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"Air minum merupakan kebutuhan penting bagi setiap manusia. Universitas Indonesia kampus Depok menyediakan fasilitas air siap minum. Pada penelitian kualitas air tanah di Kota Depok yang dilakukan tahun 2022, diperoleh bahwa kualitas air tanah parameter Fisik di Kota Depok belum sepenuhnya memenuhi standar baku mutu. Namun kualitas air siap minum di Universitas Indonesia tidak dilakukan pengecekan kualitas air secara berkala, termasuk kualitas air siap minum parameter fisik. Tujuan penelitian Menganalisis kualitas parameter Fisik air siap minum sebelum dan sesudah filtrasi yang tersedia di setiap fakultas Universitas Indonesia kampus Depok Tahun 2023. Uji yang digunakan pada penelitian ini analisis deskriptif dengan desain studi cross sectional. Sampel yang diambil adalah air siap minum sebelum dan sesudah filtrasi di Universitas Indonesia kampus Depok tahun 2023 dengan jumlah sampel sebanyak 9 sampel untuk air siap minum sebelum filtrasi dan 9 sampel air siap minum. Pengukuran kualitas air parameter fisik ini dilakukan secara in situ dan uji laboratorum. Pengukuran parameter kekeruhan, warna, badan Total Zat Terlarut diuji di laboratorium Labkesda DKI Jakarta. Hasil analisis menunjukkan bahwa kualitas air siap minum parameter fisik sebelum filtrasi di Universitas Indonesia tahun 2023 yang memenuhi persyaratan yaitu berjumlah 3 sampel (33,3%)  dari 9 sampel yang diteliti dan 66,7% lainnya tidak memenuhi syarat. hasil analisis menunjukkan bahwa kualitas air siap minum sesudah filtrasi parameter fisik di Universitas Indonesia tahun 2023 yang memenuhi persyaratan berjumlah 3 sampel (33,3%)  dari 9 sampel yang diteliti 66,7% lainnya tidak memenuhi syarat. hasil analisis uji bivariat, hanya parameter suhu yang terdapat perbedaan antara kualitas air siap minum sebelum dan sesudah filtrasi. Hal tersebut ditunjukkan dengan nilai p value 0,008 (p<0,05). Sedangkan untuk parameter kekeruhan, warna, bau, daya hantar listrik, Total Zat Terlarut dan pH tidak ada perbedaan yang signifikan. Kesimpulan dari penelitian ini adalah 9 dari air siap minum sebelum di filtrasi yang diteliti, hanya 3 sampel yang memenuhi persyaratan parameter fisik dan 9 dari air siap minum sesudah filtrasi yang diteliti yang memenuhi persyaratan parameter fisik berjumlah 3 sampel sesuai dengan Peraturan Menteri Kesehatan Nomor 2 Tahun 2023.

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Drinking water is an important need for every human being. The University of Indonesia's Depok campus provides ready-to-drink water facilities. In research on the quality of groundwater in Depok City which will be conducted in 2022, it is found that the physical parameter groundwater quality in Depok City has not fully met the quality standards. However, the quality of ready-to-drink water at the University of Indonesia does not regularly check the quality of water, including the quality of ready-to-drink water on physical parameters. The research objective was to determine the quality of the physical parameters of ready-to-drink water before and after filtration available in every faculty of the University of Indonesia, the Depok campus, in 2023. The test used in this study was descriptive analysis with a cross-sectional study design. The samples taken were ready-to-drink water before and after filtration at the University of Indonesia, Depok campus in 2023 with a total sample of 9 ready-to-drink water before filtration and 9 ready-to-drink water samples. Measurement of water quality physical parameters is carried out in situ and laboratory tests. Measurement of the parameters of turbidity, color, total body dissolved substances were tested at the Labkesda DKI Jakarta laboratory. The results of the analysis show that the physical parameters of ready-to-drink water quality before filtration at the University of Indonesia in 2023 meet the requirements, namely 3 samples (33.3%) of the 9 samples studied and the other 66.7% do not meet the requirements. The results of the analysis show that the quality of ready-to-drink water after filtration for physical parameters at the University of Indonesia in 2023 meets the requirements of 3 samples (33.3%) of the 9 samples studied, 66.7% do not meet the requirements. the results of the bivariate test analysis, only the temperature parameter that there is a difference between the quality of ready-to-drink water before and after filtration. This is indicated by the p value of 0.008 (p <0.05). As for the parameters of turbidity, color, odor, electrical conductivity, total dissolved substances and pH there is no significant difference. The conclusion of this study is that 9 of the ready-to-drink water before being filtered were studied, only 3 samples that met the physical parameter requirements and 9 of the ready-to-drink water after being filtered that were studied that met the physical parameter requirements, totaling 3 samples in accordance with Minister of Health Regulation Number 2 Year 2023."

"Tesis ini meneliti tentang pengaruh informasi (misalnya iklan) yang disampaikan melalui televisi terhadap kecenderungan terjadinya pembelian impulsif. Semakin banyak iklan tentu diharapkan akan semakin banyak pula pembelian impulsifnya. Namun di dalam teori juga disebutkan bahwa semakin tinggi informasi yang diberikan akan menyebabkan semakin tinggi pula pengetahuan konsumen akan produk tersebut, dan pengetahuan produk akan membuat konsumen menjadi pembeli yang rasional (bukan impulsif). Dengan menggunakan informasi sebagai variabel independen, pengetahuan produk sebagai variabel intervening, dan pembelian impulsif sebagai variabel dependen (serta ditambahkan dengan empat variabel kontrol yaitu gender, usia, kesensitifan harga, dan kecenderungan pada promosi), hasil dari penelitian ini ternyata memperlihatkan bahwa tidak ada hubungan apapun diantara ketiga variabel yang diujikan. Beberapa hal yang dapat dianalisis mengenai penolakan hipotesis itu antara lain disebabkan oleh adanya perbedaan tipe produk dan profil responden yang diteliti.

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This thesis examined the influence of information exposure (example: advertising) delivered via television to the likelihood of impulse purchasing behavior. More and more ads are expected of the more impulsive purchases. But in theory also says that the higher the information given will cause the higher the consumer's knowledge of these products, and knowledge will make consumer products into a rational buyer (not impulsive). By using the information as an independent variable, product knowledge as intervening variables, and impulse purchasing behavior as the dependent variable (and added to the four control variables of gender, age, price consciousness, and deal proneness), the results of this study was to show that there is no relationship Any of the three variables tested. Some things that can be analyzed on the rejection of the hypothesis that among other things due to the differences in product type and profile of respondents in the study."

"Kini banyak bermunculan produk-produk teh kemasan hingga teh hijau siap minum (Ready To Drink), salah satunya Myhealth Relaxo. Teh hijau siap minum yang diklaim mengandung Green-TLT yang mampu meningkatkan efek kenyamanan bagi peminumnya. Permasalahan utama yang dihadapi oleh Myhealth Relaxo ini ini adalah, belum terciptanya awareness di masyarakat. Karena produk ini merupakan produk baru di pasaran, maka perlu adanya kegiatan pemasaran untuk dapat mengenalkan produk ini di masyarakat luas. Oleh karena itu, melalui Tugas Karya Akhir (TKA) ini penulis merancang suatu Strategi Komunikasi Pemasaran Terpadu produk Myhealth Relaxo. Pendekatan USP dilakukan untuk dapat menonjolkan produk ini diantara kompetitornya. Dengan pemakaian berbagai media seperti televisi, cetak, luar ruang, POP hingga media internet diharapkan kampanye Myhealth Relaxo ini dapat menjangkau target audience kapan pun dan dimana pun ia berada.

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Now many emerging products green tea ready to drink, one of which Myhealth Relaxo. Its green tea ready to drink that claimed has Green-TLT that could enhance the effects of comfort for the drinker. The main problems faced by these Relaxo Myhealth is not the creation of awareness in the community. Because this product is a new product on the market, so Myhealth Relaxo need marketing activities in order to introduce this product in that market. Through this final project (TKA) the writer designing an Strategy Integrated Marketing Communication of products Myhealth Relaxo. Approach can be done to highlight the USP of this product among its competitors. With the use of various media such as television, print, outdoor, POP up internet media campaign is expected to reach this Relaxo Myhealth target audience whenever and wherever it is located. "

"Berdasarkan analisis kondisi Vit Fresh dan survei terhadap konsumen, permasalahan yang dialami Vit Fresh adalah saluran distribusi penjualan, komunikasi pemasaran, pengembangan produk baru ready to drink dan pencatatan arus kas. Usulan strategi untuk mengatasi permasalahan saluran distribusi adalah penambahan distribusi penjualan, reidentifikasi agen dan penambahan variasi diskon serta promosi. Usulan strategi untuk mengatasi komunikasi pemasaran adalah meningkatkan penggunaan media sosial. Usulan strategi untuk pengembangan produk baru ready to drink adalah perbaikan komposisi ready to drink, perbaikan label kemasan dan potensi pengurangan biaya. Sedangkan usulan strategi untuk mengembangkan pencatatan laporan arus kas adalah template pencatatan laporan arus kas yang baru. Perbaikan dari keempat permasalahan tersebut telah meningkatkan penjualan Vit Fresh. Namun ada beberapa aspek perbaikan yang membutuhkan waktu yang lebih lama.

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Based on the analysis of the condition of Vit Fresh and a survey of consumers, some problems consist of a channel of distribution, marketing communication, development of new products ready to drink and cash flow statement. The strategies to overcome the problem of distribution channels are the addition of sales distribution, reidentification agents and addition variety of discounts and promotions. The strategies to overcome marketing communications are the enhance utilization of social media. The strategies for development of new product ready to drink are composition improvement of ready to drink, improve the label of packaging and cost reduction. While the strategy to improve cash flow statement is template to record a cash flow statement. Some changes have increased especially for increasing sales at Vit Fresh SMEs. However, there are some aspects of the improvement that need a long time to improve."

"Advertisement has become one of the most important marketing strategy in readyto-drink (Ready-to-Drink) tea industry. Statistically, national advertisement expenditure for the tea category in the last ten years has always been growing double digits. In advertisement, there are two important antecedents that believed to influence the purchase intention, which are attitude toward advertisement and attitude toward brand. This study attempts to investigate whether consumers’ attitude toward advertisement that they are exposed (Aad) to have an influence on their attitude towards brand (Ab) and purchase intention (PI) of the advertised product. The study is empirical in nature and focusing on Indonesian consumers. Approximately 384 respondents participated in this study by answering a structured questionnaire with online survey method. This study found that consumers’ attitude toward advertisement has significant and positive influence on their attitude toward brand as well as on their purchase intention. The results also showed that attitude toward brand partially mediates between attitude toward advertisement and purchase intention. The findings in this study seek to give insight about the importance of advertisement to be adopted by practitioners in their strategic marketing as it helps in communicating positive brand attitude and influencing consumers’ intention to purchase the advertised product, especially in the growing Indonesian market."