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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Maklon Felipus Killa
A study on product innovation portfolio and customer value creation: bridging entrepreneurial risk-taking orientation and marketing
" ABSTRACT
The aims of this study is to investigate the role of product innovation portfolio and customer value creation in bridging the gap of research entrepreneurial risk-taking orientation and marketing. Wood crafts firms that are in the city of Bandung, Yogyakarta and Solo which has been regarded as a creative city in Indonesia used as a sample. Sampling was done by using a combination of purposive sampling and convenience sampling. Data were collected using a questionnaire ... "
Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:2 (2017)
Artikel Jurnal  Universitas Indonesia Library