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Abstrak :
ABSTRAK
Sumber daya manusia yang kompeten merupakan aset penting dalam mencapai tujuan strategis perusahaan. Sumber daya manusia yang kompeten ini diperoleh melalui aktivitas rekrutmen. Keefektifan proses rekrutmen dapat dipengaruhi oleh faktor eksternal yaitu publisitas perusahaan dan strategi pengiklanan lowongan kerja yang efektif. Penelitian kuantitatif ini bertujuan untuk mengetahui pengaruh publisitas negatif perusahaan dan spesifikasi iklan lowongan kerja terhadap job pursuit intention dengan dimediasi oleh variabel attitude toward recruiting advertisement dan organizational attractiveness. Penelitian ini melibatkan 140 fresh graduate Universitas Indonesia lulusan tahun 2013-2016. Hasil pengolahan data yang diolah dengan menggunakan Structural Equational Modelling (SEM) menunjukan bahwa job pursuit intention individu secara signifikan dipengaruhi oleh organizational attractiveness, publisitas negatif perusahaan, dan spesifikasi iklan lowongan kerja

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ABSTRACT
Competent human resources is an important asset in achieving company's objectives. These competent human resources is obtained by recruitment process. The effectiveness of recruitment process can be influenced by external factors, namely publicity and job advertising strategy. This quantitative research aims to see the effect of negative publicity and job advertisement specification toward job pursuit intention mediated by attitude toward recruiting advertisement and organizational attractiveness. This study involved 140 fresh graduate of Universitas Indonesian in 2013-2016. The data which processed by using Equational Structural Modeling (SEM) showed that job pursuit intention is significantly influenced by organizational attractiveness, negative publicity, and job advertisement specification;

Abstrak :
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.