Hasil Pencarian  ::  Simpan CSV :: Kembali

Abstrak :
Penyediaan produk yang berkualitas merupakan hal penting yang perlu menjadi fokus dan tujuan perusahaan di industri mana pun, termasuk industri produk Fast-Moving Consumer Goods (FMCG). Terlebih lagi, industri FMCG sedang mengalami kenaikan volume penjualan secara global. Namun, sebuah perusahaan FMCG di wilayah Tangerang sedang mengalami masalah mengenai penyediaan produk berkualitas yang memenuhi kepuasan pelanggan. Salah satu produknya, yaitu sabun cuci piring, mengalami peningkatan biaya rework produk cacat secara drastis dibandingkan bulan-bulan sebelumnya. Oleh karena itu, identifikasi akar permasalahan cacat produk diperlukan agar tingkat kecacatan pada proses produksi dapat dikurangi. Penelitian ini menerapkan konsep six sigma dengan mengikuti alur metode Define, Measure, Analyze, Improve, dan Control (DMAIC) untuk membantu mencari akar masalah dan merancang perbaikan proses produksi yang relevan. Hasil penelitian menunjukkan bahwa akar dari masalah yang ada yaitu kurang telitinya operator saat mengoperasikan panel HMI untuk melakukan aktivitas pencampuran bahan baku cairan sabun, kelalaian operator dalam mengikuti alur kerja, dan mesin penunjang aktivitas yang tidak beroperasi dengan benar. Berdasarkan hal tersebut, diberikan rekomendasi berupa modifikasi tampilan panel Human-Machine Interface (HMI), pelatihan operator, serta pengecekan mesin secara berkala. Melalui rekomendasi yang diberikan, diharapkan tingkat produksi barang cacat dapat berkurang. ......Delivery of quality products is an important matter that needs to be the focus and goal of companies in any industry, including the Fast-Moving Consumer Goods (FMCG) industry. Especially, FMCG industry is experiencing an increase in sales volume globally. However, an FMCG company in the Tangerang area is experiencing problems regarding providing quality products that meet customer satisfaction. One of its products, namely dishwashing liquid, experienced a drastic increase in the cost of reworking defective products compared to previous months. Therefore, identification of the root causes of product defects is necessary so that the level of defects in the production process can be reduced. This study applies the six sigma concept by following the Define, Measure, Analyze, Improve, and Control (DMAIC) method to help identify root causes and design relevant production process improvements. The results showed that the root of the problem was the operator's uncarefulness when operating the HMI panel to carry out the activity of mixing the raw materials for dishwashing liquid, the operator's negligence in following the workflow, and the supporting machines that did not operate properly. Based on this, recommendations are given in the form of modifying the appearance of the Human-Machine Interface (HMI) panel, operator training, and periodic machine checks. Through the recommendations given, it is expected that the level of production of defective goods can be reduced.

Abstrak :
Konsumen di Indonesia mulai pindah berbelanja berbagai produk Fast Moving Consumer Goods (FMCG) melalui e-commerce karena praktis. Agar dapat tetap menjadi top of mind brand, perusahaan FMCG sebaiknya memanfaatkan kemasan produk sebagai media persuasi dan memperhatikan karakteristik konsumen. Penelitian ini menguji pengaruh jenis short brand story (SBS) pada kemasan produk FMCG dan jenis Implicit Mindset yang dimiliki konsumen terhadap sikap terhadap merek dan intensi membeli. Penelitian merupakan penelitian eksperimental dengan desain between-subject factorial design. Sebanyak 213 partisipan berusia 18-23 tahun (71,36% perempuan) di Indonesia ditempatkan secara acak ke satu dari empat kelompok perlakuan. Partisipan diberikan artikel yang merepresentasikan salah satu jenis Implicit Mindset dan diberikan salah satu jenis SBS. Sikap terhadap merek dan intensi membeli partisipan diukur terhadap merek fiktif. Data dianalisis dengan menggunakan analisis deskriptif dan Two-Factor ANOVA. Terdapat main effect yang signifikan dari pengaruh jenis SBS dan pengaruh jenis Implicit Mindset terhadap sikap terhadap merek. Terdapat main effect yang signifikan dari pengaruh jenis Implicit Mindset terhadap intensi membeli. Perusahaan FMCG dianjurkan menggunakan SBS dengan tema bermakna untuk mentargetkan segmen konsumen yang berusia 19-22 tahun, pengguna e-commerce, dan berdomisili di pulau Jawa untuk memasarkan produk makanan ringan. ......Consumers in Indonesia have started shopping for various Fast-Moving Consumer Goods (FMCG) products through e-commerce because of it's practicality. To remain a top-of-mind brand, FMCG companies should use the product packaging as a medium for persuasion and pay attention to consumer characteristics. This study examines the effect of the type of short brand story (SBS) on FMCG products packaging and consumer's Implicit Mindset type on brand attitude and purchase intention. This is an experimental study with a between-subject factorial design. Total of 213 participants aged 18-23 years (71.36% women) in Indonesia were randomly assigned to one of four treatment groups. Participants were given an article that represented one type of Implicit Mindset and given one type of SBS. Brand attitude and purchase intention were measured against a fictitious brand. Data were analyzed using descriptive analysis and Two-Factor ANOVA. There is a significant main effect of SBS type and Implicit Mindset type on attitudes towards brands. There is a significant main effect of Implicit Mindset type on purchase intention. FMCG companies are recommended to use SBS with a meaningful theme to target the consumer segment aged 19-22 years, e-commerce users, and domiciled on Java Island to market snack products.