding; applying company branding and the organizing of remedial seminars.
Depok: Fakultas Kesehatan Masyarakat Universitas Indonesia, 2022
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
cover
Ayu Ariandini
Abstrak :
[ABSTRAK
Penelitian ini dilakukan untuk meneliti pengaruh destination brand experience (DBE) terhadap satisfaction, intention to revisit dan intention to recommend pada youth travelers domestik yang melakukan destinasi ketempat-tempat pariwisata di wilayah Malang Raya. Penelitian ini akan menguji peran langsung komponen destination brand experience (DBE) yang terdiri dari empat dimensi, yaitu sensory, affective, behavioural, dan intellectual DBE, dan menguji peran satisfaction sebagai faktor mediasi pada destinasi dalam menentukan intensitas revisit dan rekomendasi worth-of-mouth. Penelitian dilakukan terhadap 114 oresponden yang berusia 16-30 tahun yang pernah melakukan destinasi wisata ke Malang Raya pada satu tahun terakhir ABSTRACT
This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year;This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year, This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year]
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S61867
UI - Skripsi Membership  Universitas Indonesia Library
cover
Amalia Savitri
Abstrak :
Perkembangan teknologi memberikan dampak bagi industri fashion untuk melakukan kegiatan pemasaran dalam memenuhi kebutuhan konsumen. Penggunaan teknologi digital dalam kegiatan pemasaran menciptakan peluang bagi merek untuk dapat berinteraksi dengan konsumen tanpa adanya interaksi secara langsung yang disebut contactless marketing. Penelitian ini bertujuan untuk mengetahui pengaruh contactless marketing yang diterapkan brand fashion H&M terhadap customer satisfaction dan revisit intention. Terdapat empat tools yang digunakan H&M dalam contactless marketing-nya yaitu AI chatbot, augmented reality (AR), virtual reality (VR), dan live streaming. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 151 responden yang merupakan pelanggan dari brand fashion H&M yang pernah menggunakan tools contactless marketing yang disediakan H&M. Penelitian ini menggunakan teknik pengolahan data statistik deskriptif, PLS-SEM, dan ANOVA dengan bantuan software SPSS dan SMART PLS-3. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara contactless marketing yang diterapkan H&M terhadap customer satisfaction dan revisit intention. ......Technological developments have an impact on the fashion industry to carry out marketing activities to meet consumer needs. The use of digital technology in marketing activities creates opportunities for brands to interact with consumers without interaction in person called contactless marketing. This study aims to determine the impact of contactless marketing of H&M on customer satisfaction and revisit intention. This study also looks at differences in consumer motivation, namely motivation to seek information and motivation to seek enjoyment in using contactless marketing tools from H&M which leads to customer satisfaction and revisit intention. There are four tools used by H&M in its contactless marketing, such as AI chatbot, augmented reality (AR), virtual reality (VR), and live streaming. This research uses a quantitative approach with a survey method of 151 respondents who are customers of the H&M brand who have used contactless marketing tools provided by H&M. This study uses descriptive statistical data processing techniques, PLS-SEM, and ANOVA using SPSS and SMART PLS-3 software. The results showed that there is a positive influence between contactless marketing implemented by H&M on customer satisfaction and revisit intention.
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2024
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Trya Rahmawati
Abstrak :
Penelitian ini bertujuan untuk menguji pengaruh customer experience terhadap revisit intention melalui mediasi customer satisfaction pada Spincity Bowling Alley. Customer experience diperoleh dari berbagai pelayanan dan aktivitas yang diupayakan penyedia usaha yang berkaitan tertentu dengan mengoptimalkan sense (indera), feel (emosional), think (kognitif), act (tindakan), dan relate (hubungan). Penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian eksplanatif, dengan menyebarkan kuesioner ke 100 responden dengan teknik pengambilan sampel non-probability sampling. Hasil penelitian memnunjukkan bahwa pengalaman berkunjung ke Spincity Bowling Alley berpengaruh dengan keingan pengunjung untuk datang kembali dengan melihat kepuasan pelanggan selama berkunjung. ...... The purpose this research is to examine the effect of customer experience on revisit intentions through mediation of customer satisfaction at Spincity Bowling Alley. Customer experience is obtained from various services and activities that are pursued by business providers related to certain things by optimizing senses, feel, think, act, and relate. This study uses a quantitative approach, the type of explanatory research, by distributing questionnaires to 100 respondents with a non-probability sampling technique. The results of the study indicate that the experience of visiting Spincity Bowling Alley has an effect on the desire of visitors to come back by looking at customer satisfaction during their visit.
Depok: Fakultas Ilmu Adminstrasi Universitas Indonesia, 2022
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Sudarmi
Abstrak :
Kepatuhan kunjungan ulang pasien rujukan persalinan merupakan salah satu upaya menurun AKI. AKI di RSUP Fatmawati 100% berasal dari kasus rujukan, dan pada bulan Januari, Februari dan Maret 2004 pasien rujukan persalinan yang patuh melakukan kontrol hanya 25%. Kasus rujukan persalinan 95,7% mempunyai penyulit sehingga perlu kunjungan ulang, mengingat asuhan masa nifas sangat penting dimana perlu memberikan konseling KB sedini mungkin, bahaya kehamilan yang akan datang, serta untuk mengetahui dampak intervensi sebelumnya, maka perlu identifikasi faktor-faktor penyebabnya. Tujuan penelitian ini adalah diketahuinya gambaran kepatuhan kunjungan ulang pasien rujukan persalinan dan faktor-faktor yang mempengaruhinya di RSUP Fatmawati Jakarta tahun 2003-2004. Penelitian menggunakan desain cross sectional. Responden dalam penelitian ini, adalah ibu hamil trimester ke III yang dirujuk untuk bersalin dari tanggal 1 juni 2003 sampai dengan 31 Mei 2004, menggunakan data sekunder, pengambilan sampel secara simpel random sampling sebanyak 212 orang. Hasil penelitian ini menunjukan tingkat kepatuhan sebesar 18,9%. Penelitian ini dari 12 variabel yang diteliti yang ada hubungan bermakna adalah 5 variabel yaitu umur, paritas, jarak kelahiran, pendidikan ibu, pengalaman berobat, dengan kepatuhan kunjungan ulang. Untuk variabel pekerjaan ibu, pekerjaan kepala keluarga, penanggung biaya, jarak tempuh, riwayat persalinan yang lalu, penyulit kehamilan, dan penyakit yang diderita ibu tidak hubungan. Dalam hal ini lima dari dua betas hipotesa yang berhasil dibuktikan kebenarannya. Dan hanya 2 variabel yang secara signifikan berhubungan yaitu jarak kehamilan dan pengalaman berobat. Dimana setiap kenaikan 1 tahun jarak kelahiran berpeluang untuk melakukan kunjungan ulang sebesar 1,21 kali dengan (95% CI: 1.03-1,43) setelah dikontrol pengalaman berobat. Responden yang berpengalaman berobat berpeluang untuk patuh sebesar 6.61 kali dengan ( 95% CI:3,07-14,20) setelah dikontrol variabel jarak kelahiran responden. Dari 12 variabel independen yang dapat diintervensi untuk meningkatkan kepatuhan di rumah sakit hanya I variabel adalah pengalaman berobat dan 11 variabel Iainnya yang berasal dari iuar rumah sakitldiluar kontrol RSUP Fatmawati, intervensinya harus dilakukan dengan koordinasi lintas sektoral baik DepKes, Depag, Depdiknas, Departemen Pemberdayaan Wanita, Depdagri dan LSM.
Factors Related To Compliance Of Revisit Among Referred Delivery Patients In Fatmawati General Hospital, Jakarta 2003-2004Revisit compliance among referred delivery patients is one of important effort to reduce Maternal Mortality Rate. In the Fatmawati General Hospital all maternal death was caused by referred delivery cases. During January, February and March 2004 the revisit compliance of the referred delivery cases was only 25%. Revisit during post partum period is absolutely important since during this time it is timely appropriate to early introduce family planning methods for preventing future problems of maternal and newborn health_ Therefore, it is quite important to identify factors related with the revisit compliance of the referred delivery patients in the hospital. The objective of this study was to assess factors related to revisit compliance among referred delivery patients in the Fatmawati General Hospital 2003-2004. The design of the study was a cross-sectional design. Population of the study was 3'1 quarter pregnant women who were referred to the delivery room and had a referral letter. The referral took place between June 1 2003 to May 31, 2004. A total of 212 sample of the study was selected using a simple random sampling method. Results of the study indicated that the revisit compliance of the referred delivery patients in the Fatmawati General Hospital was 18,9%. In addition, it showed that there was a significant correlation between revisit compliance of the patients with the following independent variables namely age, parity, birth space, education of mothers, and previous experience of using the hospital services. There was no significant relationship between revisit compliance with the following variables: work status of the mother, occupation of the head of household, person respoiisible for cost of care in the hospital, distance of home to hospital, obstetric history, problems of pregnancy and diseases affecting the mothers. In this study, 5 out of 12 hypotheses was accepted. There were significant relationship between birth space and the experience of utilization of hospital services of the pregnant women. After being controlled with the previous experience of the pregnant women in using hospital service, for each year increase of birth space provides a chance of revisit compliance 1.21 times (95% confidence interval 1,03-1,43). After being control with variable of birth space, those pregnant women who had experience in using previous hospital service had a chance 6,61 times (95% confidence interval 3,07-14,20). Out of 12 variables that are amenable to intervention only previous experience of using hospital service which could be intervened by the hospital. Some other variables such as birth space, occupation of the husband, obstetric history etc could only be intervened by inter-sectoral cooperation among different institutions. Therefore, it is strongly recommended that the improvement of women status and their empowerment should become a priority of the government and non-government intervention.
Depok: Universitas Indonesia, 2004
T12815
UI - Tesis Membership  Universitas Indonesia Library
cover
Dwina Deandra Subroto
Abstrak :
ABSTRAK
Tesis ini membahas pengaruh Experiential Quality, Excitement, Museum Image, dan Experiential satisfaction pada Museum MACAN Jakarta terhadap Revisit Intention. Penelitian ini merupakan penelitian deskriptif dengan teknik sampel non-probability sampling. Hasil penelitian membuktikan adanya pengaruh positif secara signifikan pada keempat dimensi primer Experiential Quality terhadap Experiential Quality. Selain itu, ditemukan adanya pengaruh positif antara experiential quality terhadap excitement, excitement terhadap experiential satisfaction, experiential quality terhadap experiential satisfaction, experiential satisfaction terhadap revisit intention, experiential quality terhadap museum image, serta museum image terhadap experiential satisfaction. Penelitian pun membuktikan pengaruh secara tidak langsung dari Experiential Quality terhadap Revisit Intention yang secara signifikan dimediasi oleh Excitement, Museum Image, dan Experiential satisfaction.
ABSTRACT
This thesis discusses the influence of Experiential Quality, Excitement, Image Museum, and Experiential satisfaction in the MACAN Jakarta Museum on Revisit Intention. This research is a descriptive study with a non-probability sampling technique sample. The results of this research prove a significant positive effect on the four primary dimensions of Experiential Quality on Experiential Quality. In addition, the researcher found positive effects between experiential quality on excitement, excitement on experiential satisfaction, experiential quality on experiential satisfaction, experiential satisfaction on revisit intention, experiential quality on museum image, and museum image on experiential satisfaction. Research also proves the indirect effect of Experiential Quality on Revisit Intention, which is significantly mediated by Excitement, Museum Image, and Experiential satisfaction.
2020
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
cover
Shanty Roulina
Abstrak :
ABSTRAK
Cultural tourism saat ini dapat dilihat sebagai pengungkit yang penting bagi pembangunan ekonomi, salah satunya adalah museum yang merupakan daya tarik pariwisata dan mulai melebarkan dirinya kepada aspek kebudayaan. Meskipun masih bersaing dengan daya tarik wisata yang lain, museum mulai berbenah diri untuk lebih banyak menarik wisatawan. Museum Kepresidenan adalah salah satu museum baru di Kota Bogor, keberadaannya di Bogor menambah daya tarik sebagai satu-satunya museum yang berada dalam kompleks Istana dan memiliki keunikan aspek keamanan yang tidak dimiliki museum lain. Penelitian ini bertujuan untuk melihat bagaimana faktor-faktor pendorong dan penarik dari pengunjung dapat menghasilkan kepuasan dan menimbulkan loyalitas mereka untuk kembali dan merekomendasikan kunjungan ke museum. Selain itu penelitian ini juga melihat eksternalitas dari hadirnya Museum Kepresidenan di Kota Bogor. Diharapkan hasil penelitian akan menjadi masukan bagi perencanaan stratejik museum selanjutnya. Instrument penelitian menggunakan kuesioner yang disebar kepada 293 pengunjung, menggunakan Structural Equation Model dalam mengkonfirmasi dan memprediksi hubungan yang terjadi. Hasil dari penelitian adalah terdapat pengaruh yang positif dan signifikan antara faktor pendorong dan faktor penarik kepada kepuasan, dan kepuasan kepada loyalitas.
ABSTRACT
Cultural tourism nowadays can be seen as an important lever for economic development. Even museum still have to compete with other tourism destinations, but many museums now are doing any effort to change the old images and trying to attract more people. Museum Kepresidenan RI is one of the latest museum in Bogor City, its existence now enhances tourism attractions on Bogor City. This study aims to reveal how visitors rsquo push factors and pull factors can meet their satisfaction, and then resulting loyalty to revisit and to recommend visiting Museum of Presidents of Republic of Indonesia. This study also tried to analyze externalities of Museum Kepresidenan for Bogor City. The result of the research can be used by the museum as a feedback for strategic planning in the future. The instrument for this research is using questionnaire seminated to 293 visitors, and then using Structural Equation Model in confirming and predicting the relations among the latent construct. The findings reveal that there is a positive relation and significant between push and pull factors to satisfaction, and satisfaction to loyalty.
2017
T49314
UI - Tesis Membership  Universitas Indonesia Library
cover
Indriati Permanasari
Abstrak :
Pariwisata merupakan industri yang berperan dalam perekonomian suatu negara. termasuk penciptaan lapangan kerja. Oleh karena itu, banyak negara bertujuan untuk meningkatkan industri pariwisata yang dimiliki. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi intensi wisatawan untuk mengunjungi kembali suatu destinasi. Hipotesis diuji secara empiris dengan mengambil sampel 250 wisatawan nusantara dan Labuan Bajo sebagai objek penelitian. Hasil dari penelitian ini mengungkapkan bahwa beberapa destination attributes berpengaruh terhadap experience quality wisatawan, baik secara positif maupun negatif. Selain itu, beberapa dimensi dari experience quality memiliki pengaruh signifikan terhadap trip satisfaction, di mana hal ini berkorelasi positif dengan intention to revisit wisatawan. Model penelitian mengeksplorasi hubungan tersebut dengan menggunakan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM). Temuan penelitian ini diharapkan dapat memberikan informasi mengenai proses pengambilan keputusan wisatawan untuk mengunjungi kembali sebuah destinasi, dalam konteks pariwisata di negara berkembang, yaitu Indonesia. ......Tourism has long been known for its potential contribution to a countrys economy, including job creation. Therefore, many countries are aiming to develop and grow their tourism industry. This study aims to analyse factors that influenced travellers intention to revisit a destination. The hypotheses were empirically tested with samples of 250 Indonesian tourists and Labuan Bajo as the object analysed. The findings revealed that various destination attributes influenced the travellers experience quality, either positively or negatively. Furthermore, some dimensions of the travellers experience quality have a significant effect on the travellers trip satisfaction and subsequently, it positively correlates with their intention to revisit the destination. The research model explored the relationship by using a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The research findings hopefully offer key insights into the process of traveller decision making upon whether to revisit a destination, in the context of tourism in an emerging market, namely Indonesia.
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
cover
Natia Humairah
Abstrak :
Studi ini meneliti hubungan antara halal tourism (pariwisata halal), tourist experience (pengalaman wisata), dan constraint (kendala) untuk mengidentifikasi peran khusus dari atribut-atribut dalam membentuk destination image (citra daerah tujuan) dan revisit intention (intensi mengunjungi kembali) ke Lombok. Populasi penelitian terdiri dari 330 tanggapan survei dari wisatawan domestik Lombok. Untuk mencapai tujuan ini, pemodelan persamaan struktural digunakan untuk menganalisis data menggunakan PLS untuk menguji dampak dimensi dan variabel yang mempengaruhi destination image dan revisit intention. Lima dimensi halal tourism attributes (lingkungan sosial, fasilitas, makanan dan minuman, layanan, dan staf), empat dimensi tourist experience (escapism, entertainment, esthetics, dan education), tiga dimensi constraint (avaibility, structural, dan interpersonal), tiga dimensi destination image (scenery, infrastructure, affective dan water sports), dan tiga atribut revisit intention diidentifikasi. Analisis regresi kuadrat terkecil parsial menunjukkan bahwa tourist experience menentukan peran terbesar dalam destination image. Hasil penelitian menentukan apakah keberadaan faktor pariwisata halal dapat mempengaruhi citra tujuan dan membuat wisatawan untuk mengunjungi kembali Lombok di masa depan, oleh karena itu pemasar dapat menciptakan nilai tambah untuk daerah tujuan wisata yang dikelola dengan mempertimbangkan faktor-faktor pariwisata halal. ......This study examines the relationship between halal tourism, travel experience, and constraint to identify the particular role of the attributes in forming destination image and revisit intention to Lombok. The study population comprises of 330 survey responses from domestic tourists of Lombok. In order to achieve this objective, structural equation modelling was used to analyze the data using PLS to examine the impact of dimensions and variable that influence destination image and revisit intention. Five dimensions of halal tourism (social environment, facilities, food and beverages, service, and staff), four dimensions of travel experience (escapism, entertainment, esthetics, and education), three dimensions of constraints (avaibility, structural, and interpersonal), three dimension of destination image (scenery, infrastructure, affective, and water sports), and three attributes of revisit intention were identified. Partial least squares regression analysis shows that tourism experience defining biggest roles in the destination image. The results determine whether the existence of halal tourism factors can affect the destination image and make a tourist to revisit Lombok in the future, therefore marketers can create added value for managed tourist destination areas by taking into the factors of halal tourism.
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
<<   1 2 3 4 5   >>