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Abstrak :
In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

Abstrak :
Covers the spectrum of research design strategies, from material presented in introductory classes to topics necessary in graduate researchAddresses cross- and multidisciplinary research needs, with many examples drawn from the social and behavioral sciences, neurosciences, and biomedical and life sciencesProvides summaries of advantages and disadvantages of often-used strategiesUses hundreds of sample tables, figures, and equations based on real-life cases. The Encyclopedia of Research Design is the perfect instrument for new learners as well as experienced researchers to explore both the original and newest branches of the field.