Hasil Pencarian  ::  Simpan CSV :: Kembali

Abstrak :
abstrak
ketertarikan orang jepang terhadap ajaran islam di indonesia semakin tinggi ketika mereka berinteraksi secara intensif dengan muslim indonesia. bahkan untuk beberapa kasus, mereka memutuskan menjadi mualaf. penelitian ini berupaya mengidentifikasikan reference group yang mempengaruhi keputusan orang jepang menjadi mualaf. analisis terhadap reference group yang paling berpengaruh juga dilakukan, serta menganalisis perubahan pandangan orang jepang mengenai pernikahan setelah menjadi mualaf. pendekatan sosialisasi oleh reference group digunakan untuk menganalisis agen sosialisasi yang mempengaruhi keputusan menjadi mualaf. metode yang digunakan adalah kualitatif dengan depth interview kepada empat mualaf jepang yang pernah atau sedang tinggal di indonesia. penelitian ini juga menggunakan kajian pustaka berupa buku dan artikel jurnal. studi ini menemukan bahwa mualaf jepang mendapat pengaruh reference group dari agen sosialisasi teman sebaya, institusi pendidikan, media massa, dan host family. reference group yang paling berpengaruh adalah teman sebaya dan institusi pendidikan. pandangan mualaf jepang mengenai pernikahan sebelum menjadi mualaf, mereka tidak terlalu memikirkan pernikahan dan tidak memiliki anak lebih dari dua, serta menginginkan wanita bekerja di sektor publik. setelah menjadi mualaf, mereka ingin menikah lebih cepat dan berpikir untuk mempunyai lebih dari dua anak, serta menginginkan wanita untuk bekerja, namun setelah mempunyai anak akan berfokus mengurus anakya.

---

abstract
japanese interest in the teachings of islam in indonesia is higher when they interact intensively with indonesian muslims. in some cases, they even decided to become mualaf. this study seeks to identify reference groups that influence the decision of japanese to become mualaf. analysis of the most influential reference group was also carried out, as well as analyzing changes in japanese views about marriage after becoming mualaf. the socialization approach by the reference group is used to analyze the agents of socialization that influence the decision to become mualaf. this study used qualitative method with depth interview towards four japanese mualafs who had or were living in indonesia. this research also uses literature review in the form of books and journal articles. this study found that japanese mualafs were influenced by reference groups socialization agents of peer group, educational institutions, mass media, and host family. the most influential reference groups are peer group and educational institutions. japanese mualafs view of marriage before becoming mualafs, they do not think much about marriage and having more than two children, and want women to work in the public sector. after becoming converts, they want to get married faster and think of having more than two children, and want a woman to work, but after having a child, they will focus on taking care of their children. yang paling berpengaruh adalah teman sebaya dan institusi pendidikan. Pandangan mualaf Jepang mengenai pernikahan sebelum menjadi mualaf menunjukkan bahwa mereka tidak terlalu memikirkan pernikahan dan tidak memiliki anak lebih dari dua, serta menginginkan wanita bekerja. Setelah menjadi mualaf, mereka ingin menikah lebih cepat dan mempunyai lebih dari dua anak, serta menginginkan wanita untuk bekerja, namun akan berfokus mengurus anakya. Japanese interest in the teachings of Islam in Indonesia is higher when they interact intensively with Indonesian Muslims. In some cases, they even decided to become. This study seeks to identify reference groups that influence the decision of Japanese to become. Analysis of the most influential reference group was also carried out, as well as analyzing changes in Japanese views about marriage after becoming. The socialization approach by the reference group is used to analyze the socialization agents that influence their decision. This study used depth interview towards four Japanese who had or were living in Indonesia. This research also uses books and journal articles for literature review. This study found that Japanese were influenced by reference groups of peer group, school, mass media, and host family. The most influential reference groups are peer group and school. Japanese views of marriage before becoming indicates that they do not think much about marriage and having more than two children, and want women to work. After becoming they want to get married faster and have more than two children, and want women to work, but they will focus on taking care of their children.

Abstrak :
[ABSTRAK
Penelitian ini menggali tentang proses pengambilan keputusan pada sejumlah informan yang menjadi konsumen dan non-konsumen di event Float 2 Nature. Peneliti ingin melihat apa saja alasan-alasan sehingga mereka memutuskan untuk menjadi konsumen atau menjadi non-konsumen dalam event tersebut karena produk yang menjadi bahan penelitian termasuk produk high involvement. Penelitian ini menggunakan pendekatan kualitatif. Hasil penelitian ini menunjukkan bahwa terjadi proses-proses pengambilan keputusan dari tahap pemahaman kebutuhan, pencarian informasi, evaluasi alternatif, pengambilan keputusan dan perilaku pasca pembelian. Hasilnya adalah ternyata remaja-dewasa cukup bertanggung jawab dengan perannya. Remaja-dewasa tersebut memahami kewajibannya sebagai mahasiswa, sebagai karyawan. Remaja-dewasa memahami kebutuhan primer dan sekunder mereka. Dapat dilihat bahwa yang menjadi konsumen pada event tersebut adalah informan yang sudah „matang‟ dan bekerja lebih dari tiga tahun. Dan yang tidak menjadi konsumen adalah remaja-dewasa yang baru memasuki dunia kerja, dan belum terlalu „matang‟ dari segi usia.

---

ABSTRACT
This research dig on the decision-making process on a number of informants who become consumers and non-consumers in the event Float 2 Nature. Researchers want to see any reasons that they decided to become a consumer or non-consumer be in the event because the products are a subject of research including high involvement product. This study used a qualitative approach. These results indicate that there is a process of decision-making stage of understanding the needs, information search, evaluation of alternatives, decision-making and postpurchase behavior. The result turned out that adolescent are responsible enough with his role. Those adolescent understands its an obligations as a student and as an employee. Those adolescent understand the needs of their primary and secondary. It can be seen that the consumer in the event was the informant who already 'mature' and work more than three years. Beyond that is those are just entering the world of work , and not too 'mature' in terms of age, This research dig on the decision-making process on a number of informants who become consumers and non-consumers in the event Float 2 Nature. Researchers want to see any reasons that they decided to become a consumer or non-consumer be in the event because the products are a subject of research including high involvement product. This study used a qualitative approach. These results indicate that there is a process of decision-making stage of understanding the needs, information search, evaluation of alternatives, decision-making and postpurchase behavior. The result turned out that adolescent are responsible enough with his role. Those adolescent understands its an obligations as a student and as an employee. Those adolescent understand the needs of their primary and secondary. It can be seen that the consumer in the event was the informant who already 'mature' and work more than three years. Beyond that is those are just entering the world of work , and not too 'mature' in terms of age]

Abstrak :
ABSTRAK
Penelitian ini menguji hubungan antara brand personality congruity dan purchase intention, hubungan antara kerentanan akan tipe reference group influence informative dan normative influence dan purchase intention, dan pengaruh kerentanan akan tipe reference group influence dalam memoderasi hubungan brand personality congruity dan purchase intention. Pengumpulan data dilakukan melalui survey online. Responden penelitian adalah 411 wanita berusia antara 18 ndash; 36 tahun generasi Milenial . Penelitian ini menemukan bahwa pada brand personality congruity hanya dimensi sophistication congruity yang ditemukan memprediksi purchase intention. Namun, kerentanan akan kedua tipe reference group influence, baik normative maupun informative, memiliki hubungan positif yang signifikan terhadap purchase intention. Analisis moderasi menunjukkan bahwa kerentanan akan kedua tipe reference group influence memperkuat hubungan brand personality congruity dan purchase intention; namun moderasi ini terbatas pada dimensi peacefulness congruity, sincerity congruity, dan sophistication congruity pada tipe normative influence, dan sophistication congruity pada tipe informative influence. Secara lebih spesifik, peacefulness, dan sincerity congruity akan lebih kuat pada individu yang memiliki kerentanan tinggi akan tipe normative influence, sedangkan sophistication congruity akan lebih kuat pada individu yang memiliki kerentanan yang tinggi akan normative dan informative reference group influence.

---

ABSTRACT
This study examines the relationship between brand personality congruity and purchase intention, the relationship between susceptibility to reference group influence type informational and normative influence and purchase intention, and the susceptibility to reference type influence types in moderating the relationship of brand personality congruity and purchase intention. Data collection is done through online surveys. The study respondents were 411 women aged between 18 36 years Millennial generation . The study found that in brand personality congruity, sophistication congruity dimensions were found predicting purchase intention. However, the susceptibility of those reference group influence types, both normative and informational, has a significant positive relationship to purchase intention. Moderation analysis shows that susceptibility to both types of reference group influence strengthens the relationship of brand personality congruity and purchase intention But moderation is limited to the dimensions of peacefulness congruity, sincerity congruity, and sophistication congruity in the types of normative influence, and sophistication congruity in the type of informational influence. More specifically, peacefulness and sincerity congruity will be stronger in individuals with high susceptibility to normative influence types, whereas sophistication congruity will be stronger in individuals with high susceptibility to normative and informational reference group influence.

Abstrak :
Tesis ini membahas mengenai perilaku konsumen yang menggunakan produk Macintosh dan tcrgabung ke dalam komunitas online id-mac, dengan melihat adanya pengaruh keberadaan brand community terhadap keputusan pembelian produk yang dilakukan oleh konsumen. Penelitian ini adalah penelitian koantitatif dengan desain riset eksploratori dan deskriptif. Hasil penelitian menyarankan bahwa suatu perusahaan perlu lebih memperhatikan keberadaan brand community, tidak hanya secara fungsional namun juga secara simbolis untuk meningkatkan loyalitas konsumen, dikarenakan peran brand community turut berperan serta dan berpengaruh terhadap kelangsungan proses keputusan pembelian yang dilakukan konsumen. ......The focus of this thesis is describes the behavior of consumers who use Macintosh products and incorporated into the online community id-mac, with a view of the existence of brand community influence on product purchase decisions made by consumers. This research is quantitative research design with esploratory and descriptive research method. The results suggest that a company needs to pay more attention to the existence of brand community, not only functional but also symbolic to enhance customer loyalty, due to the role of brand community participate and affect the continuity of the consumer decision making process.

Abstrak :
Instagram merupakan salah satu media sosial foto online dengan perkembangan paling pesat Sheldon dan Bryant, 2016 . Di Indonesia sendiri Instagram menduduki peringkat kedua sebagai media sosial dengan jumlah pengguna terbanyak APJII, 2015 . Selain menggunakan Instagram untuk berbagi foto ke sesama teman, mayoritas pengguna di Indonesia juga menggunakan Instagram untuk melakukan perdagangan online khususnya produk fashion wanita Jakpat, 2016 . Cara menggunakan Instagram oleh pengguna dapat mempengaruhi niat pembelian mereka Amornpashara, Rompho, Phadoongsitthi, 2015. Tujuan dari peneltian ini adalah untuk mengetahui pengaruh penggunaan media sosial Instagram terhadap niat pembelian dari produk fashion wanita. Selain itu hasil dari penelitian ini juga dapat dijadikan pedoman untuk menjadikan Instagram sebagai media pemasaran yang efektif bagi para local brand yang menjual produk fashion wanita. Penelitian kuantitatif ini dilakukan berdasarkan data yang diperoleh melalui kuesioner dari 201 pengguna Instagram yang merupakan seorang wanita. Data dianalisis secara statistik dengan menggunakan metode regresi linier. Hasil penelitian menunjukkan bahwa terdapat beberapa faktor yang dapat mempengaruhi niat pembelian pengguna Instagram terhadap produk fashion wanita yang dipasarkan oleh local brand, antara lain aspirational group, commercial advertising, perceived ease of use, serta recreational message. Utilitarian message juga memiliki pengaruh secara tidak langsung terhadap niat pembelian dengan dimediasi oleh utilitarian involvement. ......Instagram is one of the fastest growing social media to share online photos Sheldon and Bryant, 2016 . In Indonesia, Instagram in second place as a social media with the largest number of users APJII, 2015. In addition to using Instagram for sharing photos with friends, the majority of users in Indonesia also use Instagram to do online shopping, especially women's fashion products Jakpat, 2016. How to use Instagram by users can affect their purchase intention Amornpashara, Rompho, Phadoongsitthi, 2015. The aim of this study is to investigate the effect of using social media Instagram on the purchase intention of women's fashion products. In addition, the results of this study can also be used as a guide to make Instagram as an effective marketing tool for local brands that sell women's fashion products. This quantitative study was conducted based on data collected via questionnaire from 201 Instagram users who are women. Data were statistically analyzed by using linear regression method. The result of the research shows that there are several factors that can influence the intention of Instagram user's purchase of women's fashion product by local brand, such as aspirational group, commercial advertising, perceived ease of use, and recreational message. Utilitarian messages also have an indirect influence on purchase intentions mediated by utilitarian involvement.

Abstrak :
Peningkatan indeks kebahagiaan Indonesia di dalam negeri dalam 1 dekade terakhir berbanding terbalik dengan peringkat kebahagiaan Indonesia di dunia yang terus menurun. Beberapa studi telah mencoba mengidentifikasi faktor apa yang paling berpengaruh kepada kebahagiaan, dan salah satu faktor yang sangat mempengaruhi kebahagiaan adalah relative income. Tetapi, seiring berjalannya waktu, relative income juga menimbulkan perdebatan di banyak studi. Di Indonesia sendiri, studi relative income tidak terlalu banyak sehingga pengaruh relative income dengan kebahagiaan di Indonesia tidak banyak dibahas. Pada penelitian ini, penulis mencoba menganalisa hubungan relative income dengan kebahagiaan di Indonesia. Ada dua model yang digunakan yaitu model 1 dimana relative income didapatkan dengan survei self-assessment dan model 2 dimana relative income dihitung menggunakan pembagian antara income dengan predicted income. Hasil dari kedua model berbeda yaitu pada model 1, relative income mempengaruhi kebahagiaan. Sedangkan pada model 2, relative income tidak mempengaruhi kebahagiaan. Selain itu, hasil dari kedua model sama-sama menunjukkan bahwa absolute income sangat mempengaruhi kebahagiaan di Indonesia. ......The increase in Indonesia's happiness index domestically over the past decade appears to be inversely related to Indonesia's declining global happiness rankings. Numerous studies have endeavored to identify the factors most influential in determining happiness, with relative income emerging as a significant contributor. However, over time, relative income has become a subject of debate in various studies. In Indonesia, there has been a relatively limited number of studies on relative income, resulting in a lack of discussions regarding its impact on happiness in the country. In this research, the author seeks to analyze the relationship between relative income and happiness in Indonesia. Two models are employed: Model 1, wherein relative income is obtained through self-assessment surveys, and Model 2, wherein relative income is calculated by dividing income by predicted income. The outcomes of the two models are different; in Model 1, relative income influences happiness, while in Model 2, relative income does not exhibit a significant impact on happiness. Furthermore, both models indicate that absolute income significantly influences happiness in Indonesia.

Abstrak :
Peneltian ini membahas pengaruh reference group atau kelompok acuan terhadap serangkaian merek konsiderasi atau evoked set. Hijabers Community dipilih sebagai kelompok acuan yang dibagi menjadi tiga berdasarkan daya tarik yaitu dissociative, aspirational, dan associative. Tujuan dari penelitian ini adalah untuk mengetahui apakah kelompok acuan berperan dalam menentukan merek pakaian yang dipilih. Metode penelitian yang digunakan adalah kuantitatif dengan instrumen kuesioner untuk 90 orang responden yang diklasifikasikan berdasarkan jenis kelompok acuan. Teknik lexichographic digunakan untuk menentukan evoked set dengan tahapan penentuan merek yang diketahui, merek konsiderasi, dan merek konsiderasi berdasarkan atribut. Daftar merek yang diberikan dikode menjadi dua yaitu merek yang berhubungan dengan Hijabers Community dan tidak. Analisis data menggunakan statistik deskriptif dan analisis korelasi menggunakan tes Chi-square dan uji korelasi urutan Spearman. Hasil penelitian menunjukkan bahwa kelompok acuan dissociative cenderung menghindari merek yang berhubungan dengan Hijabers Community sedangkan kelompok acuan aspirational dan associative memilih merek yang berhubungan dengan Hijabers Community. ...... This research is conducted to examine influence of reference group towards evoked set content. Hijabers Community is chosen as a reference group that divided into three categories based on its interests: dissociative, aspirat ional, and associative. Purpose of this research is to understand whether reference group has an influence on determining the online clothing?s brand set. Researcher used quantitative method and questionnaire as an instrument for 90 respondents which will be classified based on interest. Lexichographic is used to determine evoked set, the process begin with awareness set determination, evoked set determination, and evoked set evaluation based on attributes. The list of brand is consisted by two categories: brand which has an association with Hijabers Community and brand which doesn?t have. The data will be analyzed using descriptive statistic, Chi-square test, and Spearman?s rank correlation. The result of this research showed that dissociative reference group is avoiding brand which has association with Hijabers Community, while aspirational and associative group tend to choose brand that associate with Hijabers Community.

Abstrak :
Banyak studi menunjukan bahwa reference group memiliki pengaruh positif terhadap peningkatan brand equity dan brand preference. Tugas karya akhir ini bertujuan untuk membuat rancangan program promosi untuk Shabu Siy, merek restoran all you can eat Jepang, berbasiskan studi mengenai hubungan positif ketiga komponen tersebut. Rancangan program promosi akan berfokuskan untuk meningkatkan empat dimensi brand equity yang meliputi 1) kesadaran merek 2) asosiasi merek 3) persepsi nilai 4) loyalitas merek dan brand preference. Rancangan program promosi akan dipantau dan dievaluasi melalui platform analitik digital dan kuesioner daring untuk mengukur peningkatan tiap dimensi brand equity dan brand preference. ......Many studies show that reference groups have positive influences on increasing brand equity and brand preference. This final project aims to design a promotional program for Shabu Siy, a Japanese all you can eat restaurant brand, based on a study of the positive relationship between the three components. The promotion program plan will focus on increasing the four dimensions of brand equity which include 1) brand awareness 2) brand associations 3) perceived value 4) brand loyalty and brand preference. Promotional program plan will be monitored and evaluated through digital analytic platforms and online questionnaires to measure improvements in each dimension of brand equity and brand preference.