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"The packaging design`s important role as a means of marketing communication is growing. This research examines the effect of Monggo size 40 grams` packaging design on impulsive buying in South Jakarta and also examines which one among the dimensions in packaging design (graphic design, structure design, and product information) has the biggest effect on impulsive buying. This research uses the quantitative approach to explain the connection between the two variables. The data was collected through questionnaires filled out by impulsive buyers of Monggo size 40 grams in South Jakarta. A total of 100 respondents are examined using the purposive sampling technique. The result of the research shows that the packaging design affects impulsive buying at a rate of 38.0% and the packaging design dimension that results in impulsive buying is graphic design. We may conclude that Monggo`s management needs to review the brand`s packaging design. As the management is yet to utilize other communicating tools such as advertisements to support marketing communication, the packaging design becomes more crucial in boosting sales. The research also finds that customers have a great liking for the brand name `Monggo`, as it is a very distinctly traditional name that is not only appealing but also noticeable among the current brands."

"Penelitian ini bertujuan untuk mengetahui hal yang menpengaruhi kesediaan konsumen dalam membayar willingness-to-pay produk local brand fashion di Indonesia, berdasarkan faktor - faktor yang terbentuk, seperti: Product Involvement, Price Consciousness, Price/Quality Inference, dan Product Information. Data diperoleh dari penyebaran kuesioner kepada 208 responden, pria dan wanita berkewarganegaraan asli Republik Indonesia, dengan usia berkisar antara 20-35 tahun, dan pernah melakukan pembelian produk local brand fashion di Indonesia dengan harga minimal Rp 250.000,00 per item-nya. Analisis data dilakukan menggunakan software SPSS 22, dengan metode regresi berganda stepwise.Hasil penelitian ini menunjukan bahwa terdapat pengaruh secara langsung pada product involvement terhadap price/quality inference dan willingness-to-pay; pengaruh yang tidak secara langsung atau harus melalui moderasi product information pada price consciousness terhadap price/quality inference, dan price/quality inference terhadap willingness-to-pay. Sedangkan price consciousness tidak memiliki pengaruh terhadap willingness-to-pay.

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This study aims to analyze factors which influence consumers 39 willingness to pay on local brand fashion products in Indonesia, based on factors performed, such as Product Involvement, Price Consciousness, Price Quality Inference, and Product Information. Data were collected using questionnare which distributed to 208 respondents, aiming for man and woman from 20 to 35 years old and is having Indonesian citizenship, have ever bought local brand fashion's product in Indonesia with minimum price Rp 250.000,00 per item. SPSS 22 is used to employe the data, with multiple regression stepwise method.

The result of this research shows that product involvement has direct impact on price quality inference and willingness to pay this research also found that product information plays role as a moderating variable between price consciousness to price quality inference, and price quality inference to willingness to pay. Futhermore, Price Consciousness is proven having no impact on willingness to pay."

"ABSTRAKSalah satu agenda Nawacita yang diusung pemerintah Indonesia adalah meningkatkan produktivitas rakyat, salah satunya melalui UMKM di bidang makanan. Perkembangan internet dan pertumbuhan pengguna media sosial yang pesat di Indonesia turut memberikan andil dalam memberikan peluang baru dengan adanya kanal dan metode pembelian baru, akan tetapi sekaligus menambah persaingan. Oleh karena itu diperlukan strategi pemasaran yang kuat untuk meningkatkan pembelian produk makanan secara online agar bisnis dapat bertahan. Dalam pembuatan strategi tersebut, diteliti pengaruh faktor Freshness, Novelty, Importance of Product Information, Wired Lifestyle, Perceived Risk, Perceived Difficulty, Perceived Control, Subjective Norms, dan Attitude terhadap niat beli terhadap produk makanan secara online dengan menggunakan metode SEM. Selain itu, digunakan Importance-Performance Analysis untuk mendapatkan action items dan prioritas pelaksaan untuk setiap action items. Penelitian ini mengambil studi kasus untuk UMKM Kai Laziz Food dalam perencanaan strategi, akan tetapi faktor yang berpengaruh terhadap niat beli diperoleh melalui kuesioner kepada pengguna media sosial secara umum. Hasil penelitian ini adalah faktor-faktor yang berpengaruh terhadap niat beli terhadap produk makanan secara online dan strategi untuk meningkatkan niat beli, khususnya Kai Laziz Food, sehingga dapat bersaing dan bertahan di tengah persaingan yang ketat.One of Nawacita agenda carried out by Indonesian government is to impr

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ABSTRACTove peoples productivity, one of which is through MSMEs in food sector. The development of the internet and the rapid growth of social media users in Indonesia have contributed to providing new opportunities, such as new channels and purchasing methods, but at the same time increasing competition. Therefore, a strong marketing strategy is needed to increase the purchase of food products online so that businesses can survive. In making this strategy, the influence of Freshness, Novelty, Importance of Product Information, Wired Lifestyle, Perceived Difficulty, Perceived Control, Subjective Norms, and Attitude on buying intention towards food products online was examined using SEM. In addition, Importance-Performance Analysis is used to obtain action items and prioritize the implementation of each action item. This study took a case study for Kai Laziz Food in making the marketing strategy, but the factors that influence purchase intention were obtained through a questionnaire in which respondents were users of social media in general. The results of this study are factors that influence purchase intention to buy food online and strategies to increase purchase intentions, especially for Kai Laziz Food, so they can compete and survive on the midst of this intense competition.

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"Banyak faktor yang diketahui mempunyai pengaruh terhadap kepuasan maupun penyesalan pada diri konsumen, dalam penelitian ini faktor-faktor tersebut adalah performance produk, informasi dan merek. Performance dalam penelitian ini diartikan sebagai tampilan atau apa yang didapatkan oleh konsumen dan pembelian hp, sedangkan informasi diartikan sebagai informasi mengenai keberadaan atau keunggulan merek hp lain yang tidak dipilih oleh konsumen dan merek adalah sebuah nama atau logo perusahaan penghasil hp (Nokia dan Sony Ericsson). Kepuasan dialami oleh konsumen apabila ekspektasi dan kebutuhan akan produk maupun jasa terpennhi. Penyesalan yang dialami konsumen disebabkan tidak terpenuhinya ekspektasi atau kebutuhan konsumen akan produk atau jasa.PeneIitian ini bertujuan untuk mendapatkan gambaran mengenai pengaruh antara performance produk, informasi dan merek terhadap kepuasan dan penyesalan konsumen serta hubungan antara kepuasan dan penyesalan itu sendiri terhadap intensi pembelian clang konsumen.Penelitian ini adalah penelitian eksperimen dengan menggunakan metode analisis univariate dan multiple regression. Terdapat delapan hipotesis yang diukur kepada 200 orang responden. Partisipan dalam penelitian ini adalah pengguna hp merek selain Nokia dan Sony Ericsson yang berdomisili di wilayah Jakarta dan Depok. Data mendukung kebenaran tujuh dan i delapan hipotesis. Dan basil penelitian ditemukan bahwa performance produk secara signifikan mempengaruhi tingkat kepuasan dan penyesalan konsumen, begitupula informasi secara signifikan mempengaruhi tingkat penyesalan konsumen dan merek mempunyai pengaruh terhadap tingkat penyesalan konsumen namun tidak mempengaruhi tingkat kepuasan konsumen. Terdapat hubungan positif antara kepuasan dan intensi pembelian clang dan terdapat hubungan negatif antara kepuasan dan penyesalan konsumen serta terdapat hubungan yang negatif antara penyesalan dan intensi pembelian ulang.

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Many factors affect consumer satisfaction and regret. In this study, these factors are product performance, information, and brand Product performance defined as utility of product as well as its usage, while information described as the consumer knowledge (and its advantage) of the product/brand that was not chosen by the consumer. Brand is a name or logo of the mobile phone (Nokia and Sony Ericsson). Consumer will be satisfied when their expectation and needs both products and services fulfilled If their expectation and needs not fulled, they will be regretful.

The research purposed to describe affect of product performance, information, and brand toward satisfaction and regret and describe relationship between satisfaction and regret toward consumer repeat purchase intention.

This research is an experimental research by using univariate and multiple regression methods. Eight relations hypotheses built and tested to 200 respondents. Respondents are non Nokia and Sony Ericsson mobile phone user who lives on Depok and Jakarta Data, which collected support seven of eight hypotheses. This research found that product performance significantly affects consumer satisfaction and regret while information and brand affects only on consumer regret. Moreover, this research also found that there are positive relationships between consumer satisfactions toward repeat purchase intention. On the contrary, negative relations occur on the relationship of consumer and regret as well as consumer regrets to repeat purchase intention."

"Tujuan penelitian ini adalah untuk menganalisis pengaruh evaluasi emosional dan rasional Chou Hsu 39s 2015 yang meliputi dua dimensi. Dimensi emosional adalah kepuasan terhadap kualitas hasil dan kepuasan terhadap kualitas proses. Dimensi evaluasi rasional adalah kepercayaan dan pembelajaran. Sebagai dimensi tambahan, penelitian ini juga menganalisis pengaruh kualitas informasi produk. Penelitian ini kemudian membahas tentang dimensi yang mempengaruhi konsumen untuk berbelanja dengan menggunakan faktor moderasi yaitu kebiasaan berbelanja. Data penelitian ini diperoleh dari data primer berupa kuesioner kepada 137 konsumen Shopee yang telah menggunakan Shopee dalam satu bulan terakhir. Penelitian ini menggunakan metode analisis Regresi Berganda dengan software SPSS 25 untuk menguji hipotesis penelitian. Hasil analisis ini menunjukkan bagaimana peran kebiasaan berbelanja berpengaruh terhadap evaluasi emosional, evaluasi rasional, dan kualitas informasi produk terhadap niat beli kembali konsumen Shopee Indonesia.

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The purpose of this study is to analyze the effects of emotional and rational evaluation Chou Hsu 39s 2015 , which includes two dimensions. The dimension of emotional is the satisfaction with the quality of the results and the satisfaction with the quality of the process. The dimension of rational evaluation is trust and learning. As additional dimension, this study also analyzed the effect of product information quality.

This study then discusses the dimensions that influence consumers to shop by using the moderation factor, namely shopping habit. This research data is obtained from primary data, which is questionnaire to 137 Shopee consumers who have used Shopee in the last one month.

This research uses Multiple Regression analysis method with SPSS 25 software to test the research hypothesis. The results of this analysis show how the role of shopping habits affect the emotional evaluation, rational evaluation, and quality of product information on repurchase intention consumers Shopee Indonesia."