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"[ABSTRAKRBT (Nada Sambung Pribadi) adalah produk layanan berupa nilai tambahyang disediakan oleh perusahaan telekomunikasi bagi pelanggannya, dalam hal iniTelkomsel. Aktivitas promosi yang dilakukan terhadap produk RBT seringkalimengelabui pelanggan, hingga pelanggan secara tidak sadar mengalami kerugianakibat pulsanya berkurang tanpa disadari. Konsekuensi dari kondisi tersebutadalah pengajuan komplain oleh pelanggan kepada perusahaan telekomunikasi.Penelitian ini akan melihat bagaimana pelayanan yang dilakukan oleh Telkomseldalam menanggapi komplain yang dilakukan oleh pelanggan, sehingga dapatmembentuk kepercayaan dan loyalitas pelanggan.Penelitian ini menggunakan metode Struktural Equation Model (SEM)dalam analisisnya dengan bantuan software SPSS AMOS 22. PenggunaanStruktural Equation Model memungkin peneliti melakukan modifikasi terhadapmodel awal sesuai dengan karakter responden yang menjadi objek penelitian.Hasil penelitian menunjukkan adanya hubungan yang signifikan antara KualitasPelayanan terhadap Kepuasan Pelanggan, dan hubungan yang juga signifikanantara Kepuasan Pelanggan terhadap Loyalitas Pelanggan, namun mengugurkankesimpulan adanya hubungan langsung antara Kualitas Pelayanan terhadapLoyalitas Pelanggan.

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ABSTRACTRBT (Ring Back Tone) is a value added services product that provide bytelecommunication company, in this case Telkomsel. Promotional activitiesconducted on RBT products often deceive customers, to customers unknowinglysuffer losses due to reduced pulse unnoticed. Consequences of these conditions isfiling a complaint by the customer to the telecommunications company. Thisstudy will look at how the service performed by Telkomsel in response tocomplaints made by customers, so as to establish the trust and loyalty ofcustomers.This study uses Structural Equation Model (SEM) in its analysis with SPSSAMOS 22. Use of Structural Equation Model allows researchers to makemodifications to the initial model in accordance with the character of respondentswho becomes the object of research.The results showed a significant relationship between the Quality of Service toCustomer Satisfaction, and also a significant relationship between CustomerSatisfaction to Customer Loyalty, however dispute conclusion of a direct linkbetween the Quality of Service to Customer Loyalty, RBT (Ring Back Tone) is a value added services product that provide bytelecommunication company, in this case Telkomsel. Promotional activitiesconducted on RBT products often deceive customers, to customers unknowinglysuffer losses due to reduced pulse unnoticed. Consequences of these conditions isfiling a complaint by the customer to the telecommunications company. Thisstudy will look at how the service performed by Telkomsel in response tocomplaints made by customers, so as to establish the trust and loyalty ofcustomers.This study uses Structural Equation Model (SEM) in its analysis with SPSSAMOS 22. Use of Structural Equation Model allows researchers to makemodifications to the initial model in accordance with the character of respondentswho becomes the object of research.The results showed a significant relationship between the Quality of Service toCustomer Satisfaction, and also a significant relationship between CustomerSatisfaction to Customer Loyalty, however dispute conclusion of a direct linkbetween the Quality of Service to Customer Loyalty]"

"Maraknya pembajakan dan munculnya internet mendukung penurunan penjualan album musik fisik di Indonesia. Produsen musik akhirnya melakukan upaya baru yaitu menjual musik dalam bentuk layanan nada sambung pribadi. Namun dalam rangka memasarkannya, grup musik independen thedyingsirens tidak memiliki cukup modal untuk berkompetisi dengan musisi mayor yang gencar berpromosi melalui media konvensional, padahal kebutuhannya untuk menjadi unik sangatlah penting diantara keserupaan warna musik yang diusung oleh grup musik lain. Dengan mempertimbangan karakteristik khalayak sasaran, solusinya adalah pemasaran interaktif. Dengan ide berjudul my dying message, yang merupakan sebuah manifestasi dari perkataan yang tidak terucap dan perasaan yang tidak terungkap, program ini akan diimplementasikan dalam social media, surat, acara musik sederhana, serta poster dengan total biaya sekitar 38 juta rupiah.

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The rise of piracy and the emergence of the Internet support a decline sales of physical music albums in Indonesia. Music producers finally make a new effort, selling their music in the form of Ring Back Tone. But in order to market their own dial tone, thedyingsirens indie bands do not have enough capital power, to compete with those came from major labels who are aggressively promote their product through conventional media. Moreover, the needs to be unique is very important for there are too much similarities in terms of music and content carried by other bands.

The best solution is using interactive marketing. With the idea titled my dying message, which is a manifestation of unspoken words and unrevealed feelings, this program will be implemented in the medium of online video, blogs, twitter, facebook, letters, simple musical events, as well as posters with a total cost of about 38 million rupiah."