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"Tesis ini menganalisis brand relationship dengan menguji pengaruh dari empat variabel, yaitu kepuasan, kualitas alternatif, investasi hubungan, dan frekuensi yang berhubungan dengan perilaku, terhadap komitmen konsumen merek asli sekaligus imitasi produk fashion kategori affordable luxury, serta hasil dari hubungan tersebut berupa kemungkinan pembelian kembali dan dukungan terhadap merek asli. Berdasarkan data dari 155 konsumen muda yang diuji menggunakan Relationship Investment Model, maka dapat diketahui bahwa komitmen tidak berpengaruh secara positif pada kemungkinan pembelian kembali merek asli, sedangkan komitmen berpengaruh secara positif pada dukungan konsumen terhadap merek asli.

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This thesis analyzed brand relationships with examined the effect of four variables, which are satisfaction, quality of alternatives, relationship investment, and behavioral frequency, toward commitment of genuine and counterfeit-item of affordable luxury fashion products consumers, and the relationship outcomes: repurchase likelihood and brand support. From the data that examined using the Relationship Investment Model of 155 young consumers, it was shown that commitment positively unrelated to repurchase likelihood of genuine brand, whereas commitment positively related to genuine brand support."

"Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth terhadap minat beli produk fashion yang dijual pada toko online di Instagram. Lebih khusus lagi penelitian ini ingin mengetahui dari banyaknya dimensi yang membentuk Electronic Word of Mouth, dimensi mana yang paling mempengaruhi minat beli khususnya pada produk fashion yang dijual pada toko online di Instagram. Penelitian menggunakan konsep Electronic Word of Mouth dan konsep minat beli sebagai konsep utama dalam penelitian ini. Dengan menggunakan teknik sampling purposive, jumlah sampel yang didapatkan untuk penelitian ini adalah sebanyak 121 responden yang diambil dengan menggunakan metode kuesioner berupa survei online. Data dari responden kemudian diuji menggunakan analisis faktor dan uji regresi. Dari pengumpulan dan analisis data, hasil penelitian menunjukkan bahwa Electronic Word of Mouth memiliki pengaruh yang kuat terhadap minat beli pada produk fashion pada toko online di Instagram. Lebih lanjut lagi, dimensi yang memiliki pengaruh paling kuat adalah dimensi Messages Trustworthiness di mana kepercayaan pesan merupakan hal yang paling utama dipertimbangkan sebelum seseorang mengambil tindakan atas pesan yang telah disampaikan oleh orang lain dalam dunia maya.

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Internet growth influence every aspects, included economic. This thing causes trade happens not only in real life but also in cyberspace. This phenomenon causes many online shop appear which sell all things that community need. But, there is an impact because of this. Consumer difficult to choose which online shop has truthworthiness and it makes consumer need experience from another consumer or we called Elecronic Word of Mouth. Therefore, the aim of this research is to investigate the influence of Electronic Word of Mouth on purchase intention, especially for fashion items that are sold in Instagram online shop. This research is also to know which Electronic Word of Mouth dimension has strongest influence on purchase intention. Electronic Word of Mouth and Purchase Intention is used as main concept on this research. Sampling technique use purposive sampling and 121 participants were recruited using online questionaire for this study. Data obtained from these participants were analyzed using factor analysis and standard regression. The result shows that Electronic Word of Mouth has strong influence toward purchase intention of fashion items in Instagram online shop. Messages Trustworthiness or level of message reliability was found to be the most influential factor when it comes to ones consideration before making purchase decison."

"Indonesia merupakan negara dengan potensi pertumbuhan penjualan barang mewah yang besar, terutama pada produk fashion. Namun, di sisi lain Indonesia juga merupakan negara dengan penduduk Muslim terbesar di dunia. Konsumsi barang mewah sering dianggap sebagai konsumsi untuk menaikkan status dan menunjukkan sifat cinta dunia, yang mana hal ini bertolak belakang dengan konsep agama Islam. Penelitian ini bertujuan menganalisis apakah purchase intention dan purchase behavior produk fashion dipengaruhi atau tidak oleh tingkat religiusitas konsumen dengan menggunakan model extended Theory of Planned Behavior TPB . Sampel pada penelitian ini adalah konsumen Muslim yang pernah melakukan pembelian produk fashion mewah kategori affordable. Data diolah dengan menggunakan Partial Least Square Structural Equation Modelling PLS SEM pada SmartPLS 3. Hasil penelitian menunjukkan bahwa attitude, subjective norm, dan perceived behavioral control berpengaruh positif terhadap purchase intention. Perceived behavioral control juga berpengaruh positif terhadap purchase behavior. Selain itu, religiusitas ditemukan tidak memoderasi hubungan antara attitude, subjective norm, perceived behavioral control, purchase intention, dan purchase behavior pada produk fashion mewah.

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Indonesia is a country with huge potential growth in sales of luxury goods, especially in fashion products. However, on the other hand Indonesia is also a country with the largest Muslim population in the world. Consumption of luxury goods is often regarded as status consumption and show the nature of love of the world, which is contrary to the concept of Islam.

This study aims to analyze whether purchase intention and purchase behavior of fashion products is affected or not by the level of consumer religiosity by using an extended framework of the Theory of Planned Behavior TPB. The sample in this study is Muslim consumers who have made purchases of affordable luxury fashion products. The data were processed using Partial Least Square Structural Equation Modelling PLS SEM in SmartPLS 3.

The results showed that attitude, subjective norm, and perceived behavioral control have positive effect on purchase intention. Perceived behavioral control also has a positive effect on purchase behavior. Furthermore, religiosity does not moderate the relationship between attitude, subjective norm, perceived behavioral control, purchase intention, and purchase behavior on luxury fashion products."

"Kegiatan pemalsuan kerap membuat produsen menjadi tidak termotivasi untuk menjadi inovatif. Hal tersebut dapat menyebabkan kondisi perekonomian memburuk. Kegiatan pemalsuan sendiri tidak dapat dipisahkan dari sisi konsumen. Fenomena konsumsi produk tiruan menarik untuk dipelajari di Indonesia, karena terdapat budaya Islam dan kolektivitas yang kuat. Penelitian ini menganalisis faktor-faktor yang mempengaruhi intensi pembelian produk fashion tiruan khusus untuk konsumen Muslim. kerangka konseptual dalam penelitian ini merumuskan bahwa beberapa keyakinan beliefs yaitu Kesadaran Nilai, Resiko Sosial, Resiko Performa, Norma Subjektif, Norma Deskriptif, Kesadaran Etika, Konsumsi Status, dan Religiusitas Muslim, akan mampu untuk mempengaruhi Sikap Terhadap Produk Fashion Tiruan, yang pada akhirnya akan turut mempengaruhi Intensi Pembelian. Penelitian ini menggunakan 455 sampel yang didistribusikan melalui survei dengan self-administered questionnaires. Adapun jenis sampel yang dipilih adalah Mahasiswa/mahasiswi bergama muslim yang sedang menempuh pendidikan S1/Sederajat di Perguruan Tinggi yang terletak di wilayah Jabodetabek. Penelitian dilakukan dengan metode Structural Equation Modeling SEM dengan bantuan piranti LISREL. Sikap Terhadap Produk Fashion Tiruan ditemukan secara positif dan signifikan mempengaruhi Intensi Pembelian Produk Fashion Tiruan. Dari segi beliefs, model struktural menunjukkan bahwa semua variabel secara signifikan mempengaruhi Sikap Terhadap Produk Fashion Tiruan. Selain itu, kesadaran etika menjadi faktor paling signifikan yang mempengaruhi sikap, sedangkan religiusitas menjadi yang paling lemah.

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The growth in international trade of counterfeit fashion products pose a serious threat to the global economic conditions. Producers may become unmotivated to be innovative because of counterfeiting, which could lead to bad economic growth. The whole counterfeiting activity itself cant be separated from the consumers, and the actual reasons behind the consumer decision related to counterfeit products still remain unsolved. This case became more interesting to be studied in Indonesia, which has strong collective and large Islamic culture. This study analyzed the influential factors of purchase intention towards counterfeit fashion products for muslim consumers. Conceptual framework of the study emphasizes that several beliefs which is Value Consciousness, Social Risk, Performance Risk, Subjective Norms, Descriptive Norms, Ethical Consciousness, Status Consumption, and Muslim Religiosity could affect the Attitudes Toward Counterfeit Fashion Products, which also influence the Purchase Intention.

A total sample 455 effective samples was collected by distributing self administered questionnaires to Active Undergraduate Muslim Students in Greater Jakarta Area. Structural Equation Modeling SEM through LISREL was adopted for the analysis. Consumers' attitude towards counterfeit product was found to be positively and significantly related to purchase intention of counterfeit fashion product. As for beliefs constructs, the structural model suggest that all belief variables are significantly influenced the attitudes toward counterfeit fashion products. Furthermore, the ethical consciousness appeared to be the most significant factor that influence attitudes, whereas religiosity became the weakest. "

"Persaingan pasar produk fashion yang semakin ketat pada platform e-commerce membuat peran promosi penjualan menjadi semakin penting untuk menarik minat konsumen, salah satunya dengan diskon. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi pembeli produk fashion terhadap diskon memengaruhi intensi perilaku mereka. Sampel penelitian ini berjumlah 249 orang yang berusia 18-35 tahun dan pernah membeli produk fashion dengan promo diskon melalui platform e-commerce. Data penelitian ini dikumpulkan melalui kuesioner yang disebarkan secara online dan dianalisis dengan metode Partial Least Square-Structural Equation Modeling (PLS-SEM). Penelitian yang dilakukan menemukan bahwaprice-quality perception dan smart shopper self-perception memberikan pengaruh langsung terhadap attitude towards discount dan behavioral intention. Kemudian, hasil penelitian juga menunjukkan bahwa attitude towards discount mampu memberikan pengaruh mediasi dalam hubungan antara price-quality perception dengan behavioral intention serta smart shopper self-perception dengan behavioral intention

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The market for fashion products on e-commerce platforms is becoming more competitive. Therefore, the role of sales promotion, such as discount, is even more important to attract consumers. This study aims to find out how the perceptions of fashion product buyers towards discounts influence their behavioral intentions. The sample of this study was 249 people who aged 18-35 years and had purchased fashion products with discount promotions through e-commerce platforms. The research data was collected through online questionnaires and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. This research finds that price-quality perception and smart shopper self-perception has a direct influence on attitude towards discount and behavioral intention. The result of this study also shows that attitude towards discount has a mediating effect on the relationship between price-quality perception and behavioral intention, also on the relationship between smart shopper self-perception and behavioral intention."

"Pesatnya pertumbuhan industri fashion dinilai menjadi penyebab utama munculnya era fast-fashion yang membawa eksternalitas negatif berupa kerusakan lingkungan di dunia, tak terkecuali di Indonesia. Indonesia, sebagai negara yang nilai-nilai keagamaan melekat pada masyarakatnya, telah menarik perhatian penulis untuk meneliti tentang bagaimana pola konsumsi produk fashion yang dilakukan oleh masyarakatnya. Hal ini dikarenakan tidak ada agama yang mengajarkan umatnya untuk membuat kerusakan, termasuk dalam hal kegiatan pembelian produk fashion yang dalam proses pembuatannya banyak mengorbankan orang lain maupun lingkungan. Dengan latar belakang tersebut, penelitian ini bertujuan untuk menganalisis pengaruh religiositas, green thinking, dan green altruism terhadap intensi mengonsumsi produk sustainable fashion di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis Structural Equation Modelling (SEM) dan melibatkan 522 responden di Indonesia. Dengan mengadopsi model Theory of Planned Behavior, hasil penelitian menunjukkan bahwa religiositas berpengaruh positif signifikan terhadap intensi pembelian produk sustainable fashion melalui variabel attitude towards behavior dan perceived behavioral control, sementara subjective norms terbukti tidak signifikan. Lebih lanjut, green thinking ditemukan berpengaruh positif signifkan terhadap intensi pembelian produk sustainable fashion, sedangkan green altruism terbukti tidak signifikan. Berdasarkan hasil koefisien determinasinya, penelitian selanjutnya diharapkan dapat lebih memfokuskan pada penggunaan variabel independen yang lebih bervariatif, serta dapat menghimpun responden dengan latar sosio-demografis yang lebih seimbang agar dapat membuka analisis lainnya dan menambah khazanah pengetahuan pembaca.

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The rapid growth of the fashion industry is considered to be the main cause of the emergence of the fast-fashion era which brings negative externalities in the form of environmental damage in the world, including in Indonesia. Indonesia, as a country that has religious values attached to its people, has attracted the author to examine how the consumption pattern of fashion products is carried out by them. It is because there is no religion that teaches its adherents to cause damage, including in terms of buying fashion products, which in the manufacturing process sacrifice other people and the environment. Against this background, this study aims to analyze the effect of religiosity, green thinking, and green altruism on the intention to consume sustainable fashion products in Indonesia. This study used a quantitative approach with the Structural Equation Modeling (SEM) analysis method and involved 522 respondents in Indonesia. By adopting the Theory of Planned Behavior model, the research results show that religiosity has a significant positive effect on purchase intentions of sustainable fashion products through the attitude towards behavior and perceived behavioral control, while the subjective norms proves to be insignificant. Furthermore, green thinking was found to have a significant positive effect on the purchase intention of sustainable fashion products, while green altruism proved to be insignificant. Based on the results of the coefficient of determination, further research is expected to focus more on the use of a more varied independent variable, and to gather respondents with a more balanced socio-demographic background in order to open up other analyzes and add insight to the reader's knowledge."

"Pakaian merupakan kategori produk yang paling banyak dibeli oleh pengguna internet di Indonesia. Nila ritel dari kategori pakaian dan sepatu (fashion) mengalami kenaikan secara signifikan pada tiga tahun terakhir. Hal tersebut mendorong berkembangnya fashion online retailer di Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh variabel product brand image , online store image¸ financial risk, product risk, dan time risk terhadap purchase intention pada fashion online retailer terbesar di Indonesia, yaitu Zalora. Hasil penelitian menunjukan bahwa online store image merupakan faktor yang berpengaruh terhadap intensi untuk membeli di Zalora, dimana variabel ?variabel perceived risks tidak menunjukan pengaruh signifikan terhadap purchase intention.

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Clothing is the most widely purchased product category by internet users in Indonesia. Retail value for clothing and footwear (fashion) has significantly increase over the last three years. It encourages the development of online fashion retailer in Indonesia. This study aimed to analyze the influence of product brand image, online store image, financial risk, product risk, and time risk towards purchase intention in the context of online fashion retailer in Indonesia, namely Zalora. Result shows that online store image is the only factor that affects purchase intention to buy in Zalora, while perceived risk is not significantly impact purchase intention."

"Tujuan dari penelitian ini adalah menganalisis pengaruh persepsi konsumen atas nilai terhadap Minat Beli Ulang produk fashionpakaian H&M saat berwisata ke luar negeri. Hal tersebut dilakukan karena pada dewasa ini terjadi fenomena pemasaran yang unik, dimana meskipun toko ritel pakaian impor terdapat di Indonesia, konsumen fashion Indonesia masih berhubungan jauh-jauh saat sedang berwisata ke luar negeri. Dalam penelitian, dilakukan pengukuran pada pengaruh persepsi nilai konsumen terhadap Minat Beli Ulangpakaian H&M pada saat berwisata keluar negeri.Penelitian ini menggunakan pendekatan kuantitatif pada100 orang responden yang merupakan remaja akhir rentang usia 18-27 tahun, tinggal di Jakarta dan pernah membeli pakaian H&M saat berwisata ke luar negeri. Penelitian ini menggunakan metode non-probability sampling serta teknik purposive sampling.Penelitian ini menggunakan sebagai instrumen penelitian, dan hasilnya dianalisa menggunakan regresi linier.Hasil yang diperoleh dari penelitian ini adalah bahwa persepsi nilaikonsumen memiliki pengaruh terhadap Minat Beli Ulang.

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The purpose of this study was to analyze the influence of the H&M from foreign country's customer's perceived value on repurchaseintention on youth of 18- 27 years old in Jakarta. These days have been found a unique marketing phenomenon in which, even if imported apparelstores have been established locally, fashion lover would still be willing to buy it from foreign countries while they are traveling. This study measured the impact of customer's perceived value on repurchase intention on H&M bought from foreign countries while traveling.

This study used a quantitative approach with 100 respondents in Jakarta aged 18-27 years old, who had ever bought H&M from foreign stores while traveling. This study used a non-probability sampling and purposive sampling technique. This study used a questionnaire as a research instrument, and the results were analyzed using linear regression. The result obtained from this study is that the customer's perceived value has influence on repurchaseintention."

"Penelitian bertujuan untuk mengetahui proses pembuatan keputusan konsumen dan hal-hal yang turut berperan dalam melakukan pembelian produk fashion di sosial media Instagram menggunakan konsep pembuatan keputusan pembelian klasik dari Engel, Kollat, dan Blackwell yang telah diaplikasikan di beberapa jurnal pembelian online terdahulu dan dikembangkan oleh Darley, Blankson, dan Luethge pada tahun 2010 untuk model keputusan pembelian online. Dengan menggunakan metode induktif kualitatif dan melakukan wawancara mendalam pada pengguna yang pernah melakukan pembelian online di Instagram, ditemukan bahwa proses pembuatan keputusan konsumen yang diambil tidak membentuk model yang linier seperti yang dikemukakan sebelumnya, namun membentuk model yang lebih kompleks dan fleksibel antar tahap, dimana ketika berada di suatu tahap, informan dapat maju ke tahap berikutnya atau kembali ke tahap sebelumnya. Tahapan tersebut adalah Pemebelian vs Browsing, Multi-pencarian, Komparatif vs Konsisten, Beli dan Transfer, serta Tahap Penghindaran Toko, Pembelian Ulang, Testimonial Rekomendasi. Ditemukan pula hal-hal yang turut berperan dalam pembuatan proses pembelian tersebut adalah keadaan karakteristik indivdual, keadaan situasional ekonomi, karakteristik produk, atribut pelayanan toko, serta kelompok referensi.

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The research aim to explore the process of consumer decision making and related things that have roles in fashion product purchases on Instagram social media using the classic decision making concept from Engel, Kollat, and Blackwell that have been applied on prior several online purchasing journal and also developed by Darley, Blankson, and Luethge in 2010 for online purchase decision making model. Using qualitative inductive method by doing in depth interview to users that also consumers of Instagram online purchasing, it is found that the consumer decision making process does not create a linear model as has been proposed earlier, but more complicated and flexible between stages which informant can move to the next stage or go back to the prior stage. The stages are Buying vs Browsing, Multi search, Comparative vs Consistent, Purchase and Transfer, and Store avoidance, repurchase, testimonials and recommendation. The study also found that individual characteristics, situational economic situation, product characteristics, store attributes services, and reference group take parts in shaping consumer purchase decision making process."