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Hasil Pencarian

Ditemukan 9 dokumen yang sesuai dengan query
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Helfrick, Albert D.
Englewood Cliffs, NJ: Prentice-Hall, 1983
621.384 HEL p
Buku Teks  Universitas Indonesia Library
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Diarmila Tri Lestari
"Salah satu radio siaran yang melayani pendengar wanita berusia 25-39 tahun dengan SES AB di Jakarta adalah 100.2 FeMale Radio. Dengan menghadapi 3 radio pesaing lainnya yang juga sama-sama menargetkan wanita, Radio FeMale harus mengelola mereknya dengan lebih baik.
Penelitian ini mencoba melihat aspek merek bagi sebuah radio siaran dan apa strategi komunikasi pemasaran yang telah dilakukan untuk mendukung pengelolaan merek tersebut.
Teori mengenai merek, media massa dan komunikasi pemasaran digunakan untuk mencari jawaban dari permasalahan tesis ini.
Hasil dari penelitian adalah karena merek memegang peranan yang semakin pEnting dalam industri radio siaran sehingga pengelolaan yang benar juga diperlukan. Namun karena konsep ini baru diterapkan sehingga pelaksanaan komunikasi pemasaran yang mendukung merek masih belum menyeluruh."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2003
T11995
UI - Tesis Membership  Universitas Indonesia Library
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Ingram, Andrew
New Jersey: John Wiley & Sons, 2005
659.142 ING a
Buku Teks SO  Universitas Indonesia Library
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Chester, Giraud
Englewood Cliffs, NJ: Prentice-Hall, 1978
384.540 973 CHE t
Buku Teks  Universitas Indonesia Library
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Masduki
Jakarta: Bank Dunia, 2006
384.5 Mas r
Buku Teks  Universitas Indonesia Library
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Biddulph, Dic
London: Radio Society of Great Britain, 1994
R 621.384151 RAD
Buku Referensi  Universitas Indonesia Library
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Smith, Jack L.
New York: McGraw-Hill , 1986
621.384 SMI m ;621.384 SMI m (2);621.384 SMI m (2)
Buku Teks  Universitas Indonesia Library
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"This book features research related to computational intelligence and energy and thermal aware management of computing resources. The authors publish original and timely research in current areas of power, energy, temperature, and environmental engineering as and advances in computational intelligence that are benefiting the fields. Topics include signal processing architectures, algorithms, and applications; biomedical informatics and computation; artificial intelligence and machine learning; green technologies in information; and more. The book includes contributions from a wide range of researchers, academicians, and industry professionals. The book is made up both of extended papers presented at the International Conference on Intelligent Computing and Sustainable System (ICICSS 2018), September 20-21, 2018, and other accepted papers on R&D and original research work related to the practice and theory of technologies to enable and support Intelligent Computing applications."
Switzerland: Springer Nature, 2019
e20507355
eBooks  Universitas Indonesia Library
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Chakraborty, Tamal
"This book offers an accessible introduction and practical guide to Voice over Internet Protocol (VoIP) technology, providing readers with the know-how to solve the problems encountered in applying VoIP technology across all types of network. It incorporates the latest research findings and brings readers up to date with the challenges that are faced by researchers developing novel applications of VoIP.
The authors discuss the general architecture of VoIP technology, along with its application and relevance in conventional and emerging wireless communication networks, including Wireless Local Area Networks (WLANs), Worldwide Interoperability for Microwave Access (WiMAX), Long Term Evolution (LTE) and Cognitive Radio Networks. The book also includes Quality of service (QoS) studies under dynamic and unpredictable network conditions, which examine the reliability of both legacy systems And the upcoming pervasive computing systems. Further, it explains how the heuristic-based learning algorithms that are used in VoIP communications may help develop today’s technology in the area of autonomous systems.
This book is a valuable source of information for academics and researchers, as it provides state-of-theart research in VoIP technology. It is also of interest to network designers, application architects, and service providers looking for a coherent understanding of VoIP across a wide range of devices, network applications and user categories."
Switzerland: Springer Cham, 2019
e20502223
eBooks  Universitas Indonesia Library