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"ABSTRAKOne of the Javanese's highest cultures is the creation of cultural wisdom that conveys the concept of fairness as expressed in propositions as well as cultural expressions. This research aims to revive the memories of Javanese cultural wisdom especially those related to fairness. Based on the propositions, the objective of this research is to identify theconcept of fairness behavior in Javanese culture. This research is qualitative. The data were collected from text booksand literary texts validated by in-depth interviews as well asforum group discussions. The data corpuses were analyzedby using componential and taxonomic analysis. Through semantic and pragmatic analysis, the fairness concept inJavanese culture can be identified.Bisa ngrumangsani is the main principle of fairness in Javanese propositions and covers two sub-ordinates propositions, i.e. self-restraint and appreciation for others. Each of these two sub-ordinate propositions covers four sub-ordinate propositions referring to action, character, desire, and competence. All of these propositions are sustained by the other proposition creating a whole concept of fairness. The results of this research are expected to serve as groundwork on how the education of national character building relating to fairness behavior can be realized. "

"One of the Javanese?s highest cultures is the creation of cultural wisdom that conveys the concept of fairness asexpressed in propositions as well as cultural expressions. This research aims to revive the memories of Javanese culturalwisdom especially those related to fairness. Based on the propositions, the objective of this research is to identify theconcept of fairness behavior in Javanese culture. This research is qualitative. The data were collected from text booksand literary texts validated by in-depth interviews as well as forum group discussions. The data corpuses were analyzedby using componential and taxonomic analysis. Through semantic and pragmatic analysis, the fairness concept inJavanese culture can be identified. Bisa ngrumangsani is the main principle of fairness in Javanese propositions andcovers two sub-ordinates propositions, i.e. self-restraint and appreciation for others. Each of these two sub-ordinatepropositions covers four sub-ordinate propositions referring to action, character, desire, and competence. All of thesepropositions are sustained by the other proposition creating a whole concept of fairness. The results of this research areexpected to serve as groundwork on how the education of national character building relating to fairness behavior canbe realized."

"Pernikahan dan perayaan pernikahan adalah dua hal yang tidak dapat dipisahkan dari kekayaan budaya Indonesia. Seiring dengan perkembangan stabilitas ekonomi dan keuangan Indonesia, masyarakat Indonesia telah meningkatkan standar hidup mereka. Kini, pernikahan bukan hanya penyatuan suci antara dua umat manusia tetapi juga kesempatan meriah untuk dirayakan dengan seluruh keluarga. Jumlah transaksi selama pameran pernikahan pada tahun 2012 mencapai lebih dari IDR 18 miliar dan diharapkan untuk menghasilkan omset lebih dari IDR 6 triliun/tahun. Angka tersebut meningkat tajam pada tahun 2013, ketika jumlah transaksi di industri pernikahan mencapai hingga IDR 70 triliun/tahun. Angka tersebut adalah suatu jumlah yang fantastis mengingat industry ini terdiri dari iusaha kecil menengah dengan sangat sedikit, hampir tidak ada, perusahaan besar. Ini membuat bisnis pernikahan menjadi bisnis baru yang sangat menguntungkan dan mampu menciptakan pendapatan bernilai miliaran. Penelitian ini bertujuan untuk mengevaluasi pengembangan Joourno untuk memperluas bisnis dalam industri pernikahan.

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Marriage and wedding celebration are the two things that cannot be separated from the richness of Indonesian culture. Along with the development of Indonesian economic and financial stability, Indonesian people have improved their living standards. Wedding today is not merely a sacred union between two people but also a festive occasion to be celebrated with the entire families. The number of transaction during wedding fairs on 2012 have reached more than IDR 18 billion and it is expected to generate a turnover income over IDR 6 trillion/year. The figures increase sharply on 2013, when the number of transaction in wedding industry reached up to IDR 70 trillion/year. The number is such a fantastic amount considering the industry is highly fragmented with small-medium enterprises and very few, if none, of big enterprise. These make a wedding business very lucrative within an emerging industry, which able to create multibillion revenues. This research is aimed to evaluate Joourno?s business development to expand in wedding industry."